Mr. Food no-fuss Meals Offers Opportunity to Become Part of Mr. Food Family

FORT LAUDERDALE, FL (March 20, 2008) — Mr. Food no-fuss Meals, the popular retail meal assembly concept, is now offering franchise opportunities to Mr. Food fans in Chicago. The nationally syndicated Mr. Food TV show has been part of Chicago’s culture and WLS- Channel 7 for more than 20 years.

With Mr. Food (a.k.a. Art Ginsburg) appearing in St. Patrick’s Day parades in Chicago for the past 18 years and making frequent broadcasts from such lively local spots as Rosebud on Taylor, Eli’s Cheesecake, Gibsons Bar & Steakhouse, Uno Chicago Grill, and the International Housewares Show, it was only a matter of time before Mr. Food no-fuss Meals came to Chicago.

This fresh extension of the Mr. Food brand is the only meal assembly concept backed by a recognized and trusted name in the food industry. Following the Mr. Food philosophy of quick-and-easy meal preparation, Mr. Food no-fuss Meals provides families and busy professionals with a convenient way to prepare or pick up home-style meals with no fuss. The company insists that guests visiting their stores immediately notice what sets them above others in the marketplace.

Boasting the freshest products and recipes developed during years of extensive testing in the Mr. Food Test Kitchens, the Mr. Food no-fuss Meals concept is a simple one. Guests register online at www.nofussmeals.com and select from the menu of 13 meals that change monthly. Once guests arrive for their sessions, they are provided with packaging and all the fresh ingredients and instructions to assemble their choice of three to 18 flavor-packed dishes. Each family-sized (or smaller) meal can literally be assembled in minutes.

Once assembled, guests package their meals and take them home to refrigerate and enjoy during the next few days, or freeze until ready to cook and enjoy…stress-free! For those who can't fit regular sessions at Mr. Food no-fuss Meals into their schedules, customized Grab 'n' Go meal preparation pick-up service is also available.

"I first heard about Mr. Food no-fuss Meals when I was in Florida visiting friends. I tagged along for a session they had scheduled and I loved it! Sure, we have other meal assembly stores in Chicago, but the fun atmosphere; fresh, quality ingredients; and ease of preparation made Mr. Food no-fuss Meals really stand out. Maybe I'm biased, because I've watched Mr. Food on Channel 7 for years, but when I heard they were bringing the concept to Chicago, I was thrilled," says Kate McPike, working mother of four.

According to Howard Rosenthal, CEO of Mr. Food no-fuss Meals, the company carefully developed their foundation first before opening multiple franchised stores around the country. “We’ve been perfecting the make-and-take meal concept, recipes, and overall guest experience, and we are confident that our franchise will be well-received in additional markets we're targeting, including Chicago,” says Rosenthal. “We’ve found that in order to prosper and grow in this business, you must have a strong recipe development team, franchise training program, operations center, and marketing plan – and we have that. Prospective franchisees should be serious about owning their own business, not simply having a hobby, as many other meal assembly franchisors might have thought initially. We are looking for people who want to make a difference in their own lives and in their communities to become part of the Mr. Food no-fuss Meals expansion.”

Mr. Food no-fuss Meals currently has stores in Florida, New York, and North Carolina. If you think you’ve got what it takes to be part of the Mr. Food no-fuss Meals family in the Chicago area, visit their booth at this year’s Franchise Show Chicago on March 28-29 at The Carlisle in Lombard, Illinois, and meet the team behind the business, or visit www.nofussmeals.com.

About Mr. Food no-fuss Meals:
Having value-priced, home-cooked, tasty meals on the table in minutes is a reality with Mr. Food no-fuss Meals. The unique retail concept in meal assembly allows guests to prepare and customize home-cooked meals using fresh ingredients and step-by-step instructions from Mr. Food. At Mr. Food no-fuss Meals, anyone can quickly and effortlessly create mouthwatering meals in minutes.

Mr. Food no-fuss Meals is a natural extension of what Mr. Food has been doing for more than 30 years. He helps his time-crunched audience via his daily TV segment and best-selling cookbooks, and now Mr. Food no-fuss Meals makes it possible for people across the country to get dinner on the table even faster, making it fresher and more affordable. It gives people another reason to say, “OOH IT’S SO GOOD!!®”

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