Carl's Jr. Continues to Heat Things Up

CKE, the parent company of Carl's Jr. and Hardees, continues to impress as Carl's Jr. heats things up, not only with sexy ads featuring millionairess Paris Hilton, rising same store sales but now also with a spicy new product.

Taking advantage of Americans' increasing taste for hot, spicy foods, Carl's Jr. is introducing a Jalapeno Burger in single, double or Six Dollar Burger sizes. At the same time, and one wonders as a result of other such management decisions during the year, the company announced a rise in December same store sales.