Photo/Domino's Pizza

ANN ARBOR, Mich. (Blue MauMau) – Domino's Pizza has come out on top of a national taste test by a 2-to-1 margin against Subway sandwiches. As quick service restaurants increasingly offer sub sandwiches, Domino's announced it will tout that consumers prefer its oven-toasted subs against Subway, the world's largest sub sandwich chain.

Domino's (NYSE:DPZ) will vaunt the taste-test results nationwide through a series of television, print and Internet advertising that starts today. Television advertising, from Crispin Porter + Bogusky, will feature a series of vignettes with experts in their fields demonstrating just how big a 2-to-1 margin is.

Specifics of the taste test survey were not available prior to publishing.

"When we set out to create a menu option that would appeal to our customers at lunch time and during late evening hours, we knew we would benchmark ourselves against the best, or at least, the company recognized as the industry leader in sandwiches," said David A. Brandon, chairman and CEO of Domino's Pizza. "Our oven baked sandwiches are not just a limited-time-only gimmick," he said. "They have become a permanent part of our menu strategy."

One Domino's store in Lexington, Kentucky said that it required a minimum order of $8 with no delivery fee mentioned. A spokesperson for Domino's Pizza elaborated that minimum order or delivery charges were at the discretion of its franchise owners. An $8 minimum order was typical. Toasted sandwiches are $4.99 and up, and are available for home delivery.

Domino's Pizza has some 8,726 franchise and company stores throughout the world, with network sales of some $5.4 billion in 2007.

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Advertising Age: Domino's Goes on Taste-Test Attack Against Subway
Note: Article includes a video of the ad