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Jamba Juice Tests Organic Fast Food
SEATTLE (Blue MauMau) - Jamba Juice announced that it will be test serving organic fast food. Organic To Go, a chain serving certified organic foods and snacks, will supply branded salads, sandwiches, wraps, cookies and yogurt parfaits to a few select Southern California and Washington Jamba Juice stores.
"By serving up additional delicious offerings for Jamba customers, it further enhances their in-store experience while also generating revenue for both businesses,” said Jason R. Brown, CEO of Organic To Go.
Steven R. Berrard, chief executive officer and president of Jamba, Inc. added, “Our partnership with Organic To Go provides Jamba customers organic and natural food that supports their growing desire for a healthy lifestyle.”
With some 749 stores serving blended fruit juice drinks, 229 of which are franchised, Jamba may expand its organic offerings into additional stores and geographic areas. A spokesperson for Organic To Go would not give specifics.
Jamba Juice goes to close to the top of the FranWhack list
This concept has smaller legs than a thalidomide baby. The amazing thing is that it is even still around. It belongs in the same class as Smoothie franchises - a sure trip to bankruptcy.
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Richard Solomon, FranchiseRemedies.com, has over 45 years experience with franchise litigation and crisis management. He is a graduate of The Citadel and The University of Michigan Law School