Does Size Really Mean Everything in Australia?
As Food Costs Soar, Multi-National Pizza Chains in Australia Compete to Down Size Pizzas
AUSTRALIA - In response to soaring food costs, Dominos has followed Pizza Hut in down sizing pizzas throughout Australia. In the shrinking pizza wars, a curious local ad campaign (see below) has been engaged by Eagle Boys pizzas that points out this, er, short-coming of American chains.
- Franchise topic:
