Quiznos' former world headquarters before 2012 was in this giant downtown Denver tower. Smashburger's HQ is there now. Photo/Sparks
NEW YORK CITY – Restaurant franchisors Quiznos and Sbarro filed Chapter 11 bankruptcy last month. They hope to be restructured and out of insolvency soon. In understanding what happened to these franchising chains, Blue MauMau asked branding expert Robert Passikoff, founder and president of New York City-based Brand Keys Inc. about his take on the branding efforts of Quiznos and Sbarro.