Drive-through getting slower
We are a nation that wants quickness now and in our quest for convenience, we even keep a list of the fastest to slowest. Unfortunately, this year our quest for fastness will have to wait. Service at drive-through restaurants is getting slower. Wendy's comes in as the fastest service for two years in a row, with an average time to fill an order of 135.7 seconds in 2004. (I know in my head that is fast, but when I'm a customer, that's still two times too slow.) Unfortunately, that time is 11 seconds slower than last year's.
QSR magazine discusses the improvements that top fast-foods chains wrestle with in order to improve overall customer satisfaction. Efforts that seem to have paid off for at least one large burger chain. Burger King cut drive-through time by seven seconds, coming in fourth in the rankings. Speaking of which, here is the list of QSR's 25 fastest drive-through restaurants.











