- Front Page
- Biz Tools
The Franchise Owner's most trusted news source
Google (NASDAQ:GOOGL) is the epitome of resources for just about anyone — from business owners, to students, to consumers, to simple Internet surfers; Google pretty much runs the show. Heck, it even has its own verb in the dictionary. If you need something, you “Google” it.
When a business has managed to land itself as an actual verb with Webster, you need to take it seriously — specifically, you need to use everything it has to offer to your advantage. Let’s face it, most people searching for a result on Google do not go much beyond the first results page. If you are selling “Juice in San Diego”, how do you appear in the top results?
Recently, Google launched a program called “Get Your Business Online” (GYBO). It is offering business all the perks they need to stay competitive. These include custom websites, step-by-step tutorials to using Google My Business, diagnostic tools and training tools and workshops that help business begin to develop a strong Google presence. In addition, the internet giant paired up with 30,000 cities and local organizations to help SMBs grow their Google presences. So how can take advantage of what Google is offering your SMB? The first step is learning what Google has to offer.
Here’s a breakdown of the tools that Google offers to help you grow your business.Google Plus Page
Google Plus business pages are integrated with the other Google for Business services. Integrations with marketing campaigns and customer reviews. You can use your page to keep your customers in the loop.
Any opportunity that you have to outrank your competition you should take, and establish a Google presence with a Google+ page.Google Search and Map
There’s no better way to get your business on the map than by literally adding it to the map. Registering with Google Plus Business will help customers find where you are located. Directions, business hours, and contact information is crucial to the success of your SMB.Start Here to Get Your Business Online
You should start by claiming your Google Business page. In order to help searchers locate and discover your business, add your business information to Google Maps, Search, and other Google properties by creating a Google My Business listing.
Use Google Plus to optimize your page. Google Plus pages allow your business to maintain an identity on Google. One of the most efficient methods to advertise positive reviews that will benefit your business on Google searches is through a mobile app.
A mobile app can help you oust your competition by eliminating a need for a search. Customers that download your app LOVE your business. The app allows you to ask for reviews of these loyal customers.Step 1: Go to Google My Business
If you are an established business in your community, chances are that your business already exists in the Google My Business directory. Now is the time to take control and claim your business. This will allow the addition of new locations, it will allow you to survey customers, and it will allow you to offer special advertisements to entice more consumer traffic. Start controlling your business by going to Google My Business.Step 2: Find Your Business
Once on Google my Business, click on the “Start Now” button, and search for your business. Everyone enjoys Googling their own name, so enter your business name and address into the search box. This shows you what potential and current customers see when looking for your business or a similar business. This is the beginning of having customers look and find your business rather than stumbling across it on the internet.Step 3: Select or Add Your Business
Look for your business name in the Google Business Directory. If you cannot find your business, you must enter your business name.
Select “Let me enter the full business details” and provide the necessary information. It is important to note here that you should carefully consider how you want your business to be identified across the web. Determine how you want your business’s Name-Address-Phone Number (NAP) to appear across the web (i.e. Will you spell out S-t-r-e-e-t or use St.?) The address you use here should be your default address across the web for consistency.
Specific and accurate information about your business on Google will assure that your business is correctly classified and displayed. Customers will never doubt which business they are inquiring about online.Step 4: Select Your Category
Selecting a category that best describes your business will bring customers looking for your specific skill, service, or product. Providing “Juice in San Diego” could refer to an organic fruit or vegetable variety, or the type that provides electricity.
You can find the category near the bottom of the form. You will be asked to choose a variety that accurately describes your business.
Category selection is essentially the way Google will classify your business and the type of search query displayed for your business.
Google has preset Categories or keywords for each industry. Start typing your keyword into Google to see if Google produces a match, then select the best one. You will get a chance to add up to 5 more categories later on in the process.Step 5: Verify Your Business
Google will want to verify and confirm the place of your business. This can be done in two ways. First, Google will send you a postcard with a verification PIN. This method usually requires a 1-2 week wait. If this is your only option, remind anyone who handles your mail to pay attention for this postcard. When you receive it, verify the PIN as soon as possible because you only have 30 days to verify the PIN. It can take as many as 3 attempts to verify a business account through the mail.
The second method you may be given as an option is to receive the PIN via text message or automated phone call. Choose this method if it is offered because it is much faster.Step 6: Set Up a Connected Google Plus Page
The more opportunities for your business to be noticed and recognized, the more chances you will have for business opportunities.
In order to create these opportunities, you can start by linking your business Google Plus profile with other Google products like Maps and Google Plus local.
To achieve an effective and efficient social media marketing tool that benefits your bottom line, maintaining an up-to-date, active, and consistent page is necessary. A business that connects their Goggle Plus profiles page with your Google Plus Local page allows Google to eliminate competitors’ ads when a customer is specifically looking at your page. Adding reviews, photos, and information will all show up on all Google Plus products when your business is connected.Step 7: Ask for Google Reviews
Word of mouth and customer reviews go a long way when growing your business. If you’ve created a mobile app for your small business you can ask for reviews through push notifications. Everyone who has downloaded your app most likely prefers and returns to your business. Directly asking for reviews through your mobile app avoids most negative reviews.
