Sixth Circuit Sends Coffee Beanery Franchisees to Court
ANN ARBOR, Michigan (Blue MauMau) - The Sixth Circuit Court handed down its amended opinion Friday in the ongoing litigation between the Coffee Beanery and franchisees WW, LLC, under Richard Welshans and Deborah Williams. It states, ". . . we REVERSE the judgment of the district court and VACATE the Arbitrator's award." Again it declares, ". . . WW need not resort to arbitration to vindicate its statutory rights but may instead seek appropriate relief in a court of law." The ruling once again falls back on the one issue: the fact that Coffee Beanery failed to disclose Kevin Shaw's felony conviction of grand larceny, stating that the Arbitrator showed a manifest disregard of law when she issued her award.
In their analysis, the judges stated, "When courts are called on to review an arbitrator's award the review is narrow; it is one of the narrowest standards of judicial review in all of American jurisprudence." Section 10 of the FAA sets forth the grounds: 1) where the award was procured by corruption, fraud, or undue means; 2) where an arbitrator evidenced partiality or corruption; 3) where the arbitrators were guilty of misconduct; and 4) where the arbitrators exceeded their power. Although the court's ability to vacate is almost exclusively limited to those grounds, it may also vacate an award found to be in manifest disregard of the law, the one issue it latched to.
After listing the other cases in each of the Circuit Courts, First through Ten, the judges proceeded to say that in light of the Supreme Court's hesitation to reject the "manifest disregard" doctrine in all circumstances, they believe it would be imprudent to cease employing such a universally recognized principle. They state, "Accordingly, this Court [Sixth Circuit] will follow its well-established precedent here and continue to employ the "manifest disregard" standard."
In an interview with Deborah Williams, she stated that she was glad the three-judge panel named all their claims in the opinion. She said, "The panel named everything out. They said Coffee Beanery didn't give us a registered UFOC (Uniform Franchise Offering Circular), they gave us inappropriate earnings claims, and they didn't disclose everything they should have regarding the cafe concept." The franchisees alleged they were induced into buying the costly cafe model when they originally planned to purchase the coffee shop concept. Williams added, "The judges came right out and said the Coffee Beanery defendants were liable [on the manifest disregard issue] and we don't have to re-arbitrate. We can now go to court."
Williams also feels the Sixth Circuit was careful in naming each of the officers of the company, headed by the well-known Shaw family—CEO JoAnne, named in 2000 as IFA's first woman chair; husband Chairman Julius; and sons Vice Presidents Kurt and Kevin—as separate from Coffee Beanery LLC so that there is individual liability. According to a company memo, two of the named officers were terminated last month, one being CFO Ken Coxen. Williams said she was told that two other vice presidents, Walter Pilon and Owen Stearn, have recently resigned
Recent Legal Action after First Decision of Sixth Circuit Court
On August 29, the attorney for Coffee Beanery, Karl V. Fink of Pear Sperling Eggan & Daniels, filed an en banc rehearing petition, a council in which all judges of the court hear the case rather than just the panel of judges. His case for rehearing cites the Hall Street v. Mattel case where the Supreme Court ruled that "manifest disregard of the law" is not ground for vacating an arbitration award set forth in the Federal Arbitration Act (FAA). Fink states the panel's decision directly conflicts with Hall Street. He continues, "The panel's decision in this case is unique because it is the only decision in which a Sixth Circuit Court of Appeals panel has ever vacated an arbitration award of the "manifest disregard of the law." He declares that it conflicts with other the Sixth Circuit case precedents, which he names.
In his en banc petition, Fink also explains how the arbitrator could not have made the statement that Kevin Shaw has a grand larceny conviction as it is not the type of felony offense subject to disclosure requirements, and it did not cause damage to the franchisees. As a footnote he further explains that the conviction happened twenty years ago and was a misdemeanor.
