A Long Economic Slog
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A paper presented at this year's American Economic Association meeting in San Francisco looks at past financial meltdowns to gauge just how bad America's recession looks. The study observes 14 banking busts such as the Depression, the 1970s crisis in Spain, Norway in 1987, and Finland, Japan and Sweden in the early 1990s. It also compares severe recessions in the developing world with seven emerging-market economic crises.
The news isn't good. It's downright gloomy. The Economist reports the findings:
... unemployment in America is set to rise to an alarming rate of 11-12% in coming years. The housing bust is unlikely to end quickly either. House prices take an average of five years to reach their nadir and fall by 36% in real terms. Equities take less time to reach rock bottom but lose more than half of their value by the time they get there.
Conventional wisdom in the franchise industry says that when credit returns, the unemployed will turn to small business, franchises and business opportunities in droves. For the industry, it looks like there will be a deep pool of unemployed that will take years to thin out. According to the study, 401k and retirement funds will be one of the first things to return in value in a few years time. That is helpful to provide confidence to invest in franchises, and in some cases to actually fund franchise purchases.

The Congressional Budget Office this week writes in THE BUDGET AND ECONOMIC OUTLOOK: FISCAL YEARS 2009 TO 2019 (pdf, pg 9) that this recession will likely be the longest and deepest since WWII.
Total Deficit or Surplus (Percentage of gross domestic product)
The Economist's commodity index shows a massive deflation from last year. Food price is down some 20% from a year ago, which should be giving restaurants cost relief. Prices went up 4% from a month ago.
All commodity items tacked by the Index were down 32% from a year ago. Metals and oil lost the most.
Leaders of the monetary system know how to reign in inflation. On the other hand, deflation is a mystery and hard to stop. Consumers get into the habit of knowing that if they wait, prices will drop. So they wait and don't spend. Demand dips. Factories stop supplying so much. More layoffs. That leads to more apprehension from the consumer on whether they'll have future income. They buy fewer things and wait longer. And down the economy spirals.
Inflation is manageable. But deflation -- that's some scary stuff.
FuwaFuwaUsagi
"Never underestimate the power of stupid people in large numbers."
FuwaFuwaUsagi
"Never underestimate the power of stupid people in large numbers."