Subway's Web Campaign a Hit

Subway's marketing campaign is taking off. Its web site, subwayfreshresolutions.com has become one of the top 8 fastest movers and shakers on the Internet. According to Alexa who ranks web traffic, the site has increased in traffic by 1400% in the last week. It was ranked 55,140th most trafficked website and this week is ranked 2,516.

Right after Christmas, Subway launched a marketing experiment aligning its brand even further with weight loss and a healthy lifestyle, an alternate to fattier burgers. The world's largest sandwich chain put spokesman Jared Fogle from its television ads to the phone line. Jared Fogle, whose 245-pound weight loss on Subway sandwiches has recorded motivational phone calls as part of a promotion aimed at people who have resolved to lose weight in 2006.

Subway originally arranged to have customers be able to call a nutrionist for a week to help them along their journey of fitness, which expired January 8. A more traditional TV effort and an in-store sweepstakes promotion supports the "Fresh Resolutions" campaign.

Besides fat losing motivational messages either recorded or for a few winners live chats with Mr. Fogle, participants can also win exercise equipment, a tropical body-buff vacation or other prize.

So, when I slim down through healthier eating habits and exercise, I can show off my new body on a tropical beach while my friends freeze at home? Pure genius.

Give that ad team a bonus for this brilliant scheme of creating a core group of Subway / healthier lifestyle devotees to evangelize the brand.