Wow. Carl's Jr. Spot Begets Yet Another Movie Parody

There's a lot of free advertising that goes to a message that catches the imagination of the public. The Carl's Jr. ad of Paris Hilton eating a burger while washing a Bentley (she's rich you know) keeps living on. The latest is the Date Movie movie trailer on television that parodies Mendelsohn/Zien Advertising Carl's Jr. commercial with Ms. Hilton. Says the Ad Agency:

"It's nice to know that we created something iconic," said Mick DiMaria, associate creative director and part of the team on the Carl's Jr. spot with Paris Hilton in next to nothing hosing down a Bentley while eating a hamburger. "The spot must have been shown thousands of times by now, a lot of free advertising for what is still a local fast-food chain. It just keeps going."