Raising Cane's Launches March Madness Promotional Campaign

Campaign targets Cane’s college student guests

BATON ROUGE, La. – (March 11, 2009) – Raising Cane’s Chicken Fingers®, one of the fastest-growing restaurant chains in the U.S., debuted its basketball-themed March Madness promotional campaign this week in an effort to cater to the growing college student demographic. 

The campaign is the chain’s first targeted marketing program and leverages the seasonality of March Madness with messages that position Raising Cane’s as the “dunking” experts, with dunking tips outlined on bag stuffers, and tray liners featuring a basketball game bracket and Raising Cane’s basketball court.

With 80 restaurants in 13 states, 40 stores are located in or near a college community, including the first Raising Cane’s, which opened across from Louisiana State University in 1996 and continues to draw a large percent of sales from the student population.

Materials, which range from tray liners, outdoor billboards, bag stuffers, print ads and E-mail blasts, include slogans such as “The Perfect Time for Excessive Dunking,” “Your Game Needs More Dunking,” and “Feed Your Love of the Game.”

The materials support Raising Cane’s Tailgate package, a party platter that includes chicken fingers and Cane’s sauce in quantities of 25, 50, 75 or 100.

“This campaign promotes the basketball season, Cane’s style,” said Jennifer Simler, director of marketing for Raising Cane’s. “Raising Cane’s Chicken Fingers are the perfect addition to any tailgate or when watching a game with friends. As we continue to grow and expand into new markets, major sporting events like college basketball and March Madness are an opportunity to remind guests, particularly college students, about our Tailgates and take-out services.”

The March Madness promotion runs through April 13 at all Raising Cane’s locations.

About Raising Cane’s:

Founded by entrepreneur Todd Graves in 1996 in Baton Rouge, La., Raising Cane’s Chicken Fingers has 80 restaurants in 13 states with several new restaurants under construction. The Company has ONE LOVE – quality chicken finger meals – and focuses its menu on fresh, never-ever frozen chicken fingers, grilled Texas Toast brushed with garlic butter, fresh cole slaw and crinkle-cut French fries. More information on Raising Cane’s is available at www.raisingcanes.com.

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Ashley Connor, BizCom Associates PR

972.728.1450 / ashley@bizcompr.com