His brief also states that the panel of judges exceeded its authority under FAA by vacating the award and setting aside the arbitration agreement solely on a finding that the franchise agreement was fraudulently induced. According to Fink, the franchisees never asserted that the arbitration agreement itself was fraudulently induced. "The panel did not consider the agreement to arbitrate independently . . .when it ruled that the alleged fraudulent inducement of the franchise agreement resulted in the parties not being bound by the arbitration agreement," he concludes.
In a telephone conversation with Karl Fink, he said they did not wish to make a comment on the amended opinion at this time.
In response to Fink's brief, Harry M. Rifkin of Cohan, West, Rifkin & Cohen, attorney for franchisee WW, LLC and
Welshans, stated that Coffee Beanery and its officers have not met their heavy burden in seeking further review of the August 18 court opinion. He tells the court that if his clients had known of Kevin Shaw's felony conviction and the other omitted information, the undisputed testimony is that the Welshans would not have bought the franchise, entered into a lease for their store, and they would not have lost in excess of a million dollars in operating the franchise. "For The Coffee Beanery to now claim that there is any question as to whether the Maryland law required the disclosure is highly disingenuous," he said. He further stated that at the oral argument, Coffee Beanery counsel Karl Fink conceded that Kevin Shaw's felony conviction, which he now seeks for the first time in this case to deny, was required to be disclosed under Maryland law.
Rifkin argues that this case does not implicate the Hall decision, stating that it involves choice-of-law clause inserted by Coffee Beanery in an amendment to its standard franchise agreement that selects Maryland's Franchise and Disclosure Law rather than the Federal Arbitration Act. In an interview Rifkin said, "If you read the Hall Street case it only raises questions. It doesn't reject it."
Rifkin said the latest decision is further vindication of his client's claims of fraud and misrepresentation. But he goes farther saying, "I think it is a victory for the judicial system and a warning to arbitrators that they don't just have carte blanche to do whatever they want regardless of what the law and facts are." He said the decision helps to restore some due process rights that he feels have been lost with the increase in arbitration and the overwhelming rate of rejection of appeals of arbitration cases. "This restores a little bit of balance and proves that if an arbitrator acts totally in disregard of the law, that arbitrator is not above the law," he said.
Arbitration Contracts on Same Footing as Any Contract--But Not More So
Williams said she clearly remembers Paul Bland, Jr., Staff Attorney for Public Justice, repeatedly stressing to them that arbitration clauses are contracts and are on the same footing as any contract, but not more so. He also reminded them that Coffee Beanery wrote the contract to arbitrate, that when they contracted for the Maryland Franchise Act they expanded judicial review. Rifkin concurred, saying, "When The Coffee Beanery amended its franchise agreement to the court to determine claims under the Maryland Franchise Act, that amendment was certainly enforceable. That's the basis for allowing these claims to be heard in court."
As a result of this decision, Williams hopes other franchisees will stand up for their rights and fight. She feels it’s important for them to know that the Federal Arbitration Act is not a wherewithal where franchisees and their attorneys have to just lay down thinking they are never going to get out. Arbitration is always an uphill battle, an expensive battle, but it can be won under the right circumstances. She said, “The Supreme Courts has issued it in more than one ruling that it does need to be put on equal footing with other contracts, not on a higher or different level.
Road to Recovery
In closing, Rifkin said "This has been an interesting journey, seeing the best and the worst of our judicial system. The wheels of justice turn slowly, but at least they are turning and we are moving forward." He continued, "A decision like this restores your faith, seeing that the judges in the system haven't abandoned citizens when it comes to arbitration."
But he emphasizes that this is just the first step, that now they need to work toward recovery. “My clients have not been compensated yet. I’m looking forward to recovering some of the money they lost, which amounts to over a million dollars. Although nothing will make up for the loss of five years of their lives, it will certainly make it easier for them going forward in rebuilding their lives.”
