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HIALEAH, Fla. — The Natural Fruit Corporation announces that it is repackaging its franchises by reinvesting a percentage of product sales to apply to the purchase of additional freezers.Chunks O' Fruit franchise owners sell natural Chunks O'Fruti frozen fruit bar products wholesale to retail outlets like convenience stores, hospital cafeterias, schools, independent grocery stores, family restaurants, and even swim clubs.
In case natural just isn't enough, franchisees can also sell Mars candy ice cream bars—like Twix, Snickers, M&Ms and Dove — to the same retail locations as a Mars distributor.
"There is nothing like Chunks O'Fruti on the market today. It's 100% natural, fruit is always the first ingredient, there is no artificial coloring or flavoring," says Susan Morris, senior vice president for Natural Fruit Corporation. "It is precisely what health conscious consumers want for their children and themselves." Morris continues, "Add to that a name brand like Mars and their incredible ice cream products for the folks who can't quite kick their sweet tooth and you've got a can't miss offering that's going to appeal to practically every consumer."
For a $25,000 franchise fee, owners lease 78 freezers, truck and storage space to get their business off the ground. As the franchise owner places those freezers in retail outlets, Chunks O Fruti and Mars will reinvest part of the product sales towards freezer purchases after the initial 78 freezers have been placed.
"In effect, we're giving our franchise owners the opportunity to purchase freezers after the initial 78 have been placed, funded by the sales from those freezers. It does not cost the franchisee any additional capital; Natural Fruit and Mars also significantly invest in those freezers," said Morris.
Equipped with freezers that they lease, franchisees are responsible for negotiating with merchants to place a freezer at their location, keeping those locations stocked and acquiring new locations. The initial investment, including financing, can range from $75,000 to $101,000 depending on whether the franchisee leases or purchase trucks and storage space.