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Log In / Register | Nov 22, 2017

Order Your Customized McDonald’s Burger

McDonald's "Create Your Own Taste"City by city, McDonald's is testing a new "Create Your Taste" hamburger program that lets customers order a fancier burger with customized condiments by tapping a touch screen kiosk.

With her smartphone's video camera in hand, reporter Candice Choi of Associated Press goes under the radar to give a first-hand look of a possible McDonald's of the future from a just-opened prototype in New York City. Lettuce wrap, guacamole, and bun type are some of the things on their burger that customers can choose at the kiosk.

"The server brought out my food in about nine minutes," observes Choi. (See the AP video below.)

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Don Sniegowski is editor of Blue MauMau, the daily news journal for franchise & small business owners. Call him at +1 (270) 321-1268, tweet @bluemaumau or email don@bluemaumau.org.