The Franchise Owner's most trusted news source


Log In / Register | Nov 20, 2014

Buffalo Wild Wings Introduces Tabletop Tablets

Buffalo Wild Wings Introduces Tablets
Photo/Buzztime

MINNEAPOLIS – Buffalo Wild Wings, Inc. (NASDAQ:BWLD) announced that it will use tablets for guests to order food, request songs, television programming, play video games and pay the bill.

Already available in approximately 150 corporate-owned locations, it is expected that the tablets will be rolled out to about 500 Buffalo Wild Wings restaurants by the end of 2014 and to all North American locations by late next year.

Guests at participating Buffalo Wild Wings restaurants will be able to use NTN Buzztime's (NYSE:NTN) operating platform and a seven-inch Samsung Galaxy to send an alert to their server with pre-defined requests such as setting up a wing challenge, requesting a TV channel changed or get their check or even questioning how to use the tablet.

The tablets will be rolled out to about 500 Buffalo Wild Wings restaurants by the end of 2014 and to all North American locations by late next year.

"Our Guests come to Buffalo Wild Wings for our ultimate sports-viewing atmosphere, flavorful wings and icy beers – but we also wanted to take our personal entertainment platform to the next level," said Ben Nelsen, Vice President of Guest Experience for Buffalo Wild Wings. "We worked closely with Buzztime to customize tabletop tablets that align with our brand, streamline some of our most popular gaming and music features and enhance Guests' social interaction with the Buffalo Wild Wings brand. Our intention is that the suite of features will evolve as we continue to listen to our Guests and bring them the best possible in-restaurant experience."

Replacing Buffalo Wild Wings' existing Buzztime Playmaker trivia consoles, the tablets will include complimentary core games such as trivia and poker, with additional paid games and jukebox selections available for guests interested in a premium experience. Nelsen noted that he expects an ordering and payment feature will be available on the tablets in the second half of 2014, and will help to connect the entertainment and menu experiences.

"Tabletop technology isn't just the future – it's here now," said Buzztime Chief Development Officer Vladimir Edelman. "We already connect millions of people across the country through our games – now we are going beyond that to create an even more connected experience. We are incredibly proud to be deploying our cutting edge products with Buffalo Wild Wings, which places so much emphasis on customer experience and entertainment."

The multi-year agreement follows a successful test of the tablets in approximately 30 Buffalo Wild Wings locations. The next-generation technology was very enthusiastically received and widely used by a variety of Guests – ranging from groups of adult sports fans to families with younger children, Edelman said.

Your rating: None Average: 5 (1 vote)