Related reading:
- Rare ruling (Franchise Times Magazine- October, 2008)
- Coffee Beanery Franchisees Win on Appeal; Arbitration Decision Vacated
- Coffee Beanery Franchisees Testify for Arbitration Fairness Act
- Coffee Beanery Brief Attacks Franchisees on Jurisdiction, Issues
- Coffee Beanery Franchisees Uncover Arbitrator Bias
| Attachment | Size |
|---|---|
| Amended Opinion of Sixth Circuit.pdf | 504.58 KB |
| Petition for rehearing.pdf | 1.48 MB |
| ResponseinOppRehearingEnBanc.pdf | 933.93 KB |
| Depo Kevin Shaw 2002 Exhibit1.pdf | 521.67 KB |












Earnings Claims
JD you are wrong about Richards testimony. Richard and Debra both testified in arbitration that they relied on the Pro Forma. It was the arbitrator who said she did not think R&D relied on the Pro Forma.
She got this from Karl Fink, who by the way tried the same line before the 3 Judge Panel in the 6th Circuit. His argument was that R&D would have bought the franchise any way.
Thank God these Judges understand "No matter what gave rise to the Felony Conviction, it had to be disclosed. Perspective franchisees have the right to decide who they do business with."
Just so you know, Karl Fink, acknowledged that the Conviction had to be disclosed.
It's interesting that people would argue what R&D were thinking or would have done. It seems obvious that from the State of Maryland to the 6th Circuit thier story has never waivered.
CB failed to disclose all the information needed in order for a perspective to make an informed decision. They disclosed what they needed to make sure the franchise would buy the franchise. This is Fraud.
Jury Pool
JD is the Jury POOL?
Now thats funny
JD Jury Pool
It would be hard be for a Jury to side with CB when over 100 cafe owners march in to tesify to the same story. CB would have to prove that they were selling a proven concept. CB can't even use a Corporate Cafe as a proven concept. Most zees had thier cafes open longer then CB.
JD, you have the transcripts, they could not do it in arbitration, and they can't in a Court of Law.
Richard did not testify that CB was "Puffing". That term was never used in arbitration let alone by Richard.
As far as The Gift Card, Pepsi, or Kevin's Felony Conviction, the testimony is undisputed that this would have stopped R&D from buying a cafe.
The arbitrator was very smart in her award. When appealing an arbitration award you only have what the arbitrator puts in writing. she was smart not to mention the failed concept, the missing million dollars from the marketing fund, the fact that CB discloses they do not make money or kick backs from the furniture, fixtures or third party contracts.
Hell CB does not even disclose that Coffee Beans are a purchase from Shaws or what the mark up is.
The Pepsi Contract with CB was contracted so that the zees would pay for the money they defrauded from Pepsi.
This arbitration lasted 11 days. There is undisputed testimony tht CB was selling a fraudulent concept as "A Proven Success."
The UFOC given to R&D has never been registered in Maryland. Even if it had been, it was the first UFOC that stopped Disclosing the required info for Md. and the FTC.
There were so many changes in the UFOC that Maryland required that CB disclose the Franchise Fee be held in Escrow until the location opened. They were being treated as a brand new zor in Maryland due to all the changes. Of course R&D would not have known this because they were not given a registered UFOC
Proven Plan ?
Obviously, the CB Cafe Plan was not proven to be successful and if D&R had known this, they would, of course, not have put everything they owned at risk to try to prove the plan for CB. If they had any idea of the failure rate of the Cafe Concept they wouldn't have bought into the concept. The UFOC did not disclose the failure rate of the Cafe Concept to D&R because of material omissions in the UFOC.
What is the purpose of federal and state regulation if not to protect new buyers of franchises by making the franchisors disclose the risk of the purchase, as known to them, in the State UFOC?
Federal and state regulation intends to protect franchisors from those franchisees who are frauds and perhaps from those who fail to thrive in large numbers, but if a large percentage of franchisees fail to thrive, federal and state regulations should disclose this fact to new buyers of franchises.
I think a jury would find that CB was selling a flawed concept and making illegal earnings claims to the buyers. No doubt about it!
While the felony conviction may not be pertinent to some, it might be pertinent to others and under the law, it should have been disclosed.
