Carol Myers, aka Brothers, Selling New Concept

BONITA PARK, Fla. – Although Carol Myers, also known as Carol Brothers, is deep in litigation with the franchisees of her failed South Beach Franchising company, she apparently had time to man a booth at Denver’s Franchise and Business Opportunity Expo last weekend. Myers is named in a lawsuit along with Donald Boroian and his Francorp consulting firm, over claims of misrepresentations and concealment of facts in offering franchises.  According to sources she is now promoting a new concept under the moniker of Medical Consulting Group of America, aka MedVest.us, offering various package deals to prospective buyers.

Below is part of the promotion and options the company advertises on its websites:

Are you ready to transition into becoming a successful Medical Consulting Group Partner in the Doctor’s Wellness Centre Consulting business with our help?  We need to create our Owner success stories in your market now…so what are you waiting for?

Review the various available Consulting Business Opportunities and determine the best package that meets your personal, financial, and business objectives. Note: Operating Partner Master Area Developers must have business experience and submit the attached Short Form Financial Statement for consideration.

— Sales Consultant Career-Business* ($2,000)

— Full Owner Partnership* ($34,990 +)

— Master Area Developer Partnership Business ** ($68,880)

Sources said Myers was touting her successes in franchising at the expo. In her sales pitch she told interested prospects that she previously owned a franchise called Pop-In Maid Service, which she sold for approximately $24 million. But in recent legal documents related to the South Beach Franchising litigation, it was disclosed that she had to take the failed residential cleaning franchise into bankruptcy six or seven years after she started the business in 1978.  Donald Boroian’s and his Francorp development team had assisted her in putting the franchise concept together along with disclosure documents.

It was in 2003 that Myers again approached Boroian about preparing a business plan for her venture on the South Beach Wellness concept. It was established to offer master franchises granting exclusive territorial rights to sell products related to health, nutrition, skin care, anti-aging, and lifestyle. Although Francorp prepared the disclosure documents for that company it was never registered. Brother blamed the failure of South Beach on third parties, who she claimed misappropriated her ideas for the concept.  The lawsuit filed against Myers (under Carol Brothers), Donald Boroian and  Francorp, Inc., asks for damages suffered by franchisee plaintiffs, due to the company’s fraudulent inducement and concealment of facts in selling the South Beach franchise system and concept to buyers.

One source said he had heard of at least two people at the Denver expo who bought into the MedVest offering. Each had paid approximately $70,000.

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Related article:

Franchisees Accuse Francorp of Unauthorized Practice of Law