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Find Out What Trends Can Make Your Business More Profitable This Year

Small Business Trends - Sat, 2018-01-13 14:30


What are the major trends that are likely to impact your small business in 2018?

If you already knew the answer to this question, you’d be well on your way to a profitable year. But if you don’t have a crystal ball to see into the future, you might need to listen to insights from experts.

One opportunity to do just that comes in the form of a webinar scheduled for January 24. 5 Trends that Will Drive Your Profitability and Growth in 2018 is the webinar that will feature information about the top five trends that could impact your small business this year so that you can better leverage that information to grow your business.

If you’re interested in attending, you can learn more and find out how to register in the Featured Events section. Then check out even more upcoming events to consider for your small business in the list below.

To see a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar.

WEBINAR: 5 Trends that Will Drive Your Profitability and Growth in 2018
January 24, 2018, Online

Customer habits and perceptions are rapidly evolving as new technologies such as artificial intelligence and the Internet of Things go mainstream. New opportunities are opening up – but at the same time businesses of all sizes are under intense pressure to meet changing customer expectations. In this webinar on Wednesday, January 24, 2018 at 2:00 pm ET, you will learn five key trends that will drive profitability and growth in 2018, if businesses quickly leverage them and adapt to them, including: The Automation Revolution, Rise of Amazon, Expectations, The Instant Customer Service Trend, The DIY Dichotomy, Always-On Operations. Get ahead of the curve and lead in your marketplace, by understanding how to use these trends for growth and profit. Register today!

LEAP HR: Retail Conference, Nashville 2018
February 27, 2018, Nashville, Tenn.

LEAP HR: Retail 2018 will once again dig deeper into the innovative people leaps helping digital-native and established retailers succeed in a rapidly transforming industry. With new speakers, fresh case studies, and a pre-conference ‘Boot Camp’ day dedicated to what the next-generation retail workforce really looks like, LEAP HR Retail 2018 remains the unique opportunity for senior people leaders in this industry to really challenge and get creative around how we do HR in retail.

More Events More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends and SmallBizTechnology.

Photo via Shutterstock

This article, "Find Out What Trends Can Make Your Business More Profitable This Year" was first published on Small Business Trends

Doctor Says Trump Is in 'Excellent Health' After Physical

Topix - Sat, 2018-01-13 13:29

In a statement released Friday, Dr. Ronny Jackson said that the physical exam went "exceptionally well" and that President Trump is in "excellent health:" "The President's physical exam today at Walter Reed National Military Medical Center went exceptionally well. The President is in excellent health and I look forward to briefing some of the details on Tuesday."

Categories: Today's Food News

10 Marketing Tips and Tricks to Bring Your Business Up to Speed

Small Business Trends - Sat, 2018-01-13 13:00

Marketing in 2018 is likely to look a bit different than it did in 2017. So if you want your strategy to be effective going forward, you have to make adjustments and keep up with all the latest trends. Here are some thoughts and tips from members of the online small business community to help you do just that.

Consider the Best Strategies for Instagram Growth

If you’re looking to use Instagram as a marketing platform for your business, you need a strategy. There are plenty of different ways you can go about growing your Instagram presence. And Lilach Bullock discusses some of them in a recent post on the DIY Marketers blog.

Evaluate the Authenticity of Marketing Services

Once your company has grown enough that you can’t handle everything yourself, you might consider hiring a marketing service. But how do you know which services are authentic and which ones aren’t? Jeremy Webb of technologi.st offers some insights.

Grow Your Low Traffic Blog

You don’t need to start out with tons of blog traffic in order to use a blog to grow your business. In a recent Web Hosting Secrets Revealed post, Gina Badalaty shares an interview with tips for low traffic bloggers. And BizSugar members also comment on the post.

Don’t Put Everything Off Until Tomorrow

Procrastination can be a major problem for small business owners. If it’s something that you struggle with, check out the discussion in a recent Crowdspring post by Arielle Kimbarovsky, who shares six reasons why tomorrow can be your business’s worst enemy.

Learn How to Handle Social Media PR Disasters

Even though social media can be a great marketing asset, it can sometimes lead to PR problems for businesses too. When that happens, you need to know how to mitigate the damage. Ben Steele shares some tips in a recent Social Media HQ post.

Promote Your Brand More Creatively

If you want your brand to stand out from the competition, you have to get creative. In some cases, you can learn from larger brands that have unique marketing strategies. Susan Solovic offers an example that small businesses and marketers can learn from in a recent blog post.

Plan for These Google Changes and SEO Trends

SEO continues to evolve as Google makes adjustments to its algorithm. To stay ahead of the curve, you can see some predictions and insights in a recent Search Engine Land post by Pratik Dholakiya.

Avoid These Questionable SEO Techniques

In addition, there are some techniques that you would do well to just stay away from. Anil Agarwal of Bloggers Passion details some of those techniques in this post. You can also see commentary from the BizSugar community here.

