Wendy's Expected To Lose Market Share to McD's

Here's more supporting a continued slump by Wendy's. The reader may recall that one of the suggestions of my earlier blog entry was for Wendy's to revamp its marketing efforts and how. Well, it seems that Wendy's continues to bleed with more bad news. The stock rating for Wendy's International was cut by Prudential Equity Group from neutral weight to underweight, expecting Wendy's to lose more market share to McDonalds because of a poor marketing plan.

Hmmm. Now if only Wendy's would take a cue from Prudential to inspire a change. I bet if they took "underweight" as a marketing theme, even that would resonate with the lose weight crowd. Well, here's hoping things will get brighter at Wendy's...