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10 Pest Control Franchise Opportunities to Consider

Small Business Trends - Sun, 2017-04-23 12:00

Infestations of bugs and insects are an unhealthy inconvenience in the home and in commercial environments. In domestic settings, infestations can lead to damage to property and can prove detrimental to health. In commercial premises, pest invasions can result in business closure and a significant loss of income.

Given the pressing demand to identify and control infestations ethically, quickly and efficiently, pest control franchises provide a great opportunity for those looking to be their own boss in an industry that is in high demand.

If the thought of running your own pest control company and embarking on a rewarding, challenging and in-demand business venture sounds appealing, take a look at the following ten pest control franchise opportunities in the United States.

Pest Control Franchise Opportunities Hitman Pest Control

Hitman Pest Control is dedicated to exterminating pests and keeping families safe and healthy. The pest control company offers organic only pest control services that utilize botanical products.

Hitman Pest Control has been offering people interested in running their own pest control business training and franchising opportunities since 1995. A cash investment of $55,000 is required to be a pest control franchisee with Hitman Pest Control.

Mosquito Joe

Mosquito Joe provides pest control treatment to commercial and residential customers by specially-trained mosquito control experts.

Since 2010, Mosquito Joe has been offering franchise opportunities to those interested in starting a profitable and lucrative franchise in pest control. An investment of between $30,000 and $50,000 is required. Five days of training is provided at Mosquito Joe’s headquarters.

Liberty Pest Management Services

Liberty Pest Management Services provides a number of pest control services, including termite and wood destroying, bed bug management, rodent management, vegetation management, non-pesticide treatment, amongst others.

The company has been offering franchises since 2003. A $15,000 cash investment is required to become a Liberty Pest Management Services franchisee.

Eco Safe Pest Control

The Eco Safe Pest Control has been franchising since 1972. The company is committed to providing natural, organic pest control services, education and protection. The company prides itself on being an environmentally-friendly pest control franchise. Many of the products used by Eco Safe franchises are manufactured by Eco Safe’s sister company and are organic and safe.

A $35,000 cash investment is required to become an Eco Safe Pest Control franchisee. Education and training is provided. Financing for the cost of a franchise is available.

Critter Control

 

Critter Control franchisees provide environmentally-responsible pest and wildlife management solutions. The company began franchising in 1987. In 2011, Critter Control began offering home pest control services.

Investments for a Critter Control franchise range between $23,725 and $94,575. Franchisees benefit from Critter Control’s recognizable brand name, a high ranking website presence, qualified personnel, mentor networking opportunities, comprehensive initial, on-going training, and more.

Lawn Doctor

The Lawn Doctor is dedicated to preventing lawn pests from damaging the beauty of a garden, yard and other outdoor areas. The company offers an effective and bespoke solution for eliminating mosquitoes and ticks, which can carry diseases and cause damage to health. This external pest control company has been franchising since 1967. An investment of $30,000 is required to become a home maintenance and pest control franchisee with The Lawn Doctor.

Mosquito Shield

Since 2001, Mosquito Shield has been providing commercial and residential customers with professional pest and mosquito control services. The company proudly asserts that more than 90% of its corporate customers return for its services, year after year.

Mosquito Shield offer a franchise opportunity programme to enable individuals to own a franchise in the rapidly growing pest control sector. Training is provided following a cash investment of $25, 861. Mosquito Shield allows franchisees to profit from the overall success of the company.

BedBug Chasers

BedBug Chasers recognizes that bed bugs are growing at an epidemic rate and uses proven technology to eliminate infestations. The company uses chemical-free and green convective heat to kill bed bugs and eggs in a single treatment.

BedBug Chasers offers a low investment franchise opportunity for individuals to set up their own bed bug control franchise. Franchisees are required to make an initial investment of between $99,425 and $143,550. Financing options are available.

Superior Mosquito Defense

Superior Mosquito Defense was founded in 1996 and has been offering franchise opportunities since 2013. The company provides professional mosquito control services, using innovative pest-control techniques to keep mosquito populations to a minimum in properties.

Superior Mosquito Defense offers franchise opportunities for individuals wanting to run their own pest control business. The franchise investment fee is low and franchisees receive dedicated ongoing marketing support, training and continued support from a team of mosquito control experts.