Learn How to Set Up Facebook Groups for Pages

Facebook groups can be a great way for you to grow a community around your business. And chances are, you already have a Facebook page that you can use to get a jumpstart on growing that online community. In a recent Social Media Examiner post, Kristi Hines details the process for setting up a Facebook group for your page.

Use These Simple Hacks to Grow Your Digital Marketing Presence

Marketing your business online can seem overwhelming since there are so many options. But there are a few basics that you shouldn’t overlook. A recent SMB CEO post by Ivan Widjaya includes some simple hacks you can use to get started growing your digital presence.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Photo via Shutterstock

This article, "10 Marketing Tips and Tricks to Bring Your Business Up to Speed" was first published on Small Business Trends

How to Prevent Influence Marketers from Going Rogue with Your Brand Name

Small Business Trends - Sat, 2018-01-13 10:30

A few recent examples of online influencers hurting the brands they work with have small businesses wary of influencer marketing. PewDiePie and Logan Paul are just a few of the big name influencers who have stirred up controversy in recent months that the brands they work with didn’t count on.

But these situations don’t mean that influencer marketing is too risky for small businesses. You just need to be prepared. And there’s a new resource that can help you do just that.

Brand-Safe Influencer Marketing Guide

Influicity, an influencer marketing analytics and campaign management service, has just released a brand-safe influencer marketing guide to help brands manage influencer campaigns even when they go rogue.

Jon Davids, founder and CEO of Influicity, told Small Business Trends, “The last year was an awakening for marketers on the importance of brand-safety in the new media context. It’s not enough to send a product over to a creator and hope for the best. Brands need to develop and follow a diligence process to protect their IP wherever it goes.”

The guide is aimed at helping brands manage their influencer campaigns in a way that will allow them to more easily avoid or at least navigate these types of controversies without having their brand names dragged through the mud. Here are just a few of the tips covered in the guide.

Perform Exhaustive Research on Influencers

You can get a pretty good idea about an influencer and the types of content they’re likely to post by simply researching them beforehand. During that process, you might see some warning signs that would suggest an influencer could do some damage to your brand in the future. For example, if your brand is one that you want far away from controversial political subjects, then it’s probably not a great idea to partner with a comedian who constantly posts jokes related to those topics online.

Create Very Clear Contracts

It’s also a good idea to be very clear with any influencers you work with right from the outset. Create a clear contract that outlines what you expect from them and if there are any types of posts or activities you expect them to avoid while representing your brand. You can also use this opportunity to find out what the influencers expect from the relationship as well.

Monitor Influencer Activity Constantly

When you’re working with an influencer, you need to keep a constant eye on their content. This doesn’t just help you monitor results for your own campaigns, but it also gives you an opportunity to spot any potential issues early on so that you can address them in a timely manner.

Have Back-up Plans and Crisis Management Plans

No matter how much you prepare beforehand, you might still find your brand in crisis mode if one of your influencers goes rogue. So have a plan in place, including making sure some of your team members are on call at any time and that there are defined roles, to make sure you have a process for addressing issues in a timely and satisfactory manner.

Hire Specialists Who Can Manage These Issues for You

Finally, if this all sounds a little overwhelming for you, there are businesses and professionals out there specializing in influencer marketing that can help you develop a plan and carry out all of these essential steps so that your influencer campaigns actually help your brand rather than hurt it.

Photo via Shutterstock

This article, "How to Prevent Influence Marketers from Going Rogue with Your Brand Name" was first published on Small Business Trends

Fast-food bandits hit Mesquite in latest robbery at Whataburger, Jack in the Box stores

Topix - Sat, 2018-01-13 08:53

Mesquite police say a pair of gunmen struck a Whataburger this week, the latest in a series of early-morning robberies at North Texas fast-food restaurants. The pair walked into the Whataburger in the 2900 block of North Galloway Avenue, near Town East Boulevard, just before 4 a.m. Tuesday.

Categories: Today's Food News

GovCon Incubator Wants to Connect Small Businesses with More Federal Contracts

Small Business Trends - Sat, 2018-01-13 08:00

Small businesses looking to gain more government contracts could benefit from a new specialized incubator. The GovCon Incubator is a multi-layered program that provides curriculum to address every aspect of the federal government contracting process.

The Purpose Behind the GovCon Incubator

OST Global Solutions is the company behind the new GovCon incubator. OST CEO Olessia Smotrova said in an email to Small Business Trends, “We built our incubator for passionate small business owners who are searching for a smart way to build a government contracting company, and we are ready to give them the recipe and support to succeed. Our goal is to grow small businesses into a more capable government contractor force that will make a difference on projects that are vital to our nation.”

In addition to the educational aspect, the incubator also provides mentoring from in-house consultants who have collectively won more than $22 million in funded government contracts. So you can learn directly from those who have been through it already.

