Will The East Coast Go Loco For El Pollo Loco?
El Pollo Loco, "the Crazy Chicken" in Spanish, plans to expand from its base in Southern California into the East Coast and 16 other states. Some analysts are concerned on how the concept will fare in areas with smaller Hispanic populations. They estimate that the easiest growth will be in states such as Texas and Nevada, which have large Latino populations that provide an instant customer base. The franchiser currently derives 85% of its revenues from Southern California. It plans to open 10 stores annually in California and let franchisees open stores in their own markets that they know best. (see full story at LA Times)--
Photo by 10CorsoComo
- Franchise topic:
