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EDEN PRAIRIE, Minn. – An innovator of quick service restaurant signage has received an award for digital content at the sign industry's annual show, the 2011 Digital Signage Expo in Las Vegas.The Wand Corporation's winning entry was for a digital sign that was created for Krispy Kreme. The sign manages the pricing and nutritional information while showing limited time offer promotional campaigns that are honored by the local franchise.
"We are thrilled!" remarked Greg Perrill, COO for WAND Corporation. "We have an outstanding creative team [Digital Mojo] who continually creates content for our customers that is not only striking but entertaining. This content award is a testament to the hard work and dedication of our team of talented individuals."
In 2010 Wendy's franchise Thomas Five Limited, a 33 restaurant franchise owned by Wendy's founder Dave Thomas' five children, including daughter Wendy Thomas, implemented a similar signage system.
Regarding the signage system, Wendy Thomas declared last year, "We experienced our best hour ever after upgrading to WAND POS and now with WAND Digital Menu Boards we've pushed our margins up 7.5% which is estimated to be worth over 50 thousand a year. With these funds we will be able to keep investing in the latest technology for all our restaurants to keep our customers coming back for more!"
The OSU Wendy's location is equipped with ten 47-inch LG LCD Digital Menus. The restaurant has a unique design with two ordering lines and two separate menus coming from either end of the restaurant to meet in the middle at the counter. Five Digital Menu Boards are mounted on each side of the counter, drawing in customer attention from all angles. The Thomas 5 Ltd. franchise has been involved in extensive testing of Wand Digital Menu Boards for the Wendy's brand.
*Photo: The same company that was awarded in 2011 for Krispy Kreme signage had earlier designed for a franchise location for Thomas 5 Ltd. at Ohio State University Hospital. Left to right: Greg Perrill of Wand Corp, Wendy Thomas of Thomas 5 Ltd., James Pfenning of LG Electronics and Rick Riebold of Thomas 5 Ltd.