Federal government contracts can certainly provide a major boon to small businesses. The federal government is a potential customer with a lot of resources and money to spend. And spending on those contracts may actually increase this year, according to some early reports.

Additionally, the federal government has a goal of awarding 23 percent of prime contracts to small businesses. And there are also some set-asides for specific types of small businesses, like women and minority owned companies. The government doesn’t always meet these goals. And part of it is likely due to some small businesses being unprepared for the demands of government contracting.

So even though securing government contracts might seem like a lofty goal, it’s an attainable one as long as you have the knowledge and resources to put a plan in place.

If you’re interested in competing for those coveted contracts, any resources you can get your hands on to actually learn about the process can give you a leg up on the competition.

Image: OST Global Solutions

This article, "GovCon Incubator Wants to Connect Small Businesses with More Federal Contracts" was first published on Small Business Trends

CPAP Store USA Opens 5 New Retail Stores Across the Country and 45...

PR Web - Sat, 2018-01-13 04:30

CPAP Store USA opens additional one of it's kind award-winning sleep apnea medical supply franchise business across the country offering the latest innovative sleep aid supplies including CPAP and...

(PRWeb January 13, 2018)

Read the full story at http://www.prweb.com/releases/2018/01/prweb15088310.htm

'Exit through the gift shop': McDonald's B.C. radio ad...

Topix - Sat, 2018-01-13 04:23

This file photo show's a McDonald's Canada location on Monday August 29, 2016 in Belleville, Ont.Tim Miller / The Intelligencer/Postmedia Network McDonald's has apologized and pulled a national radio ad that encouraged people to buy its fast food offerings rather than visit a museum after facing criticism. Company spokesman Adam Grachnik said the 15-second ad, which played-down how interesting a dinosaur museum could be, was meant as a humorous promotion and in no way meant to offend.

Categories: Today's Food News

How Renault's budget brand Dacia keeps down costs

AutoNews - Sat, 2018-01-13 01:01
Dacia has been a big success for Renault since the automaker bought the Communist-era, Romanian brand in 1999. Dacia's secret is offering no-frills cars with unnecessary technology left out.
Categories: Latest News

Avis tries out app to operate keyless cars

AutoNews - Sat, 2018-01-13 01:01
Avis will experiment with a fleet of 5,000 keyless cars this year in Kansas City, Mo., to see if key fobs can be rendered obsolete.
Categories: Latest News

Key products coming in 2018 from Mercedes-Benz, BMW, Lexus

AutoNews - Sat, 2018-01-13 01:01
Mercedes-Benz has spent two consecutive years atop the U.S. luxury market, but BMW and Lexus are looking for growth from new products on the way. 2018 could be a year of gains for luxury vehicles, even with overall sales on the decline.
Categories: Latest News

The trendy fast food chain is opening its second Inland Empire location on Jan. 18.

Topix - Sat, 2018-01-13 00:21

Chicken fingers are on the menu, three, four and six piece meals with crinkle-cut fries, Cane's sauce, texas toast, coleslaw and a drink at Raising Cane's Chicken Fingers Sunday in Riverside, CA. October 29, 2017.

Categories: Today's Food News

What restaurants can expect after the 7-Eleven ICE raids

Nation's Restaurant News - Sat, 2018-01-13 00:14
Experts stress compliance and preparation

Working Lunch: An update on tip credit

Nation's Restaurant News - Fri, 2018-01-12 23:58
And why more raids are coming

Chipotle top execs promised retention bonuses

Nation's Restaurant News - Fri, 2018-01-12 23:39
Jack Hartung and Mark Crumpacker to be paid extra if they stay until new CEO is in place for a year

Sustainability brand Slapfish signs Florida franchisees

Nation's Restaurant News - Fri, 2018-01-12 23:24
Expansion plans also include the Mid-Atlantic

Watch Tommy Torres Give Away Concert Tickets Through a Fast Food Drive-Through

Topix - Fri, 2018-01-12 22:12

Tommy Torres knows how to surprise his fans. The singer/songwriter spent a day giving away tickets for his concert in a KFC drive-through in Puerto Rico, and fans didn't know about it.

Categories: Today's Food News

40 restaurants touting healthful fare

Nation's Restaurant News - Fri, 2018-01-12 21:08
Customers are thinking light

Jason’s Deli warns of data breach

Nation's Restaurant News - Fri, 2018-01-12 18:58
Chain says 2 million payment cards may be affected

Korean fast food chain opens its first U.S. location in Concord

Topix - Fri, 2018-01-12 17:45

A popular South Korean fast food chain dubbed the "McDonald's of Korea" set its sights on Concord as the location of its first American restaurant. Mom's Touch , as it's called, serves traditional American and Korean fare, like bulgogi burgers, chicken breast sandwiches, teriyaki steamed rice and fried wings.

Categories: Today's Food News