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WASHINGTON, D.C. — Postmaster General Patrick R. Donahoe announced today in a press conference that the United States Postal Service will stop delivering mail on Saturday except for packages. The Postal Service will transition to the new delivery schedule during the week of August 5, 2013.
USPS is finding itself falling behind the needs of consumers who are increasingly going online to correspond and pay bills.
"People pay their bills online. It's simple. It's easy. It's free. You cannot beat free," stated Postmaster General and CEO Patrick R. Donahoe on just one of the shifting habits that is causing the organization to lose business. "The Postal Service is advancing an important new approach to delivery that reflects the strong growth of our package business and responds to the financial realities resulting from America's changing mailing habits," added Donahoe. USPS expects to generate cost savings of approximately $2 billion annually once the plan is fully implemented.
It is uncertain how this change will affect the direct marketing industry and other companies that depend on the mailing services of the U.S. Postal Service.
However, Marsha Strickhouser, public relations manager to franchising firm Valpak Direct Marketing Systems Inc., doesn't think their coupon mailing chain will be impacted much by the Saturday stoppage of mail. The franchising firm, part of Cox Media Group, says on its website that it has 170 franchised operations that send direct market mailings of some 20 billion coupons to 65,000 businesses and 45 million households each month.
When asked if the company leaders anticipated any cuts to its own staff size or negative impact on Valpak's franchise owners, Srtrickhouser told Blue MauMau that she didn't think the change would make much difference on the chain's ability to deliver deals. "However this is decided, we expect our business to be largely unaffected," declared Strickhouser.
"People will say this is a responsible decision," assured the Postmaster General in the press conference today on the need for the postal service cutbacks. However, the new postal plan requires congressional approval and will likely provoke a strong debate on Capitol Hill about must-have core postal services.
Strickhouser added her company's thoughts on the matter: "Valpak has always been a supporter of a strong United States Postal Service and congressional efforts to keep postal rates low." She continued, "We understand why this issue is important, and we support the discussions that are certain to be forthcoming."