Dunkin' Says It Must 'Build and Protect' Franchisee Equity
At Dunkin’ Donuts, we clearly value the partnership with our franchisees, whose entrepreneurial spirit and drive have helped to create a powerful and much-loved brand. We also understand that our primary responsibilities as a franchisor are to build and protect the long-term equity of our franchisees, over 70% of whom are small business owners with five stores or fewer. When one franchisee does not operate a Dunkin’ Donuts store in a lawful manner or run the business ethically and in accordance with the standards outlined in their franchise agreement, it diminishes customer goodwill, damages the brand and hurts other franchisees by association.
We do insist that our franchises be operated legally, but that has nothing to do with size. Franchisees who have been terminated for fraud or other criminal activity range from small to very large. What they had in common was illegal behavior. The article cites an underreporting case the Company lost several years ago, but that is one of three losses in nineteen years. Courts look at evidence and the behavior of litigants. Our record is extraordinarily successful because of the care we take in bringing cases that are investigated properly.
Regarding what was said and written at the ABA Forum in New Orleans eight years ago, there was absolutely no discussion there, or anywhere else for that matter, of looking into our franchisees’ private lives. The only discussion of lifestyles was had in the context of wealth, contrasting how some people live with what they claim to earn. A few examples were given of franchisees who, year after year, claimed to earn little or no money from their franchises (their only source of support), yet who were able to purchase expensive second homes entirely for cash (no mortgages).
We do not investigate franchisees because they are wealthy. We have many of them and they are a source of pride in the strength of our brands. But when a franchisee who is suspected of hiding his true sales is relatively poor on paper but has an expensive lifestyle, it’s fair to ask how that is done. And the assets in question, the houses and boats talked about in the article, were discovered by reviewing public records and not through any kind of surveillance or spying.
At no point was it ever suggested that franchisees should be threatened with turning over evidence to the IRS or any law enforcement agency. That is clearly improper and a practice we would never engage in.
Last, Dunkin’ Donuts’ viability as a franchisor depends entirely on the success of our franchisees; the satisfaction of our franchisees is borne out by their actions:
* The vast majority of all Dunkin’ Donuts franchisees who are eligible to renew their contract elect to do so;
* In addition to high-quality new franchisees that we have brought into the system over the last 24 months, it’s important to note that 2/3 of all new Store Development Agreements were executed by strong existing franchisees.
Great operators understand that their investment in Dunkin’ Donuts is best protected when every franchisee upholds the same laws and standards, and they look to us as the franchisor to ensure that everyone is playing by the rules. When all else fails, it is Mr. Horn and his team who defend the credibility and integrity of our brand, and to suggest otherwise is a disservice to Bluemaumau readers and all Dunkin’ Donuts franchisees.

At Dunkin’ Donuts, we clearly value the partnership with our franchisees, whose entrepreneurial spirit and drive have helped to create a powerful and much-loved brand. We also understand that our primary responsibilities as a franchisor are to build and protect the long-term equity of our franchisees, over 70% of whom are small business owners with five stores or fewer. When one franchisee does not operate a Dunkin’ Donuts store in a lawful manner or run the business ethically and in accordance with the standards outlined in their franchise agreement, it diminishes customer goodwill, damages the brand and hurts other franchisees by association.
We do not investigate franchisees because they are wealthy. We have many of them and they are a source of pride in the strength of our brands. But when a franchisee who is suspected of hiding his true sales is relatively poor on paper but has an expensive lifestyle, it’s fair to ask how that is done. And the assets in question, the houses and boats talked about in the article, were discovered by reviewing public records and not through any kind of surveillance or spying.
It was posted:
We also understand that our primary responsibilities as a franchisor are to build and protect the long-term equity of our franchisees, over 70% of whom are small business owners with five stores or fewer.
My comment:
I have never read any DD franchise agreement, so I am speaking in general terms only, but this comment is interesting. As a sweeping generalization I would ask what long-term equity does any franchisee have? My gut is very, very little, basically the salvage value of equipment unless you have some sort of guarantee renewal clause, and even then I would think of it as suspect.
Maybe I am missing something here. But as far as I can tell the zor has the equity, the zees are the functional equivalent of a sharecropper, only with more risk. The closest thing I have seen to the way franchising seems to work is the rental agreements in most Latin American countries.
