Quizno's Gives Shop Away at Ellen DeGeneres TV Show

Quizno's Master LLC, the head of the Quizno's chain based in Denver, Colorado, have a winning move in getting publicity and mileage out of their free shop give away to commemorate their 25th anniversary.

Oprah has her cars that she gives out during her show and now Ellen DeGeneres has a business, a livelihood to give out. A free Quizno's sub sandwich shop was given to an elated Ms. Stephanie Busche of Fairview Park, Ohio on Thursday. Ms. Busche had written a letter among with thousands of other viewers of The Ellen DeGeneres Show explaining why she deserved such a shop.

Kudo's to Quizno's. Millions of viewers (mainly stay-at-home moms) across the country will think of not just Quizno's sandwiches but also about owning a sub shop. Although this may not be as precise of a vertical target in marketing that Quizno's normally might want, the breadth of who they reach is substantial. And stay-at-home moms should not be discounted in their influence on franchise buying decisions.

Ellen then followed up Thursday's win by calling (10.7Mb) Quizno's CEO Rick Schaden on Friday, interrupting a meeting he was in, to request another restaurant be given away to someone deserving in her home town of New Orleans.