Geese Chasers

Geese can be unfriendly, bothersome and unsightly, and Geese Chasers provide a professional geese management service to eradicate to problem of geese.

Geese Chasers was established in 1999 and remains one of the leading companies in geese control in the United States and Canada. The company offers franchising opportunities for home-based geese clearing businesses. Franchisees benefit from a specially-designed training program, sales development, advertising and promotional support, a website area on a corporate site, among other perks.

As of 2013, the pest control sector was worth an incredible $11 billion in the United States. With the demand for quality, ethical and efficient pest control services increasing, pest control franchises are proving to be a lucrative business investment.

Pest Control Photo via Shutterstock

This article, "10 Pest Control Franchise Opportunities to Consider" was first published on Small Business Trends

Conquering Big Obstacles Means Getting a Little Scrappy

Small Business Trends - Sun, 2017-04-23 09:00

Scrappy: A Little Book About Choosing to Play Big isn’t your average “you can do it” motivational book. It’s a book about grit. It’s a book about overcoming a big obstacle and becoming even bigger in the process. It’s about understanding the process that allows high-performing athletes, innovative entrepreneurs and world-class entertainers to consistently overcome and excel.

Scrappy is about how to stack the cards in your favor when all the bets are placed against you.

What is Scrappy About?

Scrappy is not about overcoming the everyday obstacle (traffic jam, printer jam or annoying customer). It’s about overcoming a significant and dominant obstacle that lies between you and your goals. For some people, it might be finding the right investor to believe in your dream. For others, it might be getting that interview for a job that involves several hurdles. For still others, it might be obtaining a significant market share in an industry filled with industry giants. Regardless of the hurdle, the book’s focus is on the mental (and sometimes physical) work that it takes achievers to overcome it.

The book’s answer is to be “scrappy”, a flexible method of planning, strategy and execution that focuses on making big moves to out think or outperform the competition. When it comes to competition, the “little guy” has a few options open to bring home the win. You can out think, outperform or outlast the competition. The book’s preference is for the first two (out think and/or outperform). Terri L. Sjodin, the author of Scrappy, argues that this ability to out think or outperform your opponent is the key and process to what helps an underdog win.

When an “underdog” out thinks or outperforms a bigger competitor, this gives the underdog distinction. It sets the business apart from the rest. Because of this distinction, the “underdog” gets three things to fuel its fight: attention, results (for good or bad) and a path forward. Using what the company learns, it can consistently maneuver around the obstacle for a better advantage. With that advantage,(which comes with risk) an underdog can successfully win in the shadow of the obstacle, whether it’s a market leader, job interview, or career-starting audition.

In addition to being an a author, Sjodin is a speaker and consultant who started her 20-year old business, Sjodin Communications, from a spare room in her home. Since that time, she has helped a diverse array of clients including Fortune 500 companies and members of Congress. Sjodin was entered into the Speaker Hall of Fame in 2012 in addition to winning the highly exclusive Certified Speaking Professional designation and a host of other speaking and writing awards.

What Was Best About Scrappy?

The best part of Scrappy is the book’s inspirational attempt to define a process that many might see as vague. There are many stories about people who have “made it”, but it can  be hard to understand why everyone can’t do the same. Sjodin’s book provides a framework for understanding that problem with a new perspective. Scrappy provides plenty of stories that show a process and customizable strategy for dealing with persistent and large obstacles that occur in business and life.

What Could Have Been Done Differently?

The “scrappy” method in the book was written to apply to a broad range of issues instead of specific ones.This means that you won’t find “10 Tips to Beat the Next Silicon Valley Superstar”. Instead, you will find stories and broad recommendations about how you might adapt your current strategies to achieve your goal.

Why Read Scrappy?

Scrappy should speak to the same audience that liked “The Power of Broke: How Empty Pockets, A Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage” but it takes a slightly different perspective on how to move ahead if you are facing a large obstacle. In “The Power of Broke”, the goal was to use the resources and restraints of your current environment to become a success. In Scrappy the advice is the opposite. The goal is to actively shape your current environment so that you reaches your goals.

In other words, if you want to be motivated to conquer obstacles, “The Power of Broke” might help. If you want to understand a mental process to conquer those obstacles, Scrappy can help.

