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Franchisees Commit Big with Dickey’s for California

DALLAS—Dickey's Barbecue Restaurants, Inc., a franchise chain of 372 restaurants in 43 states, announced today that it has struck a one hundred store development deal for California.   If the franchisee can meet its contractual commitment, it would mean the Texas brand's largest development deal ever for the 72-year-old franchise known for slow smoked barbecue, expanding by over a quarter of its current system.

"We have a proven business model coupled with an exciting growth proposition that is attracting larger development deals," said Roland Dickey, Jr., President and CEO of Dickey's Barbecue Restaurants, Inc. "We're gaining momentum in key markets that have embraced our brand.  My grandfather would be thrilled to see his slow smoked Texas barbecue all across the West Coast."

Two former KFC franchisees, Kevin Roche and Bryan Roche, along with partner Phil Fontes are leading the development group that has committed to add 100 new locations to the existing 372 locations across the country. The 10 year multi-unit deal will add 100 new Dickey's Barbecue Restaurants in Fresno, The Inland Empire, Greater Los Angeles and the Central Coastal market areas.

"We feel it [the ten year timetable to build 100 restaurants] will be much quicker," said a Dickey's spokesperson to Blue MauMau.

"California is a perfect growth market for Dickey's Barbecue," said multi-unit franchise owner Kevin Roche.  "There is no other brand taking fast casual barbecue across the country like Dickey's Barbecue -- we feel fortunate to be part of such an innovative franchise brand."

The Roches own locations in Hanford, Rancho Cucamonga, Fontana, and Santa Maria and are currently in the construction phase on a site in Seaside. There are 41 Dickey's Barbecue Restaurants in California.

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