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20% of All Searches are Made with Voice (INFOGRAPHIC)

Small Business Trends - Mon, 2018-02-19 14:40

A new and very interactive infographic by Adzooma takes a look at how online advertising will be trending in 2018. And one of the data points is the growth of voice search, which now makes up 20 percent of inquiries on Google’s mobile app and Android devices.

Online Advertising Trends

In addition to the upcoming trends in 2018, the infographic also provides tips to stay abreast of changing technologies, new SEO requirements, and the way we communicate digitally. Adzooma also looks at audience targeting, Google, PPC, images and videos along with voice search.

The reason your small business needs to keep up with the information in this infographic is that online and mobile advertising is taking over traditional advertising around the world. And if you don’t know where your customers are, buying ads in a medium they don’t use will yield a low return on your investment.

The data for the infographic comes from Adzooma, which specializes in Small business online advertising, and from Search Engine Land, Google, and other sources.

Integrating Voice Technology into Your Small Business

Voice search is growing, and according to the data below, it will account for 50 percent of all searches by 2020. So making your website, ads and other digital assets voice friendly is key to ensuring you won’t be left out now and in the near future.

Another benefit of using voice technology is it conveys a more clear intent of what users are searching for. This gives marketers, SEO specialists and your small business a much better way to make your ads and marketing campaigns easier to find.

Location-based optimization or GPS-based SEO is growing along with video ads. And mobile will continue to be the key technology driving online advertising, which now stands at 43 percent of all digital ad spend.

According to Adzooma, the glue holding it all together is still Google. Not only does it deliver around $2 for every cent spent on Google Adwords, but it now has 32.4 percent of mobile spend advertising too.

You can take a look at the interactive infographic below to find out more about audience targeting, PPC and more.


Photo via ShutterstockOther images: Adzooma

This article, "20% of All Searches are Made with Voice (INFOGRAPHIC)" was first published on Small Business Trends

Chicken shortage shuts down 900 KFCs across Britain

Topix - Mon, 2018-02-19 12:50

A closed sign is seen outside a KFC restaurant near Ashford, England, Monday. Fast-food chain KFC has been forced to close most of its 900 outlets in Britain and Ireland because of a shortage of chicken The company is blaming "teething problems" with its new delivery partner, DHL.

Categories: Today's Food News

14 of the craziest knockoff fast-food chains from around the world

Topix - Mon, 2018-02-19 12:50

They often have funny names, like "McDoner" and "Burger Friends," and their m enus are often similar to the stores they're copying. Sometimes the stores open because the countries don't allow franchises of the traditional chain.

Categories: Today's Food News

KFC chicken shortage: More than 700 restaurants STILL closed

Topix - Mon, 2018-02-19 12:50

More than 700 KFC restaurants across the UK ares still shut after the fast food giant ran out of chicken. The US chain finally broke its silence 24 hours later, admitting there were "teething problems" with a new delivery company supplying them with chicken.

Categories: Today's Food News

7 shortcuts to higher profits via menu board optimization - Mon, 2018-02-19 11:54
Effective menu board design follows a structured, analytical approach that is much more than a graphic exercise.

Planning For A Good Year

Hotel Interactive - Mon, 2018-02-19 11:13
Recent Survey Reveals That More Meeting Business Is On The Books For ‘18

Noon Mediterranean Grill is Accelerating Growth by Standardizing Operating Procedures with PlayerLync's Modern, Mobile Learning Software - Mon, 2018-02-19 10:54

Assertive plans call for opening 200 Noon Mediterranean Grill restaurants by 2020, so they have executed a strategy to move business operations to a modern paperless environment that provides performance support and mobile learning.

Radisson Shows Growth In Latin America With A New Hotel Opening In Curicó, Chile

Hotel Interactive - Mon, 2018-02-19 10:35
MINNEAPOLIS–-Radisson®, one of the best-recognized hotel brands, today announced the opening of Radisson Hotel Curicó. The new hotel features a modern ...

Chicken shortage at KFC closes Essex outlets

Topix - Mon, 2018-02-19 10:20

The fast food chain, which has about 900 outlets across the UK, has blamed the problems on a new distribution system. Last week, KFC switched its delivery contract to DHL, and said that operational issues had caused disruption with the supply.

Categories: Today's Food News

KFC forced to shut some outlets due to chicken shortage

Topix - Mon, 2018-02-19 10:20

Some branches of fast-food chain, which has 900 restaurants in the UK, are opening for shorter hours, or operating a limited menu. In a statement, KFC apologised for the inconvenience caused to fried chicken fans but insisted that it would not "compromise on quality".

Categories: Today's Food News

Carl’s Jr. breaks up with Hardee’s

Nation's Restaurant News - Mon, 2018-02-19 09:00
It’s a conscious uncoupling

Kendal's KFC closed after it runs out of chicken

Topix - Mon, 2018-02-19 07:46

KENDAL's branch of KFC remains closed this morning after a problem with the fast food chain's chicken supply. A statement on KFC's website said: "We've brought a new delivery partner onboard, but they've had a couple of teething problems - getting fresh chicken out to 900 restaurants across the country is pretty complex.

Categories: Today's Food News

Automakers fear potential drop in diesel values after German court ruling

AutoNews - Mon, 2018-02-19 05:48
A court will decide later this week on whether German cities can ban heavily polluting cars, potentially wiping hundreds of millions of euros off the value of diesel cars on the country's roads.
Categories: Latest News

Crescent Hotels & Resorts Converts The Duke Hotel Newport Beach To A Renaissance Hotel

Hotel Interactive - Mon, 2018-02-19 05:32
NEWPORT BEACH, CA-–Crescent Hotels & Resorts, a nationally recognized operator of major hotels, resorts and conference centers in the United States ...

MagicStay Expands Its Signature Series with onefinestay

Hotel Interactive - Mon, 2018-02-19 05:28, the apartment rental platform for business travelers, is expanding its upscale offering by distributing onefinestay apartments. ...

DHL apologise for KFC chicken shortage - after taking over contract...

Topix - Mon, 2018-02-19 03:14

It comes after the fast food chain was forced to shut shops across the UK because they didn't have enough chicken Courier company DHL has apologised for the KFC chicken shortage, just months after it promised to "rewrite the rule book and set a new benchmark" for delivery. It comes after the fast food chain was forced to shut shops across the UK because they didn't have enough chicken.

Categories: Today's Food News

Remote software updates help build dealer service business, suppliers say

AutoNews - Mon, 2018-02-19 01:01
Automakers could use over-the-air software updates to prompt owners with customized messages directing them where to take their vehicles for service, suppliers say.
Categories: Latest News

Dealerships partner with Costco to boost service, parts sales

AutoNews - Mon, 2018-02-19 01:01
Costco is working with new-vehicle dealerships to expand its members-only discount program beyond auto purchases to service and parts sales. More than 900 franchised dealerships are enrolled in the warehouse club's service and parts plan.
Categories: Latest News

Dodging a bad review, Subaru fell into awd country

AutoNews - Mon, 2018-02-19 01:01
In 1969, Consumer Reports gave the Subaru 360 a rare designation: "not acceptable." Oh, and the magazine also called it "the most unsafe car on the market."
Categories: Latest News