The Cereal Bowl® opens in New Brunswick, New Jersey

Miami, Florida, November 02, 2009 - The Cereal Bowl, opened its first New Jersey location at 296 George Street New Brunswick, New Jersey on Friday October 30th. The official grand opening will take place Saturday, November 7th between 10 A.M. - 12 P.M. The location will be the second franchise opened by the Florida based Company and the first of several new locations scheduled to open over the next few months. The Cereal Bowl will open in Washington D.C. in December and on the Carnegie Mellon campus located in Education City in Qatar in February. The New Brunswick cafe is located across from Rutgers University and on the ground floor of Rockoff Hall.

The 1,500-square-foot café will be serving cold and hot cereals from morning to night, where customers will be able to make their own mix from dozens of cereal choices and over 40 toppings ranging from fresh fruits and nuts to candy and granola. The Cereal Bowl also features a unique menu section called "Beyond the Bowl", which is devoted to cereal outside the bowl. Oatmeal smoothies known as OatiesTM, Parfaits, Cereal Frozen Yogurt and the company's line of Semi-SeriousTM Coffee drinks.

"I am delighted by the amount of interest and excitement people have shown," says CEO Kenneth Rader. "People seem to really have fallen in love with this concept and want to know when we will be bringing The Cereal Bowl to a location near them". Since opening the door to their first cafe in Miami, the Company has received over 3,000 franchise requests and currently has over 30 stores under development.

About The Cereal Bowl

Founded in 2004 by twenty-something entrepreneurs Kenneth Rader, Joshua Rader, and Michael Glassman, The Cereal Bowl is a new breed of café fusing an old time favorite with a new and exciting twist. Guests are able to make their own cereal creations or pick from one of many unique combinations created by The Cereal Bowl Team. With over 35 cereals, hot and cold, as well as 40-plus toppings, the possibilities are endless. The experience does not end with the bowl. Cereal bars, oatmeal smoothies known as OatiesTM, and Create-A-Parfait will take cereal to a whole new level. WIFI Internet, couches, plasma televisions and newspapers add to the home away from home feel of The Cereal Bowl. For additional information or photo requests, visitwww.thecerealbowl.com or contact.

Corporate:
Katrina Rodrigeuz
305.428.2695 x104
pr@thecerealbowl.com

New Brunswick Location:
Diane Vogel
908.732.543.2727
njcereal@comcast.net