This article, "Conquering Big Obstacles Means Getting a Little Scrappy" was first published on Small Business Trends

Palmerston North workers join fast-food worker strike

Topix - Sun, 2017-04-23 03:55

Staff from KFC, Pizza Hut, Carl's Jr and Starbucks restaurants around the country walked off the job at midday on Saturday after pay negotiations broke down last week. The group picketing the Rangitikei St KFC was part of the 2000 Restaurant Brands workers who are asking the company for an extra 30 cents an hour over three years.

Categories: Today's Food News

Carbiz goes toe to toe with CarMax

AutoNews - Sun, 2017-04-23 01:01
Some dealers shudder when they hear used-car giant CarMax is opening a store down the road. This used-only dealer deliberately placed his second store next to a CarMax. Here's his strategy.
Categories: Latest News

Zing! KFC's Newest Fetching/Eye-Catching Colonel Sanders

Topix - Sat, 2017-04-22 18:32

Confession: I've never been all that big on chicken. As a kid, I'd usually eat "the crispy part" and leave the rest largely untouched.

Categories: Today's Food News

KFC changing chicken sandwich prep, aiming to improve taste

Topix - Sat, 2017-04-22 13:56

KFC is aiming to take a bigger bite out of the chicken sandwich market by changing how it prepares them. The chain says it is hoping to improve the taste and is switching from filets that were breaded and frozen offsite before being shipped to the stores in favor of filets breaded at the stores.

Categories: Today's Food News

Fill Your Sales Pipeline with Help from an Upcoming Webinar

Small Business Trends - Sat, 2017-04-22 13:30

Want to make more sales? Of course you do!

Thanks to cloud technology, there are plenty of opportunities for you to fill your sales pipeline. And an upcoming webinar can help you learn all about creating the perfect cloud offer to get those sales and prospects rolling in.

The webinar, “How to Create A Perfect Cloud Offer & Fill Your Sales Pipeline” takes place on April 27 and seats are limited. So check out the Featured Events section for more on this upcoming webinar and more.

And that’s not the only upcoming event that may be able to help your business increase sales and more. Take a look at the list below for even more conferences and opportunities to add to your small business calendar.

To see a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar.

Featured Events, Contests and Awards

ICON17
April 25, 2017, Phoenix, Ariz.

ICON17 is a 3-day conference for small business owners. It’s packed with inspiring keynote speakers, educational breakout sessions on modern business strategies, sales & marketing best practices, Infusionsoft product training, networking.

FREE webinar : How To Create A Perfect Cloud Offer & Fill Your Sales Pipeline
April 27, 2017, Online

Do you have a good cloud offer? Is your cloud offer successful? If your answer is anything but a compelling YES, then you then you should be alarmed. But the good news is, it can be addressed and fixed. Attend this webinar and fill your sales pipeline by sharing your offer 24 x 7 x 365 online. Seats are limited! Register for upcoming training on April 27th, 2018 at 10 AM PST/1PM EST. We look forward to connecting with you!

UPS Store Pitch Off Contest
May 01, 2017, Online

May is small business month and to salute you The UPS Store is putting $10,000 up for grabs in our first ever national Pitch Off competition. Take this opportunity to help fuel your dream by entering today!

TECHSPO Toronto 2017
May 18, 2017, Toronto, Ontario

TECHSPO Toronto 2017 is a 2-day technology expo which takes place at the Toronto Marriott Eaton Centre Hotel in Toronto, Ontario. TECHSPO Toronto brings together developers, brands, marketers, technology providers, designers, innovators and evangelists looking to set the pace in our advanced world of technology. TECHSPO Toronto 2017 promises to be better than ever and we’re excited to see all the amazing tech companies and talent that will be joining.

Secret Knock
May 22, 2017, Los Angeles, Calif.

Secret Knock is going to be the single greatest event for the top entrepreneurs and action-takers in the world to connect, share ideas, and help take each other to the next level. Each of the attendees have believed in themselves enough to get to where they are, and they are not stopping now. Secure your application for one of the few spots left at the Secret Knock.

