Sandwich Eaters Want More Variety
CHICAGO — A leading food service researcher says that diners want more variety in sandwiches.Technomic, Inc. says that over 75 percent of consumers say customization and the quantity of different ingredients are crucial factors to create a good sandwich.
"Due to the high versatility and saturation of the sandwich market, it is important for operators to stay abreast of current trends and evolving consumer needs," says Darren Tristano, EVP at Technomic. "To improve in the area of variety, operators and suppliers may want to consider offering a wider range of sandwich ingredients, developing signature sandwich offerings, and allowing guests to customize their sandwiches."
The report identifies the following trend opportunities for sandwich shops:
- Promoting value: Blimpie Subs & Salads' three-tier value menu
- Sandwiches on the move: upscale, high-quality mobile food trucks
- Ethnic sandwiches and global flavors: Cosi's Wasabi Roast Beef sandwich
- Artisan preparations: use of gourmet cheeses and breads prepared on site
- Portion sizes giving consumers control over pricing and sizing
Technomic examined how often consumers purchase sandwiches at 20 leading limited-service restaurant chains on how patrons rate each chain on attributes such as quality, freshness, health, service, overall dining experience and value; and how their ratings have changed since 2008.
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