Doo Care Appoints New CEO

Doo Care Announces Franchise Plans, Releases Unit Earnings Statement and Margin to Franchise Investors

TUCSON, Ariz (Blue MauMau) – Doo Care, a pet waste removal and management franchise, announced today the appointment of Ray Hays as its President and CEO. Doo Care was founded in August 2006 by Nat Truitt and has developed around the Chicago metro area. Mr. Hays has worked in various franchise systems such as AlphaGraphics, New Horizons Computer Learning Centers, Marriott, and recently as Managing Partner of Envoy Investments LLC.

States its new CEO and president, “Nearly a year ago, I began searching for an investment in a business concept that I could take to market as a new franchise. I laughed when a business colleague said that I should consider an independent dog waste company called Doo Care. After taking a closer look at Doo Care’s comprehensive business systems and the financial results, I quickly got over the poop stigma. I realized that Doo Care is a future franchise leader waiting to be taken to market.”

As part of the newly released Uniform Franchise Offering Circular, Doo Care has disclosed quarterly revenues and gross margins for the Chicago area operation’s first year in business.

“The Chicago operation was showing a gross margin in excess of 49% on $28,413 for the quarter just passed. That’s a great track record for any new business at the end of its first full 12 months, especially for a concept that can be launched with less than $40,000 in startup capital,” says Hays, who helped develop Doo Care's franchise offering. “During the startup phase, a Doo Care franchise can be managed from a home office, which will save significantly on overhead expenses.”

Mr. Hays explained to this journal, "In my experience, franchisors are reluctant to provide earnings claims. But I have always thought it important to provide that information because it is important for candidates to see the numbers. Any good candidate would ask."

Still, Nick Bibby, a franchise consultant and principal of the Bibby Group, an organization that consults on the development of franchise networks, has some concerns. Bibby observes two points. "First, no one really knows how the national market will react [to this concept]. It may be a hit, or it may not. Second, a one year old business is just too young to know if it is franchise worthy." 

Says Mr. Hays, “I think investors will see what our management team and investors see, that Doo Care is a franchise success story in the making.” Doo Care, franchising as DC Franchising LLC, has announced an aggressive plan to open 200 franchises over the next five years.

Disclosure: Mr. Ray Hays is an old colleague of the editor from their days working at Alphagraphics, Inc.