Sales World 2017
November 08, 2017, Online

Sales World 2017 takes place November 8th to 9th, 2017, Online; Live and On Demand. It is the largest Sales Industry Event in the World and will be attended by over 10,000 Sales Professionals. It’s the one sales event you can’t afford to miss!

DIGIMARCON WORLD 2017 – Digital Marketing Conference
November 14, 2017, Online

DIGIMARCON WORLD 2017 Digital Marketing Conference takes place November 14th to 16th, 2017. Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, DIGIMARCON WORLD 2017’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.

More Events More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends and SmallBizTechnology.

Webinar image via Shutterstock

This article, "Fill Your Sales Pipeline with Help from an Upcoming Webinar" was first published on Small Business Trends

10 Tips for Making Your Small Business Stand Out on Social Media

Small Business Trends - Sat, 2017-04-22 12:00

Chances are, you use some type of social media or content strategy to market your small business. But since so many other businesses use those same platforms, you have to constantly find new ways to make your business stand out. For ideas and tips on using social media and content marketing for your small business, check out these tips from members of our small business community.

Prepare and Execute a Social Media Crisis Management Plan

If you’ve been in business for more than a day, you’ve likely experienced a crisis or two. And when that happens, it’s important to have a plan — including one for dealing with the situation on social media. Rick Verbanas elaborates in this Your Guerrilla Marketer post.

Create Buyer Personas With Social Media Data

Social media can also be a great tool for gathering data about your potential customers and creating buyer personas. In this post on the Digital Information World blog, Ritesh Patil details how you can do this. And BizSugar members shares their thoughts here.

Track the Impact of Your Content Marketing with These Metrics

When it comes to content marketing efforts like blogging and social media, it’s important to have some kind of system for measuring results. To measure how those efforts impact your brand awareness, check out the metrics listed in this Content Marketing Institute post by Sujan Patel.

Learn How to Integrate User-Generated Content on Social Media

Social media is a great tool for interacting with your customers. And that includes sharing some of their content on your own channels. This Social Annex post by Prasad Dhamdhere features some tips and explanations about including user-generated content on social media.

Add These Topics to Your Blog

Blog content can be extremely popular on social media and elsewhere. To add some interesting topics to your blog mix, check out this post by Gary Shouldis of 3Bug Media. Then see what BizSugar members have to say about the post here.

Squeeze More Profits From Your Facebook Ads

Advertising can be another way to get more out of your social media efforts. But if you’re going to spend the money on Facebook ads, you want to make sure you’re getting as much benefit as possible. In this Kissmetrics post, Brad Smith shares some strategies for squeezing more profits from your Facebook ads.

Make Your Marketing Adapt With the Times

Marketing channels and strategies are constantly evolving. So your business needs to keep up if you want to continue getting the best results. Chad Stewart discusses the importance of adapting your marketing efforts with the times in this Biz Epic post.

Use Hootsuite to Manage Twitter Chats

If you’ve ever taken part in a Twitter chat, you know how important it is to have a good tool for managing tweets and responses. Hootsuite can be a great option, as Mike Allton of The Social Media Hat points out in this post. You can also see input on the post from the BizSugar community here.

Use These SEO Essentials for Long-Form Blog Posts

If you’re going to blog for your business, you should probably have some kind of SEO strategy. When it comes to long-form posts in particular, there are a few SEO essentials that can help out with every post. Neil Patel lists some of them in this post.

Create Better Live Broadcasts

Livestreaming on platforms like Facebook, Periscope and Instagram is becoming an increasingly popular strategy for businesses. To learn more about creating better live broadcasts, take a look at this Prepare 1 blog post by Blair Evan Ball.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Social Media image via Shutterstock

This article, "10 Tips for Making Your Small Business Stand Out on Social Media" was first published on Small Business Trends

Have You Seen the New Home Page for Google Analytics?

Small Business Trends - Sat, 2017-04-22 09:30

Google (NASDAQ:GOOGL) has a new home landing page for its popular analytics service. The page features clear data sets and simplified language, generally making it easier for anyone to navigate and understand.

“We’re introducing additional enhancements designed to help you make better data-driven decisions based on a deeper understanding of your users,” Google Analytics product manager Ajay Nainani wrote in an official post on the Google Analytics Solutions blog.