While the FTC Rule does not allow a private right of action for a violation of the FTC Rule, the Maryland State Statute does allow a private right of action that the Federal Appeals Court recognized when they overturned the arbitration award for a manifest disregard of the law.
Perhaps, if the jury does hear this case, this will establish new case law wherein the State Statutes will trump federal regulatory policy when there are fraudulent violations of the State disclosure laws.
Re: JD the Jury Pool
Go ahead and live in your dream world that you are going to get everything you are asking for, but all it takes is a couple of rational jurors and they'll be able to convince others and knock any award down.
The fact that you are relying on a Gift Card program that is used by hundreds of other franchises, probably won't do you well. As for the Pepsi contract, have you ever figured out what your damages are? The jury might want to know that. If they sold to you at a rate lower than you could've bought on your own, you'll probably get very little sympathy from the jury. Stealing traffic cones, yeah, that's going to win over a lot of jurors.
You keep complaining about the arbitration lasting 11 days. How many days of those 11 were from witnesses that you called to prove that the concept was failed? You even had one witness that didn't even want to be there. And calling 100 CB owners that have failed to this one, will just cost you more in attorney fees (but maybe that's what Harry wants). No one has ever said it was a good concept, but you made the decision in less than 4 hours that you were going to open up a CB cafe. I doubt that quality due diligence.
My best guess is you'll get about the same amount that you would have had you accepted the recission.
Puffing
Directly from the transcripts page 418 (day 2). Questions are asked by Harry Rifkin, Answers by Richard Welshans:
418
10 Q. Did you have an understanding as to whether this was an
11 earnings claim?
12 A. I don't consider it an earnings claim. I might now,
13 but I didn't then. I think this is just an average
14 that says historical ranges as to what you might expect
15 to make. Again, earnings claims to me is when somebody
16 says, "You are going to make 125,000," or, you know,
17 "We are guaranteeing that your sales are going to be
18 550,000." That was never said.
19 Q. But he did say 125,000?
20 A. Yes, "If you can get by on 125,000."
21 Q. And did you think that you were going to make 125,000?
22 A. No, I didn't.
23 Q. You thought that was like puffing?
24 A. Most salesmen puff, yes.
OMG - The man went on the stand not knowing what an
earnings claim is? I wouldn't tell a witness to lie, but I would see to it that he was knowledgeable about the subject he was going to give testimony about.
Did he get a thank you note from Joanne Shaw?
--
Richard Solomon, FranchiseRemedies.com, has over 45 years experience with franchise litigation and crisis management. He is a graduate of The Citadel and The University of Michigan Law School
DD
I could not agree more. Nothing will ever take the place of DD. However, most prespective zee's don't take thier attorneys with them to Discovery Day. They should.
Earnings Claims
There was an oral and written earnings claim given on D.D. 5 other people testified to the same in arbitration
Earnings Claims
The earnings claims made in this situation, as I understand it, was made during Discovery Day. The 6th Circuit, discloses this in their decision. They also recognize that this was illegal.
R&D were fighting for more then just violations of the Md. Franchise Act, they were fighting for thier Constitutional Right to thier Day in Court.
I think it was M. Webster, who said he could not understand why the arbitrator ruled the way she did. His thought was that it was to maintain Jurisdiction over thier claims. This is biais.
CB claims that R&D did not rely on the Earnings Claim in thier decision to buy a Franchise. Then why did they ask for it? If CB had given the real Pro Forma, for the Cafe's, do you think they would have bought such a losing concept?
I had one of these Cafe's, and I can tell you we were all given the same Pro Forma. All of us are suffering the same out come as R&D. At least they fought back
Reliance on Earnings Claim
My point was that when you go to discovery day, you should know at least two things: a) is there an item 19 claim, and b) at discovery day did you get either orally or in writing something that contradicted a).
Finally, you have to have the discipline to drop the deal if b) is true-but you are unlikely to do this without having expert help, ie an attorney that does more than reads the contract to you.