FuwaFuwaUsagi
FuwaFuwaUsagi
"Never underestimate the power of stupid people in large numbers."
Fuwa writes: "But as far as I can tell the zor has the equity, the zees are the functional equivalent of a sharecropper, only with more risk. The closest thing I have seen to the way franchising seems to work is the rental agreements in most Latin American countries."
1. There is no equity if one means trademark goodwill.
2. Locational goodwill depends on the agreement, and critically upon the post term covenants which may render the asset worthless.
3. In the end, the only asset the franchisee has is the value of the renewal rights - which the franchisor can arbitrarily destroy.
Fuwa is correct in decrying the use of the term "equity", in the franchising context this is nonsense.
But on the other hand, if the DD Franchisor can commit to increasing the value of the renewal rights, this is meaningful.
Michael Webster PhD LLB
Franchise News
Michael Webster, a franchisee attorney in Toronto, Ontario, publishes a website on business opportunities and franchises called "The BizOp News"
"We also understand that our primary responsibilities as a franchisor are to build and protect the long-term equity of our franchisees"
Interested in your opinion about this statement from Mr. Caldeira. Agree?
Mufflerman writes - "We also understand that our primary responsibilities as a franchisor are to build and protect the long-term equity of our franchisees"
Interested in your opinion about this statement from Mr. Caldeira. Agree?
Reply - I'll bite! If he means building equity in the brand so that the franchisees benefit then I agree.
Now go ahead and say want you really want to say, Mufflerman.
The Truth Shall Set You Free!
TIF
The Truth Shall Set You Free!
TIF
So requiring franchisees to buy equipment, supplies or raw materials from a specific supplier at significantly higher prices than market rates to simply realize rebates or commissions would by its very nature violate the "primary responsibility as a franchisor" because by mandating lower profitability at the franchisee level in exchange for an added franchisor revenue stream the long-term equity of the franchisees is adversely affected, correct?
(This presumes, of course, that the more profitable a franchise unit is, the more equity exists if and when the franchisee goes to divest).
Mufflerman writes - So requiring franchisees to buy equipment, supplies or raw materials from a specific supplier at significantly higher prices than market rates to simply realize rebates or commissions would by its very nature violate the "primary responsibility as a franchisor" because by mandating lower profitability at the franchisee level in exchange for an added franchisor revenue stream the long-term equity of the franchisees is adversely affected, correct?
(This presumes, of course, that the more profitable a franchise unit is, the more equity exists if and when the franchisee goes to divest).
Reply - I don't know what you are talking about? Are you suggesting that Baskin Robbins should sell its ice cream at cost to franchisees and not profit from it?
The Truth Shall Set You Free!
TIF
The Truth Shall Set You Free!
TIF
Are you suggesting that Baskin Robbins should sell its ice cream at cost to franchisees and not profit from it?
No, but what I am suggesting is that if the primary responsibility as a franchisor is to build and protect the long-term equity of franchisees, then to insist the franchisees buy that ice cream from one source at a price that not only eclipses what can be obtained on the open market but also precludes the average franchisee from making a profit on the product would be a direct violation of the premise put forth by Mr. Caldeira, and subsequently agreed to by you TIF. I hasten to add that I have no clue if that is current practice by Baskin Robbins--that was your hypothetical, not mine.
Ideally, profit making ventures of the franchisor should never be at the cost of the profitability of the franchisee, but as the postings on this website indicate, that is very often the case.
Are you suggesting that Baskin Robbins should sell its ice cream at cost to franchisees and not profit from it?
No, but what I am suggesting is that if the primary responsibility as a franchisor is to build and protect the long-term equity of franchisees, then to insist the franchisees buy that ice cream from one source at a price that not only eclipses what can be obtained on the open market but also precludes the average franchisee from making a profit on the product would be a direct violation of the premise put forth by Mr. Caldeira, and subsequently agreed to by you TIF. I hasten to add that I have no clue if that is current practice by Baskin Robbins--that was your hypothetical, not mine.
Ideally, profit making ventures of the franchisor should never be at the cost of the profitability of the franchisee, but as the postings on this website indicate, that is very often the case.