New Home Page for Google Analytics

You will be able to see the new page when you log in. The page shows curated sets of data with reports on devices used to visit your website, user location, traffic sources and real-time data among others.

The new report interface will replace the Audience Overview report, which focuses on metrics such as pages per visit, page views, sessions, unique users and so on. However, you will be glad to note that the report won’t completely disappear as you will still be able to access it by clicking the Audience tab in the analytics menu.

Besides the new home page, you should also expect to see all of the latest Google Analytics enhancements on the new “Discover” Page. This new section will include offers, products and other features you might find useful as you engage with your Google Analytics account. They could include helpful tools like Custom Alerts, products like Google Optimize, tools like the Google Analytics mobile app or useful educational materials from the Analytics Academy.

Google has in the recent past been trying to make the service more user friendly. Last year the company launched a fully redesigned mobile app for better insights on the go and later followed it up with automated insights in the mobile app. Google also most recently simplified the service’s web UI.

Google says new features will begin rolling out over the next few weeks.

Image: Google

This article, "Have You Seen the New Home Page for Google Analytics?" was first published on Small Business Trends

Waymo urges judge to bar Uber engineer from robocar project

AutoNews - Sat, 2017-04-22 08:20
Waymo says it uncovered new evidence that Uber copied its driverless vehicle secrets and wants a judge to take further action against its rival's autonomous car program.
Categories: Latest News

How to Become The Outstanding Middle Manager

Small Business Trends - Sat, 2017-04-22 07:00

The topic of sustainable middle management is something that doesn’t get a lot of press, but it should. That’s the sentiment expressed by the authors of The Outstanding Middle Manager: How to be a Healthy, Happy, High-performing Mid-level Manager. In the book, authors Gordon Tinline and Professor Sir Cary Cooper challenge the stressful environment and negative stereotypes of middle management. It is their hope that middle managers can see their careers, not as an ill-fated choice but the foundation of whole-person awesomeness.

What is The Outstanding Middle Manager About?

The core issue in The Outstanding Middle Manager is how to avoid the seemingly inherent pressure that comes with the role. As the book points out, middle managers play a dual role in business (leading and managing). Their role provides a critical link between upper management and the rest of the company. Their decisions often involve reconciling conflicting values (cost-saving vs innovation, for example) and priorities in their quest to keep their businesses competitive.

You would think a business role like that would get more attention from the press. Unfortunately, it doesn’t. In fact, the role of the middle manager is often stereotyped, overworked, and underappreciated. Middle managers are portrayed as bureaucratic killjoys who stifle innovation with red tape and budgets. This triple curse of negative career perception, long hours and lack of recognition takes its toll on mid-level managers, essentially squeezing them into a place of frustration and declining health.

The Outstanding Middle Manager wants to help middle managers break out of this “squeeze” one person at a time. Focusing on a “whole person = productive middle manager” philosophy, the book pinpoints and offers advice on the largest areas of discomfort for middle managers (career development, communication problems or workload management). To succeed, middle managers must balance two opposing pressures: demand and support. If they have too much demand and too little support, their performance will suffer. If they have too much support and too little demand, they will be underutilized.

The way to balance demand and support is with proactive control. Middle managers should build relationships within their company at all levels, particularly their own, for social support. They should actively identify and refine their strengths to own their careers.

Tapping into that control is what turns an ordinary middle manager into an extraordinary one.

Authors Tinline and Cooper bring considerable experience to their book. Tinline is a chartered occupational psychologist and management consultant who has worked with companies like BBC, Shell and Rolls-Royce.

Cooper is an organizational psychology professor and co-founder of Robertson Cooper, an employee well-being and business culture transformation agency. Cooper is also the president of the British Academy of Management and Relate, a UK charity that provides emotional and mental health support.

What Was Best About The Outstanding Middle Manager?

There are two important aspects to note with The Outstanding Middle Manager. The first is the intended audience. A casual glance through Amazon search results will show that middle management is not an area that gets a lot of attention. Attempting to close this gap is definitely something that is needed.

The unique concepts in the book are the other noteworthy feature. The Outstanding Middle Manager introduces several concepts that are new but may prove helpful to readers. Some of these concepts include career anchors, a value chimera, and the distinction between hindrance and challenge pressures.