Negative reviews do happen even to the best businesses. It is important to deal with negative reviews directly and quickly.
You are ready for business!
Once you have established your business using Google Plus and all its products, you will be outperforming the competition is no time!
Before you know it, new customers will be using your service or product. It’s that easy!
It’s easy to overlook your organic click-through rates on Google. After all, you’ve probably been lulled into believing over most of your marketing life that they’re not as important as other SEO metrics, such as inbound links.
However, there are a lot of really great reasons you should work on improving your organic CTRs, not the least of which is its impact on your rankings. In fact, we’ve found evidence that if you want to move up a spot in the rankings, improving your organic CTR by 3% will do it.
But even if you don’t believe that organic CTR can affect your SEO rankings, it’s a really good idea to work on increasing your click-through rate. A high organic CTR in Google or any search engine means you get more traffic from the same ranking (isn’t that the point of rankings in the first place?). What’s more, higher CTR pages tend to have higher conversion rates, too. Increasing your CTR by 2x will increase your conversion rate by 50 percent.
In this way, organic CTR is actually a super important building block — a foundational must-have for more successful SEO overall. There’s a ton of evidence out there that points to CTR’s importance, some of it even coming from the almighty Google itself.
It’s not something you can sit back and ignore.
But how can you make real, measurable and lasting improvements in your organic CTRs for SEO?Tips for Improving Your Organic Click Through Rate
In my pursuit to answer this question, I joined forces with the exceptionally talented Brian Dean from Backlinko. Together, we’ve developed an awesome new collection of the eleven most effective ways to boost your organic CTR and compiled them into an easy-to-follow infographic.
If you’re like most marketers I know, you don’t have time to dink around with optimizations we already know don’t work.
For example, Microsoft has proven that descriptive URLs perform better than generic ones — 25 percent better, as a matter of fact. Are you seriously already losing 25 percent of clicks just because your team got lazy with URLs? There’s an easy win if you can turn that around.
Another stupid simple trick is to get rid of your keyword-heavy titles. They’re super boring and don’t inspire anyone to click. I mean, look at these — so blah.
You need to get creative with your titles. Speaking of titles, there are all kinds of recommendations out there about them, too:
“Make them long and descriptive!”
“Keep them short and punchy!”
“Try these 94 different ways to make a title!”
Ain’t nobody got time for that. If you want to give your page an instant CTR kickstart, use this PROVEN title format:
The Format – The Emotional Hook – The Content Type – Your Subject
You can see exactly what this looks like, plus all 11 epic tips illustrated, in the infographic below. Keep it handy! You’re going to use this guide for reference as you continually optimize your pages over the coming months with higher organic CTRs in mind:
Republished by permission. Original here.
This article, "Here’s How You Can Up Your Click Through Rate (INFOGRAPHIC)" was first published on Small Business Trends
A NEW Kentucky Fried Chicken restaurant is on the cards for Worcester but police fear it will attract boy racers. Planners are seeking approval to build Worcester's second KFC, at the Nunnery Park development, on land to the east of Nunnery Way.
Action Acquisition Expands Boardwalk to Oklahoma City and Western Oklahoma
(PRWeb October 06, 2016)
Read the full story at http://www.prweb.com/releases/2016/10/prweb13739325.htm
Technology franchise to add 23 offices with Area Development Agreements
(PRWeb October 06, 2016)
Read the full story at http://www.prweb.com/releases/2016/10/prweb13745755.htm
Ken Koch worked in telecom and sales management for 17 years before opening his Minuteman Press franchise in Centennial, Colorado; he is now celebrating 14 years in business. Visit Minuteman Press...
(PRWeb October 06, 2016)
Read the full story at http://www.prweb.com/releases/minuteman-press-franchise/ken-koch-denver/prweb13742933.htm
Founder & President Scott Gittrich Calls Out Domino’s, Pizza Hut and Papa John’s to Debate on the State of Pizza
(PRWeb October 06, 2016)
Read the full story at http://www.prweb.com/releases/topperspizza/franchise/prweb13744565.htm
Caring Transitions, America’s largest resource for managing senior relocations, downsizing and liquidating estates, can now work with families in Naples, Sanibel, Fort Myers Beach, Bonita Springs,...
(PRWeb October 06, 2016)
Read the full story at http://www.prweb.com/releases/2016/10/prweb13744579.htm
Performance Brokerage Services, a Harley-Davidson and new car dealership broker, announces the sale of Guidera’s Harley-Davidson dealership in Yuba City, California from Joseph Guidera to Rami Yanni,...
(PRWeb October 06, 2016)
Read the full story at http://www.prweb.com/releases/Performance-Brokerage/Guideras-Yuba-City/prweb13741713.htm
Taco Bell launched its breakfast menu in 2014, it promoted the new offering with a series of ads poking fun at McDonald's Now the chain appears to be considering taking another page out of its rival's book by considering making its morning menu available all day. That would put items like the Breakfast Crunchwrap and the Grilled Breakfast Burrito on the chain's menu alongside its traditional lineup of tacos, burritos, and various Mexican-like products.