Bruegger's Expands to Toronto

The leading U.S. bakery gives Canadians a real bagel to chew on  

(Burlington, VT – March 31, 2010) – After almost 30 years of satisfying the demanding tastes of American bagel connoisseurs, Bruegger’s announced last week that Canadians can now enjoy the taste of authentic New York-style bagels. The 292-location bagel chain will now serve its freshly baked bagels at three locations in Toronto, through co-branding with mmmuffins; a 32-unit chain that offers freshly baked cookies, muffins, breads and other bakery items, along with soups and sandwiches.
 
mmmuffins was acquired by Bruegger’s in November 2009, when it acquired the restaurant holdings of Timothy’s Coffees of the World, Inc.®, based in Toronto, Ontario.
 
To celebrate the bagel leader’s arrival in Toronto, Bruegger’s surveyed 654 morning commuters about their breakfast bagel eating habits. Fifty-six percent of respondents said they couldn’t find a good bagel in this city.
 
“We pride ourselves on making the most authentic New York-style bagels anywhere, and are pleased to share the centuries-old, time-tested tradition with Canadians,” said Jim Greco, CEO of Bruegger’s Enterprises, Inc (BEI).
 
Torontonians also declared their favorite bagel flavors are Whole Wheat (20.1%), Everything (19.6%) and Sesame (14.1%). Bruegger’s brings these mouth pleasers plus the delicious taste of classic Plain, Poppy Seed and Cinnamon Raisin to Canada with a variety of Bruegger’s premium specialty cream cheeses and traditional toppings.
 
Bruegger’s bagels are made with five basic ingredients – wheat flour, salt, malt, yeast and water – and are free of trans fats.  
 
Co-branded Bruegger’s mmmuffins locations will continue to provide freshly baked muffins, cookies, croissants, danishes, soups, sandwiches and freshly ground coffee using the finest high quality ingredients, and no preservatives or additives.

About Bruegger's Enterprises, Inc.
Bruegger's Enterprises, Inc. (BEI), an affiliate of Sun Capital Partners, Inc., is a leader in the fast casual restaurant segment. BEI operates 292 locations in 26 states and the District of Columbia along with three co-branded locations in Toronto. Through a wholly owned subsidiary called Threecaf Brands Canada Inc., BEI assumed the restaurant holdings of Toronto-based Timothy’s Coffees of the World, Inc.®, encompassing three restaurant brands including Timothy’s World Coffee, mmmuffins and Michel’s Baguette.  BEI is dedicated to serving delicious, authentically made food that brings guests back again and again. Famous for genuine New York-style bagels baked fresh throughout the day, Bruegger’s guests can choose a variety of menu items, all free of trans-fats, including unique cream cheese flavors, sandwiches, hearty soups, muffins and pastries. Founded in 1983, Bruegger's is headquartered in Burlington, Vermont and supports its neighbors in every community it serves. For more information, please visit www.brueggers.com <http://www.brueggers.com> .

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