What Could Have Been Done Differently?

The Outstanding Middle Manager provides an excellent overview of the “trouble spots” that can negatively impact a middle manager. But one area where this broad overview could be enhanced is with specific examples of middle managers who have used (or should have used) the recommendations in the book. This would have given readers a chance to better connect and relate to the recommendations from their personal experience.

Why Read The Outstanding Middle Manager?

The Outstanding Middle Manager is a book that is recommended for current middle managers (of course), but the book can also provide benefit to executive leaders and potential future middle managers. For the current middle manager, the book identifies “red flags” that can signal potentially career-destroying problems ahead. If you, as a middle manager, are starting to feel “the squeeze” of work pressure, this book might prove helpful. For upper-level management, The Outstanding Middle Manager presents a window into the stressful reality of middle management. For prospective middle managers, the book provides a quick preview of what obstacles a middle manager might face.

This article, "How to Become The Outstanding Middle Manager" was first published on Small Business Trends

20-year-old McDonald's sauce packet sells for nearly $15K

Topix - Sat, 2017-04-22 06:51

So much for the dollar menu. A McDonald's fan with deep pockets has reportedly bagged a discontinued McNuggets dipping sauce for $14,700 on eBay.

Categories: Today's Food News

‘Above the Crowd!’ Award Goes to Angie Palazzolo of RE/MAX Destiny,...

PR Web - Sat, 2017-04-22 03:30

The leaders of two exceptionally successful RE/MAX franchises in the Chicago area recently were honored by RE/MAX Northern Illinois with its 2016 “Above the Crowd!” Award. The winners were Chad and...

(PRWeb April 22, 2017)

Read the full story at http://www.prweb.com/releases/2017/04/prweb14265880.htm

Best in Class Education Announces Expanded Nationwide Relationship...

PR Web - Sat, 2017-04-22 03:30

After finding regional success with the help of FranNet consultants, Best in Class is aiming to continue rapid nationwide expansion

(PRWeb April 22, 2017)

Read the full story at http://www.prweb.com/releases/2017/04/prweb14261940.htm

Lyft Brands Group and California Lake Capital to Re-Launch and...

PR Web - Sat, 2017-04-22 03:30

Lyft Brands Group LLC and California Lake Capital, Inc. today announced that they have inked a deal to globally relaunch and revitalize the iconic Chip & Pepper® apparel brand.

(PRWeb April 21, 2017)

Read the full story at http://www.prweb.com/releases/2017/4/prweb14264131.htm

Pieology Pizzeria Expands To Phoenix, Arizona

PR Web - Sat, 2017-04-22 03:30

Award-Winning Franchise Brings Hand-Crafted Pizzas to Phoenix Residents

(PRWeb April 21, 2017)

Read the full story at http://www.prweb.com/releases/2017/04/prweb14265489.htm

Pieology Pizzeria Expands To Siloam Springs, Arkansas

PR Web - Sat, 2017-04-22 03:30

Award-Winning Franchise Brings Hand-Crafted Pizzas to Siloam Springs Residents

(PRWeb April 21, 2017)

Read the full story at http://www.prweb.com/releases/2017/04/prweb14265526.htm

BrightStar Care Salt Lake City Expands Leadership Team

PR Web - Sat, 2017-04-22 03:30

BrightStar Care Salt Lake City announces new Director of Business Development...

(PRWeb April 21, 2017)

Read the full story at http://www.prweb.com/releases/BrightStarCare/SaltLakeCity/prweb14265552.htm

TGA Premier Sports Launches Multiple Sport Franchise Business

PR Web - Sat, 2017-04-22 03:30

Leading youth sports franchise offers six new sports programs under one platform

(PRWeb April 21, 2017)

Read the full story at http://www.prweb.com/releases/2017/04/prweb14262981.htm

Filta Sponsors Earth Day Event with Bama Dining at the University of...

PR Web - Sat, 2017-04-22 03:30

Saturday, April 22, 2017, is the 47th annual Earth Day. The company well-known for environmental kitchen solutions, Filta, has continued its dedication to green practices, which has helped reduce...

(PRWeb April 21, 2017)

Read the full story at http://www.prweb.com/releases/2017/04/prweb14263273.htm