Michael Webster, a franchisee attorney in Toronto, Ontario, who publishes a website on business opportunities and franchises, called "The BizOp News"
Earnings claim
Michael: If you are going to write, at least get your facts right. Debra and Rick did get the pro forma, but did not think they would do better. They figured if they did half as well they would be doing well. They did not understand this pro forma to be an earnings claim and therefore did not see this as a contradiction to Item 19. The Coffee Beanery's expert admitted in the arbitration that this pro forma was an earnings claim. We had the document with us and another CB franchisee testified she got the exact same document from Kevin Shaw at discovery day. It is very hard for someone to back out at discovery day. You have been up there being pumped all day about the franchise. You came up there to sign it. You are given a whole day of promotion. Then you ask for some financial information; they give you a pro forma, and that convinces you it is the right thing to do. The Coffee Beanery committed multiple frauds. Con artists are by their nature able to convince you. They get you in a vulnerable position and close the deal. The Coffee Beanery still did not disclose Kevin Shaw's felony conviction or the failure rate of Cafes. It did not identify all the closed cafes and did not give home phone numbers or addresses to contact closed stores. You cannot do due diligence if information is not disclosed.
So the battle continues now in a court of law to recover for Debra and Rick. All this case has ever been about is righting a wrong. It was never a crusade. The Coffee Beanery turned this into a battle over arbitration, not us.
I would never say all zees are right or all zors are bad. But in this case, the zor is very bad and the zees were right.
Harry M. Rifkin
marylandfranchiselawyer.com
Attorney for WW, LLC, Richard Welshans and Debra Williams.
Getting things Right
Harry writes: "They did not understand this pro forma to be an earnings claim and therefore did not see this as a contradiction to Item 19. "
Harry, I absolutely agree with this and believe that 99/100 franchisees would make the same mistake.
My point was not about the specifics of your case, but rather that without expert assistance prior to discovery day nobody would recognize that CB was way out of compliance.
I hope that you are able to get a decent result for your clients, but the large picture here is: don't go to discovery day without being prepared by an expert franchise lawyer.
Again, good luck in the upcoming trial.
Michael Webster, a franchisee attorney in Toronto, Ontario, who publishes a website on business opportunities and franchises, called "The BizOp News"
Harry doesn't make sense
Harry writes:
'It is very hard for someone to back out at discovery day.'
Response:
So, are you saying that the zor is locking them up and can't leave until they sign a check over? These people are adults and if they can write a check for $25k, then they can walk away from the deal, simple as that. I'm curious, did you ask what percentage of people that came in for discovery day ended up signing on? The zor I worked for had multiple groups come in for discovery day and not sign an agreement, probably because they were looking at more than one franchise (which wasn't the case for R&D)
Harry states:
'Then you ask for some financial information; they give you a pro forma, and that convinces you it is the right thing to do.'
Response:
Richard said that he wasn't relying on the earnings claim, and that they were 'puffing' the sale. The earnings claim stated that sales ranges were $125k-$700k and their sales were $325k (per Richard's testimony). So, how are you going to explain to a jury that they bought a cafe, because of the earnings claim that Richard stated he didn't rely on?
Harry states:
'The Coffee Beanery still did not disclose Kevin Shaw's felony conviction or the failure rate of Cafes.'
Response:
The felony conviction of stealing some traffic cones is what was going to stop R&D from buying the store, yeah right, just like had they known about the gift card contract or pepsi contract that were in place, then they wouldn't have signed up for the franchise.
The failure rate of Cafes, hmm, it's hard to claim that you did due diligence on a cafe when the first time you thought about it was at noon on discovery day and then sign the $25k check and franchise agreement for the cafe later that day.
JD makes a telling point
If we assume what Rifkin is assuming - that the Sixth Circuit gave him a gift of a fraud finding - eliminating his obligation to prove fraud in the Maryland case he is about to file - establishing the "law of the case" in a case that hasn't even been filed - are we also to assume that Harry hs also been relieved of the burden to prove causation/reasonable reliance on a material misrepresentation?
The really material representations have been testified about by the plaintiff as merely puffing - what am I missing here? The traffic cones matter - stealing while young and drunk - is it? Doing no due diligence investigation at all has no weight?
Y'all aint there yet by a long shot. But - we need a case e on the illoegality of fleecing the stupid. Morons - like homosexualls and black people, but not illegal aliens - are protected by the Maryland franchise investment act - aren't they?
--
Richard Solomon, FranchiseRemedies.com, has over 45 years experience with franchise litigation and crisis management. He is a graduate of The Citadel and The University of Michigan Law School
Fleecing
"Morons - like homosexualls and black people, but not illegal aliens - are protected by the Maryland franchise investment act - aren't they?"
HUH???
I think the sentence above would read better this way . . .
"Morons, like attorneys, are protected by the Maryland Franchise Investment Act."
We will eventually see who has been the moron in this case - and
your frustration over the difficulties for the plaintiffs in this case won't make up for its weaknesses.
The Sixth Circuit didn't give the p[laintiffs a slam dunk here. The Sixth Circuit wasn't dealing with the question whether - when all the evidence is presented - these plaintiffs will have a viable case. The Sixth Circuit was only dealing with the integrity of the arbitral process in Michigan. These are two very different issues, and one is not precedent for the other, absent cogent evidence. If the evidence was compromised by the plaintiff's testimony in the Michigan arbitration, that can be used against the plaintiffs in the new lawsuit. But the Sixth Circuit's opinion can't be used as the "law of the case" by the plaintiffs in the Maryland courts, as that was not the issue the Sixth Circuit was deciding. I know of several avenues of defense that are not foreclosed by the Sixth Circuit's decision.
Do you have command of how that can work?
--
Richard Solomon, FranchiseRemedies.com, has over 45 years experience with franchise litigation and crisis management. He is a graduate of The Citadel and The University of Michigan Law School
If you think I have no sympathy for the Welshans, you are very
mistaken - and I have very publicly stated those sympathies.
They are the victims of their own bad judgment and of very bad lawyering. Whoever was advising them when they first learned they had been done wrong was an idiot.
But sympathy isn't going to decide this case. Their situation is now so mired in spent effort that CB probably can afford to litigate it for less than it would cost to settle it - especially in this terrible economy when people are not treating themselves to expensive coffee drinks like they used to, and McDonalds is selling the same products for less money anyway.
This is simply a terrible situation in which nothing but the Sixth Circuit's decision is going their way. Too bad that decision doesn't get them to where all they have to do is file a complaint and move for summary judgment.
--
Richard Solomon, FranchiseRemedies.com, has over 45 years experience with franchise litigation and crisis management. He is a graduate of The Citadel and The University of Michigan Law School
Bad Lawyering
They had $100k+ in attorney fees the last year that they were open. That was even before arbitration/appeals, etc. Take those out and they were about $16k short of breakeven on $325k of sales. Imagine had they spent those attorney fees on marketing or on something better for the store, they could've added $20k+ of sales and hit that breakeven.
Harry right, but JD is jury pool
But wasn't one of the problems that the failure rate was irrelevant because the franchisor had modified the concept to such an extent that the data given zees was useless?
I do agree that the traffic cones will not play well to a jury, and might be counterproductive.
And while people do behave as Harry writes, the problem is that as jury members they will rationalize like JD does. That is not a problem unique to this case, Lisa Blue wrote a whole book about this juror behavior.
It seems to me that it will be necessary to win over jurors of the JD mindset.
Paul Steinberg
Franchisee Attorney, New York City, Ph: 212-529-5400
I do appreciate what Harry is saying here.
A large percentage of franchisees I've met will assume Item 19 is true and that they wouldn't have been given anything the franchisor wasn't allowed to give them.
Pro forma abuse
I had an employee in a franchisor's legal dept argue with me that a pro forma was not an earnings claim! I also ran across one franchisor who sent the pro forma directly to the lender. Of course, many loan officers then shared this with their customer (the franchisee).
