Adobe To Remove FedEx Kinko's Button
Franchise Quick Print Chains Win, FedEx Kinko's Print Button To Be Removed on Adobe Software in October
PARAMUS, NJ - Adobe Systems announced on August 1 that it will remove the "Send to FedEx Kinko's" button on its Adobe Reader and Acrobate software (see picture on right). In an attempt to repair a major rift of marketing FedEx Kinko's over other print chains, Adobe said that it will remove the button in Acrobat Reader 8.1.1, which is targeted to be released in October. Those with the current version 8.1 will see their FedEx Kinko button disappear when it automatically updates.
Graphic Arts Monthly quotes the president and chief executive officer of the National Association of Printers and Lithographers (NAPL).
"While the actual removal of the link is not happening as fast as we, or indeed Adobe, would have liked, we fully understand the complications involved in developing and testing an update of this magnitude and appreciate Adobe’s commitment to facilitating the solution as quickly as possible. We’ve always had confidence in the business practices of Adobe and we are gratified that our confidence has been justified. We will do everything possible to communicate our support of Adobe’s decision to our constituents and to work with Adobe in a spirit of cooperation going forward to create open and ongoing opportunities among trading partners.”
--
Related story:
- Franchise topic:
