How to Write a Business Blog With Pizzazz!

All of Blue MauMau's readers are invited to compose their own blog; contribute comments or ask questions through forum discussions; provide franchise links and events; or use our open encyclopedia to compose franchise definitions and encyclopedia articles in Blue MauMau's Franchise Wikipedia. It is an open community, offering you free state-of-the-art online tools to help network you with those who own a franchise and those who are interested in one day buying one. But what online tools are available on this site and what do they do? Well, above all else, the backbone of this community is the ability of our readers to blog. So, where better to start than by exploring blogs and how to write a great blog for the franchise community?

What is a blog?

A “blog” is a truncated word that is short for “web log”. It is an online journal. Blogs have been identified as an increasingly popular source of online publication, especially regarding political information, op-ed pieces, business insights and alternative news coverage.

Here are ten guidelines for writing a better business blog (derived from Mark Bernstein's list).

1. Target your comments to the franchise community and write for a reason
2. Establish your credibility if you are offering franchise advice
3. Write tight - use lists where possible instead of long prose and spell check
4. Network: Use links to other weblogs and resources
5. Find the right enemies (readers tend to like conflict)
6. Use humor where appropriate
7. Let the story unfold
8. Know the facts, then be confident to stand up and speak out
9. Relax

And if that doesn't work in attracting large numbers of readers, remember David Ogalvy's mantra in advertising -- sex sells. I'm kidding. In the end, the best guideline of all is probably to relax and don't worry about being a Shakespeare. It is all about what that inner voice in you wants to say.

Writing down your thoughts will help you to clarify, understand and learn. It helps us make better choices. Some even say that writing can be therapeutic in times of business and personal stress.

So, write your questions, musings, observations, and consternations about franchising right here. Use this community to network with others of similar interests -- those looking to buy a franchise, people who run franchises and franchise experts.