Paul Steinberg
Franchisee Attorney, New York City, Ph: 212-529-5400
DD
I have literally had a franchise sales person say to me that it was OK to give all that earnings claim material because it was given at Discovery Day--as if Discovery Day was some sort of safe harbor from franchise regs. I am consistently amazed that some franchisors genuinely think that it is OK to do this.
I also know that franchisors load up their preprinted forms with "nonreliance" and "I didn't get any earnings claims" statements for their franchisees to sign. Washington's franchise statute voids any stipulation that would relieve a person from Franchise Act liability, so in most of my cases I'll happily fight the preprinted form fight. However, buying a "good lawsuit" is never a good idea. I agree with Michael; if they start out contradicting the negative earnings claim statement, walk away.
Discovery Day Preparation
Howard, unless we - franchisee attorneys- get to the prospects before discovery day, they will never get the adequate preparation. Without that preparation, they will lose like Richard and Debra, who are out over $1 million.
Michael Webster, a franchisee attorney in Toronto, Ontario, who publishes a website on business opportunities and franchises, called "The BizOp News"
Michael, I agree,
but I still have yet to see a significant market for basic review and consultation, much less a $3-5 Thousand budget for true due diligence. As a rule, prospects still decide to "save money" by buying the franchise without getting a franchise attorney.
Fundamental problem
That is the fundamental problem in franchising. And I'm not sure that all the ex-post litigation and relationship legislation in the world can cure that.
This is not a problem confined to franchising. The majority of small-business and (non-PI) individual litigation which I have seen could have been lessened or avoided entirely by proper legal planning up-front.
The market (or more accurately, the lack thereof) for pre-purchase review is a testimony to the enduring greed of people who will spend hundreds of thousands of dollars (and pledge their home) on the basis of song-and-dance by a good salesman like Shaw or Morgan... and yet they won't spend 2 percent of that on pre-purchase legal advice.
Paul Steinberg
Franchisee Attorney, New York City, Ph: 212-529-5400
Paul, I would say this
about relationship legislation and litigation: as a rule the same franchisees who will not spring for competent pre-purchase help will whine and kvetch about some wrong they've suffered until they run out of money and credit--then they might show up and ask if anything can be done. Not only are they out of funds, but they have risked or passed their statutes of limitations on what may have been good claims at one time. I see a lot of very good cases, by which I mean cases where we might have been able to help rescue them, that have passed their "expiration date". Franchisees typically live the "triumph of hope over experience".
The relationship legislation so far has proven to have some usefulness in areas like termination for example, but it can't fix a bad concept. There are SO MANY bad concepts out there.
Earnings Claim
The Panel discloses that the UFOC was not delivered in the time required. I think the arbitrator was biais. Why else why she ignore all of non-disclosures?
Illegal Earnings Claims
One of the things that this case demonstrates is that prospective franchisees are not aware or alive to the possibility of an illegal earnings claim. The allegations are that Shaw presented the franchisees with a pro-forma containing projected income and that the franchisees actually thought that they could do better than the projection.
Unfortunately, the CB UFOC declaimed any earnings representations in their item 19 disclosure.
This is why due diligence is really hard, for the average joe or jane.
There is no way once the prospects are anchored on an earnings claim that the "illegality" of it viz. not be disclosed in item 19 is going to make a difference to their decision.
Michael Webster, a franchisee attorney in Toronto, Ontario, who publishes a website on business opportunities and franchises, called "The BizOp News"
Re: Illegal Earnings Claims
I've never met a prospective franchisee in 20 years that doesn't ask for profit projections. What do you say; "that's a secret".
They should be getting a range of responses from existing and past franchisees and while that is as it should be, they can be confusing.
The only way I know to deal with and applying some reality to profitability is to provide a range of worst case through to conservative "considerations" based on hammering into a prospect that the success or failure of any business, including a franchise, will always come down to the performance of the operator. A past or existing franchisee might promote a high mark and that should only be accepted as a goal.
On one hand you need a new franchisee to be excited and motivated but you also need their feet firmly planted in a serious understanding of the job ahead.
Any better suggestions would be appreciated.