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GLENDALE, Calif. – IHOP has declared today National Pancake Day. What exactly does that mean? It means that IHOP's 1,600 licensed restaurants are serving free buttermilk pancakes from 7 a.m. to 10 p.m. In exchange for one free short stack of buttermilk pancakes, customers are encouraged to leave a voluntary donation in support of Children's Miracle Network Hospitals, Shriners Hospitals for Children and other local charities. The offer is limited to dine in customers only and cannot be combined with a coupon offer.
The chain began to promote National Pancake Day back in 2006. Pancake Day has its roots in Shrove Tuesday. Families would eat delicious rich foods such as pancakes, with its eggs, milk and sugar, the day before the fasting season of Lent kicked off.
Julia Stewart, CEO of parent company DineEquity, Inc. said she was proud of the chain's franchise owners, their employees and all of IHOP team in their effort to provide free pancakes to help children in their own community. "I'm especially proud that what started as a grass roots effort in a few IHOP markets nine years ago has now grown into a significant and truly international event. This year, with the continued generosity of our guests across three countries, we will be able to support wonderful charities like Children's Miracle Network Hospitals, Shriners Hospitals for Children and AMANC to save and improve the lives of many children in the communities we serve."
Beginning February 1 through National Pancake Day on March 4, participating IHOP locations in the United States, Canada and Puerto Rico will also sell "Miracle Balloons" for $1 and $5 each to benefit the local Children's Miracle Network Hospital. All proceeds will help provide life-saving care, equipment and programs at 145 Children's Miracle Network Hospitals. The Miracle Balloons, another way for guests to get involved in helping IHOP restaurants meet their fundraising goal, will be displayed throughout the restaurants. Customers who purchase a $5 Miracle Balloon will receive a $5 off coupon that can be used during their next dining visit.