Darrell New, 1-800-DryClean's New Guerrilla Marketing Coach

ANN ARBOR, January 17, 2007 – Jim Evers, president of 1-800-DryClean, announced that Darrell New, vice president of Guerrilla Marketing, has earned designation as a Guerrilla Marketing Coach after participating an intensive, 12-week certification program.

“This is a significant accomplishment for Darrell and I believe a first for any franchise,” said Evers.  “The Guerrilla Marketing Coach (GMC) program, founded by best-selling author Mitch Meyerson, is the only one of its kind in the world.  And, Darrell is now one of only 150 people worldwide to have earned this worthy title.”

“I was impressed with Darrell’s positive energy throughout the GMC program,” said Meyerson.  “Darrell understands that taking consistent action is the key to business success.  I’m certain he’ll use his new skills consistently to boost franchisee profits without spending a lot of money.” “The GMC course taught me that true coaching is an on-going process of asking provocative questions, listening carefully to answers, and helping my team to move forward by establishing a structure of accountability,” said New.  “This was a great experience and I’m eager to share what I’ve learned with our 1-800-DryClean franchisees.”

“Darrell is a superb marketer,” said Evers.  “With his certification as a Guerrilla Marketing Coach, our franchisees will be exposed and inspired to market their 1-800-DryClean businesses more efficiently and more effectively.”

1-800-DryClean is a member of the Service Brands International, a multi-brand franchisor offering a variety of home-services franchise concepts ideally positioned for today’s active consumers.

--

The Service Brands franchise portfolio includes:

Molly Maid – A residential cleaning franchise serving on-the-go people. http://www.mollymaid.com/. Mr. Handyman – The franchise solution to today’s fix-it problems for millions of time-starved families. http://www.mrhandyman.com/. 1-800-DryClean – An affordable drycleaning and laundry pick-up and delivery service franchise designed for our mile-a-minute society.  http://www.1-800-dryclean.com/. DUCTZ International– A leading duct-cleaning franchise featuring the patented Ductbusters’ Cleaning Processtm. http://www.ductz.com/   

Service Brands International
3948 Ranchero Dr.
Ann Arbor, MI 48108
1-866-822-6115