Are you suggesting that Baskin Robbins should sell its ice cream at cost to franchisees and not profit from it?
No, but what I am suggesting is that if the primary responsibility as a franchisor is to build and protect the long-term equity of franchisees, then to insist the franchisees buy that ice cream from one source at a price that not only eclipses what can be obtained on the open market but also precludes the average franchisee from making a profit on the product would be a direct violation of the premise put forth by Mr. Caldeira, and subsequently agreed to by you TIF. I hasten to add that I have no clue if that is current practice by Baskin Robbins--that was your hypothetical, not mine.
Ideally, profit making ventures of the franchisor should never be at the cost of the profitability of the franchisee, but as the postings on this website indicate, that is very often the case.
If we go with your premise then franchisors should not charge a royalty since it reduces the profitabilty of the franchisees.
The Truth Shall Set You Free!
TIF
The Truth Shall Set You Free!
TIF
Build a straw-man argument so you can easily tear it down.
Mufflerman isn't your typical 'cowardly troll' tifster. Need a better argument than that. good luck finding it.
Mufflerman let me state it again Tying is not illegal. It is perfectly fine for franchisors to require franchisees to purchase from approved suppliers at a profit, whether you like it or not.
The Truth Shall Set You Free!
TIF
The Truth Shall Set You Free!
TIF
I am reminded of a quote from Benjamin Franklin regarding tyranny--"Tyranny is a charge invented by the winners as a reason to hang the losers"--
TIF, I am not contending that it is illegal or even necessarily improper for franchisors to require franchisees to purchase from approved suppliers at a profit. In some cases, it might even be preferable in order to ensure consistency and protect the brand's quality image. What I AM saying, however, is that the gouging of franchisees to the point of eliminating their opportunity for successful profitable unit operation is not "perfectly fine" regardless of the legality.
Because I can is an inadequate justification for such predatory behavior on the part of a franchisor.
If you want to talk about a particular franchisor that gouges go right ahead, but don't mislead folks into thinking that required purchases at a profit to the franchisor are wrong or illegal.
The Truth Shall Set You Free!
TIF
The Truth Shall Set You Free!
TIF
TIF admonishes, "don't mislead folks into thinking that required purchases at a profit to the franchisor are wrong or illegal"
Conversely, TIF, let's not mislead folks into assuming that required purchases at a profit to the franchisor aren't subject to abuse.
In my opinion, purchasing restrictions present an inherent danger and peril to the profitability of the franchisee if left unchecked, and should be considered thoroughly before investing into any franchise system.
Please don't be obtuse Mufflerman, I am making a general commentary about required purchases whereas you are being specific about abuses of required purchases without actually being specific by example.
If you have specific knowledge this subject and you want to start a thread about a franchisor you think is abusing required purchases be my guest.
The Truth Shall Set You Free!
TIF
The Truth Shall Set You Free!
TIF
Not being obtuse, TIF.
This website is literally littered with examples of systems beset by some version of this disease. (UPS/MBE, Quiznos, CandyBouquet, Dominoes, to name just a few).
I am currently blessed that my individual experience (Meineke) does not currently include this type of circumstance, but your general commentary about required purchases fails to address the reality that they are often used to insure franchisor profitability at the direct expense of the profitability of the individual franchisee, a matter that seems to be repeating itself within the franchise world. Ignoring this trend would be foolish on the part of anyone currently invested or thinking about investing in the franchise industry.
Perhaps you could enlighten us with some examples of where this type of mandate has directly benefited the franchisee?
No. I am not going to do your research for you.
The Truth Shall Set You Free!
TIF
The Truth Shall Set You Free!
TIF
TIF writes: No. I am not going to do your research for you.
I think that response simply bolsters my position. If I can, off the top of my head, name multiple cases where required purchasing has proven detrimental to the franchisee, but it would take research to cite an example of where such provisions have benefited the franchisee, well as Bob Dylan so famously said, "you don't need a weatherman to know which way the wind blows".....
"worth $450 million per year, form[ing] a significant part" of franchisor profits.
Just one of the more famous examples, and one which both Mufflerman and TiF are familiar with.
