iPhone App Provides Customer Insights

MCLEAN, Va. — Business Intelligence solutions for restaurateurs and hospitality executives are now available on the iPhone, a popular hand held computer and wireless phone device that fits in a pocket.The software is customizable so that it can take customer transactions to help owners and managers better understand profits, consumer patterns, product performance, promotions, and product sales.

Business intelligence software developer MicroStrategy and hospitality POS software developer GuestMetrics collaborated to build the iPhone applications. The apps can be customized to add graphs, grids, enterprise reports, and information dashboards to Apple’s iPhone and iPad.

"Our new iPhone app is a game-changer for our clients, giving them a competitive edge and transforming the way they work," stated Brian Barrett, President and CEO of GuestMetrics. "We are delighted to offer our clients this powerful new mobile BI app that enables them to access data anytime, anywhere to make strategic business decisions."

Sanju Bansal, MicroStrategy's COO, added, "MicroStrategy Mobile enables companies to build highly-focused mobile apps that address specific business questions, while leveraging the native features of the iPhone for a faster and more intuitive user experience."

MicroStrategy Mobile provides iphone apps for business owners like Auto Repair Vendor Management, Store Manager/Store Operations, and Retail Sales Performance. The company also provides applications for the Blackberry.