Bennigans Hires Brand Consultant To Help Reshape Restaurants

(Dallas, TX) – November 6, 2008 –Bennigan’s Franchising Company, L.P. today announced it has hired Benjamin Nemo of Scorpio Ventures as a brand and marketing consultant to help reinvigorate the Bennigan’s brand and image.

Nemo implemented Popeyes’ recent brand transformation and previously held marketing leadership roles at Burger King Corporation and Marriott International.

“We’re excited Ben has decided to join us as we work to continue the rejuvenation of the Bennigan’s brand,” Vince Runco, the interim Chief Executive Officer of Bennigan’s Franchising Company. “His experience, ideas and ability to work with our franchisees will be critical as we work to take the Bennigan’s brand into the future.”

Initially, Mr. Nemo will focus on developing the brand positioning for Bennigan’s, as well as developing menu strategies, a comprehensive marketing campaign and ways to enhance the customer’s experience.

“Bennigan’s is a wonderful brand with a high degree of customer loyalty, and we continue to work hard to welcome those customers back,” said Mr. Nemo. “I look forward to working with our franchisees on this process.”

About Bennigan’s Grill & Tavern

Since 1976, Bennigan’s has been offering customers a diverse food and drink menu with an Irish influence in a classic grill & tavern setting. Bennigan’s menu is loaded with salads, burgers, steak and chicken entrees, sandwiches and desserts. Menu favorites include the Monte Cristo sandwich, Kilkenny Country Chicken Salad, Burger Bites, Boneless Buffalo Wings, and “Oh Baby” Back Ribs. At Bennigan’s Grill and Tavern you are always welcome for lunch, dinner and happy hour. To learn more, please visit www.bennigansfc.com.

About Scorpio Ventures

Scorpio Ventures partners with companies to execute brand turnarounds and build new ventures in the food and restaurant industries.  The company is based in Atlanta, GA.

###

MEDIA CONTACTS:                    

Alex J. Stockham
Rubenstein Associates
(212) 843-8297
astockham@rubenstein.com


Tisha Kresler
Rubenstein Associates
(212) 843-8294
tkresler@rubenstein.com

Doug Benham DNB Advisors, LLC 

(678) 637-5801

Benjamin Nemo
Scorpio Ventures LLC
(678) 447-3867
bnemo@scorpio-ventures.com

No votes yet

Tags:

There are no tags.
    Syndicate content