Mufflerman is correct, though TiF does have a technical point that this line of discussion really belongs on a different thread since there is no allegation of supracompetitive pricing that has been raised with respect to the zor which is the topic of this thread.
Paul Steinberg
Franchisee Attorney, New York City, Ph: 212-529-5400
Paul Steinberg, Franchisee Attorney, New York City, Ph: 212-529-5400
Franchisors would have to report rebates as income, so what?
I do not see any SEC problems since the rebates are in the normal course of the franchisior's business. Obviously, if someone bought stock in either the franchisor or the supplier on the eve of signing some sort of supply agreement then the buyer of the stock would have an SEC problem.
The Truth Shall Set You Free!
TIF
The Truth Shall Set You Free!
TIF
You might want to check that quote again.
Richard Solomon, FranchiseRemedies.com, has over 45 years experience with franchise litigation and crisis management. He is a graduate of The Citadel and The University of Michigan Law School
Richard Solomon, FranchiseRemedies.com, has over 45 years experience with franchise litigation and crisis management. He is a graduate of The Citadel and The University of Michigan Law School
To the best of my knowledge the quote is attributed to Franklin but not actually stated by him. I recall the genesis being a play(maybe the musical 1776???) in which the actor muttered the phrase that is now associated with Franklin, but never actually said by him.
FuwaFuwaUsagi
FuwaFuwaUsagi
"Never underestimate the power of stupid people in large numbers."
Well, if Ben didn't actually say it, he should have....
The point remains the same....what seems fair and reasonable to the side with power and control might not seem so to the one being fitted with the noose...
And yes, Fuwa, it was in the script of 1776, which remains one of my alltime favorite musical productions....:-)
TIF writes: "If we go with your premise then franchisors should not charge a royalty since it reduces the profitabilty of the franchisees."
No, a franchisor is entitled to charge royalties for use of his brand and operating manual, and possibly some other network effects.
What the franchisor is not entitled to is charge the franchisees for payments which will eventually reduce the value of the brand.
Michael Webster PhD LLB
Franchise News
Michael Webster, a franchisee attorney in Toronto, Ontario, publishes a website on business opportunities and franchises called "The BizOp News"
Michael writes:
What the franchisor is not entitled to is charge the franchisees for payments which will eventually reduce the value of the brand.
My reply:
I was with you up unitl the above sentence. Please provide an example or elaborate on how the payments might reduce the value of the brand?
Confused,
FuwaFuwaUsagi
FuwaFuwaUsagi
"Never underestimate the power of stupid people in large numbers."
Tying is legal Michael.
The Truth Shall Set You Free!
TIF
The Truth Shall Set You Free!
TIF
I have not made myself clear to either Fuwa or TIF.
First, I agree with TIF that tying is legal and should. But, as a matter of historical fact, anti trust arguments were used to prevent trade unions from organizing in the earlier 1900's. So, I would be happy if history repeated itself, and with the anti-trust arguments being irrelevant to franchising these days, perhaps we can get on with organizing franchisee associations.
Second, Fuwa takes me correctly to task for being cryptic. My point was that a franchisor must take steps to make sure that the value of renewal of franchise lease is valuable. To take too much from the future royalty streams and spend it foolishly now will not increase the value of the renewal.
Michael Webster PhD LLB
Franchise News
Michael Webster, a franchisee attorney in Toronto, Ontario, publishes a website on business opportunities and franchises called "The BizOp News"
Trust me, my friend, you were not being taken to task. I merely wanted to further myself and gleam yet another tidbit of information that was eluding me. I concur with your explanation.
FuwaFuwaUsagi
FuwaFuwaUsagi
"Never underestimate the power of stupid people in large numbers."
Steve writes: "At no point was it ever suggested that franchisees should be threatened with turning over evidence to the IRS or any law enforcement agency. That is clearly improper and a practice we would never engage in."
Hmm, yet your franchise agreement clearly permits the franchisor to terminate because of the obscene "obey all laws" clause.
You want credibility: eliminate the clause from all franchise agreements.
Otherwise, King George you just might face a revolution.
Michael Webster PhD LLB
Franchise News
Michael Webster, a franchisee attorney in Toronto, Ontario, publishes a website on business opportunities and franchises called "The BizOp News"
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