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RICHARDSON, Tex.– Wingstop has introduced a new eatery concept for the brand that combines the chain's signature wings with a sports twist. Wingstop executives today joined Hall of Fame Quarterback Troy Aikman for a grand opening to celebrate a Wingstop Sports flagship restaurant in Brownsville, Texas.
Troy Aikman, Wingstop spokesman and board member, declared: "The Rio Grande Valley is home to some of the most loyal and dedicated sports fans I've seen, so it's fitting that we launch our new sports-themed concept here."
With 420 restaurants, Wingstop has been franchising since 1997.
"Wingstop Sports is a place for real sports fans who love real sports food to hang out with family and friends," said Jim Flynn, Wingstop president and CEO. "It takes our great, original restaurant theme a step further with the addition of several new menu items, and combines that platform with a larger footprint for watching parties and more dine-in traffic."
Wingstop Sports is filled with local sports memorabilia and multiple HD televisions. At 2,800 sq. feet, the concept offers limited table service that seats 98. Wingstop Sports also features two Coca-Cola Freestyle fountains – the sleek, stylish new touch screen operated fountain that enables people to select from 100+ regular and low-calorie beverage brands, including many varieties of waters, fruit-flavored and sparkling beverages that, prior to the arrival of Coca-Cola Freestyle, were not available in the U.S. The restaurant is open from 11 a.m. to midnight daily.