Atlanta Bread Franchisee Wins in Georgia Supreme Court

ATLANTA – “Accordingly, the Court of Appeals did not err when it affirmed the trial court’s finding that the in-term restraint was unenforceable. Judgment affirmed. All the Justices concur.” That was the final ruling posted this morning by the Georgia Supreme Court in the Atlanta Bread Co. v. Lupton-Smith case that determined non-compete clauses for franchises have limits.
The Supreme Court ruled last October that it would review the appellate court decision in the case of a former Atlanta Bread franchisee who had been terminated for allegedly violating his non-compete clause in opening a PJ’s Coffee franchise. Lupton-Smith, a five-unit operator, initially filed a lawsuit against Atlanta Bread in 2006 for the termination. At the trial level the court applied a very strict standard to in-term covenants and ruled that the franchisor’s non-compete was unenforceable.
Randy Edwards, Cochran & Edwards, representing Lupton-Smith said they are very pleased with the court’s ruling. “With today’s decision we’ve had the trial court, we’ve had three judges from the Georgia Court of Appeals and seven justices from the Georgia Supreme Court who have unanimously agreed that Atlanta Bread Company did not have the right to terminate these franchise agreements based on the alleged violation of these non-competition covenants.” Edwards said the case will now go back to the trial court, which could commence in the next few months.
The International Franchise Association had filed two amicus briefs in support of Atlanta Bread in the case. David French, president of the IFA’s government relations division, had stated, "This case is important to preserving the franchise model because the lower court’s ruling, if allowed to remain as is, could render unenforceable the in-term restrictive covenants in the vast majority of franchise contracts for businesses operated in Georgia, including many of the most well-known and respected franchises in the world."
The ruling states that because there is no error, they likewise affirm the appellate court decision, stating, “In this state, restrictive (or non-competition) covenants are considered to be partial restraints of trade and must be reasonable as to time, territory and scope to be enforceable.” Although Atlanta Bread contends that the clause at issue is a “loyalty provision” and not a restrictive covenant subject to being scrutinized for its reasonableness as to time, territory and scope, the Supreme Court disagreed. “A plain reading of the clause shows that it prohibits the franchisee from engaging in a certain type of business during the term of the parties’ agreement and, thus, it is a partial restraint of trade designed to lessen competition.” The court said such restraints "are disfavored in Georgia as a matter of public policy."
The decision also stated that they rejected “a legislative attempt to usurp the application of standard of reasonableness to non-competition covenants in employment agreements, and, by extension, in franchise agreements.”
Atlanta Bread argued that the clause at issue should receive less scrutiny because it is restricted during the term of the franchise agreement rather than after its termination.
Sean Lupton-Smith said it has been a long battle for him. “We look forward to getting this matter wrapped up.” He said it is hard to put into words how taxing it has been and what effect it has had on him and his business. “When Atlanta Bread told us we had 10 days from the termination notice to turn over the keys to our stores, it really took a toll on us. We had a very, very successful business going and the termination was unreasonable.”
David French issued this statement regarding the Georgia Supreme Court ruling:
We are disappointed that the GA Supreme Court has construed Georgia’s constitutional limitation on covenants not to compete so narrowly that no distinction is made between in-term and post-term covenants. This decision elevates the interests of a single franchisee above the interests of the entire franchise business community in Georgia. Not only will franchisors find Georgia a less welcome place to do business following this decision, but the Court’s interpretation in this case exposes other franchisees in Georgia to the potential of unfair competition.
James P.P. Dirr, vice president and group general counsel for Atlanta Bread, did not return phone calls. The company's outside counsel David Monde of Jones Day was unavailable to make comment prior to publishing.
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Related reading:
- Appeals Court strikes IFA's amicus brief on non-compete clause
- Atlanta Bread Legal Fight Heats up
- Franchise Community Awaits Amicus Decisions on Appeal
- IFA Files Amicus Curiae in Georgia Court of Appeals
- CFR (Franchise Times Magazine- May, 2009)
- Georgia Supreme Court to Review Appellate Decision in Atlanta
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This is an interesting problem. Franchisor's want their franchisee's to be "loyal" but will allow themselves to purchase other systems, co-branded with other systems, and various other "non loyal" acts.
Now that I have thought about it a bit more, I wonder if a mutual loyalty clause, a restraint of trade clause which was mutual, would have fared any better in Georgia.
Or would the Georgia Courts simply see two illegal restraint of trade clauses.
Michael Webster, a franchisee attorney in Toronto, Ontario, publishes a website on business opportunities and franchises called "The BizOp News"
Michael Webster, a franchisee attorney in Toronto, Ontario, publishes a website on business opportunities and franchises called "The BizOp News"
I must admit to being befuddled on the questions raised in this decision. My reading of the unanimous decision suggests that Georgia is very serious and would see 2 restraints.
The more things change; the more they stay the same.
If that history isn't lost in the chageover, I think my post might respond to your questions.
Richard Solomon, FranchiseRemedies.com, has over 45 years experience with franchise litigation and crisis management. He is a graduate of The Citadel and The University of Michigan Law School
I’ll try to find it but just to get the brawl started here goes. And I’m talking about good franchising here. I like the idea of non-competes within the term of the contract in relation to an acquisition that could reasonably be argued was a competitor.
I would expect that a franchisee would invest in growing the value of the brand and compete strongly against any competitor that would restrict that growth and therefore the value of the brand.
That may sound simplistic when talking about 1 franchisee but to consider the implications were it to become a trend within a brand I don’t see that as healthy for the rest of the franchisee network and the value of their investments. And that isn’t even considering the potential for lost revenue to the entity that [hopefully] provides the resources to the network to grow and perform.
I can appreciate why the Court ruled the way it did and I abhor restraints of trade post-contract. In fact; if you cannot have a legal non-compete [in term] and an illegal restraint of trade [post-term] I would always opt for this Court’s decision.
Similarly; I cannot accept that a franchisor should be able to operate in competition, under any terms, with a franchisee. That sucks ...
The more things change; the more they stay the same.
to compete with the franchisees. Usually the franchisor can sell on the Internet; can run similar or identical businesses in the territory using other names; can establish national company house accounts that the franchisees have to serve on deliveries that are located in their territories (for smaller than normal compensation - but it represents incremental business the franchisee probably would not have had otherwise); can acquire competing systems that already have and will in the future have locations in the frachisee's territory (Popeye's Chicken aquisition of Church's Chicken and ICED acquisition of Ink Well Printing that competes with its Kwik Kopy franchise system are good examples). In the ICED case, they let an Ink Well franchisee move into the "protected" territory of a Kwik Kopy franchisee. The KK franchisee told them to go to hell. ICED sued and lost the case. That was a really stupid judgment call on the part of ICED management, and they also had a lousy lawyer on the case, which didn't help.
As all these are specifically not prohibited in the franchise agreement - as well as selling the system to a direct competitor - it is the franchisee's problem to identify the issues in his due diligence work and make a conscious decision whether to accept that latitude as part of his investment profile.
These are really simple contract issues when they are stated in the franchise agreement and reflected competently in the FDD. Once accepted, it is hard later to yell that their coming to fruition is somehow unfair. You were told about it up front and decided to invest anyway - DUH!
It is extremely unlikely that even in a militantly protective environment legislation or rules would be adopted that preclude commercially regular terms from being used in franchise agreements. The rule is - and I believe it will remain - that if you agree to stated terms, those are the terms.
There are some contract clauses that may offend against public policy and be unenforceable in some states - post termination covenants not to compete in California, for instance. Every FDD in the USA is required to have state specific pages that list the instances in which standard franchise agreement terms are limited or unenforceable in each of the states where that is the case. Other than those, what is in the contract is what you as an investor have agreed to.
In the in-term competition situation, unless the other activity is really a direct competitor, a franchisor takes a big gamble trying to retaliate against a franchisee who diversifies. The Atlanta Bread case is an example of really poor franchisor judgment calls. But, the Kouvaris brothers are known to be swashbucklers. They will now, of course, blame it on their lawyers.
Richard Solomon, FranchiseRemedies.com, has over 45 years experience with franchise litigation and crisis management. He is a graduate of The Citadel and The University of Michigan Law School
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