Dunkin' Launches Optimistic 'You Kin Do It' Campaign
CANTON, Mass. (Blue MauMau) - Dunkin' Donuts revealed today a $100 million dollar plus ad campaign: "You Kin' Do It!" Created by Boston-based Hill Holiday, the ad offers encouragement that everyday people can take on any task. The messages are - you kin' make it through the workday. You kin' shovel out that driveway. You kin' pass that exam. You kin' finish that paperwork.
Franchise owners expect their franchisors to continually improve the efficiencies of their business systems and to grow their brands. With close to 8,000 franchises, Dunkin' launches its newest ad campaign to bring freshness to the brand message during troubled times.
According to Dunkin' Donuts Brand Marketing Officer Frances Allen, the "You Kin' Do It" campaign encapsulates the spirit of Dunkin' Donuts and the brand's understanding of what everyday folks need to keep themselves and the country running. "Prevailing over life's daily challenges deserves acknowledgement and appreciation, especially in difficult times. 'You Kin' Do It' shines the spotlight on the accomplishments of hard-working Americans, while reinforcing that Dunkin' Donuts will continue to fuel their busy day and provide a bit of happiness without blowing the lid off their budget," she said.
Advertising Age reports that Tim Cawley, senior VP-creative director at Hill Holliday observed that the marketplace has become crowded of late with ad messages of optimism. He feels the ad has to be the way it is because it is intrinsic to the Dunkin' brand, having everyday people doing everyday things.
