Noodles and Company Tests Payment by Cell Phone

Cell Phone Marketing Is Heating Up! And Noodles & Company Is In The Forefront.

The popular restaurant that offers an assorted menu of noodles now is offering its customers in Boulder, Colorado the ability to pay their tabs with their cell phone. Benefits?

• It quickens the time for a customer’s transaction
• Merchants: It cost significantly less than a credit card transaction
• Cell phone marketing: Merchants can later follow up by sending coupons, discounts and announcements to their customer’s cell phone

Watch how it works.

In order to do this, the customer must create an account on the FEEDtribes website. Then they send a text message before ordering. A text message is then sent back with a 4 digit code to give the merchant to expense your account with.

It would be nice if the code could be done automatically; and a meal could be ordered even before getting to Noodles. Now that would save time!