Press Box: KFC's Makeover, Kid Junk Food Ads and a Secret Recipe Thief

KFC has tweaked their old Colonel Sanders logo with a healthier and beefier looking icon. They are also not shying away from their old Kentucky Fried Chicken name instead of KFC.  Newly built stores will include the new graphics with the Kentucky Fried Chicken name, and signs that read "Finger Lickin' Good" and "11 Secret Herbs and Spices (a reference to the Colonel's famously secret recipe) over the next 12 months. Television ads with the new logo will begin in January. [AP]

A consortium of 10 food makers, including McDonald's and Coca-cola, have announced that they vow to reign in junk food ads targeting kids [CNNMoney]. The industry would voluntarily tighten standards and impose new requirements on advertising to kids on television and in video games. The timing is coincidentally just a few days before Eric Schlosser's Fast Food Nation is released this Friday to a theatre near you. One of the criticisms by Mr. Schlosser is how fast food chains specifically market junk food at children.

Abdool Gafoor, a Guyanese immigrant working for a food recipe labratory in Ontario, Canada has reportedly stolen a number of secret recipes and offered them for a time on the Web for a fee. [CTV] Hmm, this secret recipe thief just might in the future have to help his prison serve better, finger lickin' food.