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Wendy’s launched a bolder, brighter, and more interactive Wendys.com, which—after a complete overhaul—is much more friendly for those on smartphones and tablets.
With a new look and style that reflects the honest truths inherent in one of America’s most beloved brands, the Dairy Queen system will unveil a new advertising campaign on Memorial Day, the unofficial kick-off of summer, that focuses on the theme of Fan Food. Not fast food.
Created by Barkley, the Dairy Queen system’s new agency of record, the campaign will come to life through all consumer touch points, including television, radio, print, in-store, online, social media, and team member training.
Foodservice equipment designer and manufacturer Henny Penny Corporation hired Benjamin Leingang to be the company’s new corporate chef. Chef Leingang comes to Henny Penny from Compass Group North America, a foodservice management company. Most recently, Chef Leingang managed all aspects of foodservice for Honda Manufacturing of North America; this role encompassed multiple on-site cafes, as well as numerous corporate functions and employee events.
The 94th annual National Restaurant Association Restaurant, Hotel-Motel Show and 6th annual International Wine, Spirits & Beer Event (IWSB), recently held at Chicago’s McCormick Place on May 18–21, posted positive growth in both attendee and exhibitor numbers. As the most comprehensive trade show for the foodservice industry, NRA Show 2013 addressed the issues that mattered most to attendees, including sustainability, health care, kids’ nutrition, technology, and more.
What brings this up is the recent debate—best articulated by our friends at The New York Times—about whether the graphical standard GIF should be pronounced as a homonym with Jif, the peanut butter. (Never quite understood the campaign "Choosy Mothers Choose Jif." Did that mean that less uptight, less anal-retentive mothers chose Skippy? But I digress.) For decades—since 1987—it's been pronounced with a hard G, as in the word graphic. Seems that Steve Wilhite, the inventor of the popular graphic approach back when he worked at CompuServe, now has opted for the peanut-butter pronunciation.
As the National Restaurant Show lumbered into its third day, GrubHub and Seamless, two leading online ordering providers for independent restaurants, awakened the industry with a major announcement …
Cups Frozen Yogurt, a beach-themed, self-serve fro-yo concept, will open its second franchise location on Thursday, May 23, in Parsippany, New Jersey.
To celebrate the grand opening, Cups Parsippany will be offering free frozen yogurt from 4 to 7 p.m. on May 23.
Also, during the grand-opening week, each Parsippany customer will be given a scratch-off card, which contains prizes such as wristbands, beach balls, water bottles, beach towels, and Cups coupons. One winner will receive free fro-yo for a year.
Smithfield’s Chicken ‘N Bar-B-Q is celebrating the success of the fundraising chapter of the St. Baldrick's Foundation, known as “The Bald Entrepreneurs”—a group of small business owners and community leaders based in Wake Forest, North Carolina.