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Stores across the Southwest to help MDA families with the sale of Make a Muscle Mobiles.
(PRWeb February 28, 2014)
Read the full story at http://www.prweb.com/releases/2014/03/prweb11626549.htm
Sareen and Associates adds more muscle to their Fredericksburg office.
(PRWeb February 28, 2014)
Read the full story at http://www.prweb.com/releases/2014/03/prweb11626373.htm
The CoCo Key Hotel and Water Resort, located near Universal Orlando® Resort and Walt Disney World in Orlando, Florida adds allergy-friendly Beyond by Aerus rooms that feature a 15-step,...
(PRWeb February 28, 2014)
Read the full story at http://www.prweb.com/releases/2014/03/prweb11626531.htm
Former White House Press Secretary and Fox News Host Dana Perino will address the National Restaurant Association's 28th annual Public Affairs Conference, April 29-30 in Washington, D.C. According to …
New Jersey-based Monmouth University has named Jersey Mike's founder and CEO Peter Cancro as its 2014 Distinguished Business Leader. Cancro will be honored at the university's annual award dinner on …
Sixty-four percent of consumers in the United Kingdom order pizza at least once a month, according to new data from Technomic. However, data suggests that opportunities still exist within the pizza …
PNC Bank has a new online tool that’s designed to create a picture of your company’s cash flow. Cash Flow Insights is being marketed to small businesses.
The tool puts all your financial interactions in a single format and tracks each transaction telling you where money is coming from and where it’s going, the company says. It has three main features:
PNC Bank’s Deputy Manager of Business Banking Troy Baker explained in an official release:
“We recognize the challenges our small business customers face, finding the time and resources to effectively manage their money. With these enhancements to Cash Flow Insight, business owners can stay organized and focused, as well as manage and forecast cash flow to make strategic business decisions in one place online.”
Rather than having a desk full of unorganized paperwork, Cash Flow Insights uses a single online dashboard to display all of your interactions. PNC says Cash Flow Insights can sync with accounting software small businesses already use.
The PNC website claims it is compatible with:
PNC says Cash Flow Insights can also speed up your receivables by creating invoices that your customers can pay online. The company says the tool can integrate agreed-upon terms you’ve reached with some customers on when those payments should be made. Cash Flow Insights creates an invoice with your business logo and sends it to your customer, who can make a payment right from the invoice.
Of course, just as important as the money coming into your business is the money going out. Cash Flow Insights is also designed to track the money leaving your business. PNC says the tool also allows your business to schedule payments — including recurring payments — as needed.
The tool is also designed to offer short and long term financial forecasts for your business based on is monitoring of your company’s cash flow. Here’s more detail on how the tool works:
Of course, to use this feature, you need to be a PNC customer. The bank is offering a free trial run to small businesses for their current and next two statement periods. Businesses using Business Enterprise Checking, Industry Solutions Checking or Retail Businesses Checking won’t be billed for the trial period. All these accounts include online banking features.
Afterward, there is a $10 per month fee to use the Payables, Receivables, and Accounting Software Sync features. There is also a per-transaction fee that is taken out monthly after the trial, according to PNC’s website.
The post This New Online Tool Creates a Picture of Your Cash Flow appeared first on Small Business Trends.
Au Bon Pain is releasing its spring menu March 10 in its U.S. cafés. The new menu options, available until May 4, will feature the CroisBun, a hybrid bakery item that blends together a flaky …
Pancheros Mexican Grill opened its seventh Michigan location this week in Madison Heights. In honor of the grand opening, Pancheros will offer $1 burritos from 4 to 6 p.m., March 11. "The people of …
With the latest attacks at some of the nation's largest retailers, the pressure's on for all businesses to demonstrate they're doing whatever it takes to keep their customers' confidential information safe and out of the hands of the bad guys. With headlines changing every day on what actually happened and how, many are unsure of where to begin making changes to protect their own businesses.
The truth is, many of the greatest protective measures to secure confidential information are also the most simple. While attacks have incrementally gained in sophistication, they often aren't immune to being detected and stopped before the damage has been done.
Pancheros Mexican Grill, a fast-casual Mexican restaurant specializing in burritos, opened its seventh Michigan location in Madison Heights. In honor of the grand opening, Pancheros will be offering $1 burritos on March 11 from 4 p.m. to 6 p.m.News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.
A familiar name will be bringing more than 40 years of pizza industry experience into the take & bake pizza arena this spring.News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.
Thousands of ProStart students from Alaska to Florida to Maine are sharpening their knives, presentation skills and business plans at state competitions with an eye on competing at the nation’s high school championship event focused on restaurant management and culinary arts, the National ProStart Invitational.News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.
When Stoney deGeyter started what would become Pole Position Marketing 16 years ago, the industry he works in today didn’t even exist.
In a recent interview with Small Business Trends, deGeyter explained:
“I would say we’re a full-service Web marketing agency.”
Once, it was a one man operation run out of a single room. Today, it includes a team of seven specialists. They work in fields like Web development, Search Engine Optimization, analytics and more.
About his business’s slow but steady growth, deGeyter recalled:
“It started in the bedroom and quickly expanded into the living room.”
But ever the cautious entrepreneur, he admits it was quite some time before he hired his first employee.
For deGeyter, the odyssey began after reading a book about how to learn HTML (the markup language of the Internet) in 24 hours. Before he even finished reading, deGeyter became convinced he could improve upon the website for his dad’s business, BatteryStuff.com — and did.
But, of course, that’s not where the story ended.
It wasn’t long before his father was back. This time he was talking about something he’d heard of called Search Engine Optimization (SEO). It was (and is) a way to get websites found online.
In an effort to help, deGeyter again threw himself into learning new skills. What he would emerge with was an understanding of the principles of a whole new industry. He explained:
“My dad’s business started out more as a hobby. They traveled to sell their products and their goal, after building their new site, was to sell enough product online so they didn’t have to travel. That goal was hit in a year. The next goal was to sell $100K in profit. We hit that one too.”
Though deGeyter’s father would eventually sell the business, the company remains a Pole Position Marketing client to this day.
Not all online marketing companies are created equal. And as deGeyter’s business began to grow, it took on some very unique characteristics that set it apart. Some of those characteristics have remained strong while others have changed with the evolving industry.A Team of Specialists
One characteristic that lives on is deGeyter’s concept of a team of specialists rather than online marketing generalists. It’s a way he says his company differentiates itself from competitors in the field.
He claims many other online marketing firms have a team who all dabble in a range of online marketing specialties. These include analytics, content strategy, social media, pay per click and more:
“That does not make sense. When we come together as a team, we have so many different opinions.”
He says individual team members at these firms each take on a group of clients. Each member then handles their clients’ campaigns by providing a menu of services.
But at Pole Position Marketing, each member brings their own expertise to every client as needed.National and Big or Local and Small
In the beginning deGeyter, based in Uniontown just outside North Canton, OH, also admits he wasn’t interested much in local clients. The Internet was not local in those days. His best prospects seemed to come from companies that understood what he did and didn’t care where he did it from.
They were also large and able to pay big.
Though a small business owner himself, deGeyter’s website still describes his firm as an “SEO Company for Enterprise-Level Businesses.”
He said recently:
“I was never much for local networking. Traditionally, we’ve been a national company. I’ve always liked year long contracts. The local model is more about more little services for various clients.”
Those big national clients include websites like WinterKids.com and WinterWomen.com, both based in Denver. Other clients include Rawhide Fire Hose LLC of Orville, OH, and Sierra Instruments, a Monterey, California company with offices all around the world.
But his company’s view of big national clients over small local ones is beginning to change, deGeyter admits. With increased opportunities created by social media and mobile marketing, deGeyter has hired his first local sales rep and is conducting more local workshops for businesses.
The theory is that, with a smaller potential audience, local businesses may not need to do nearly as much to see very profitable returns, deGeyter says.
* * * * *
iCIMS, a leading provider of talent acquisition solutions for growing businesses, is proud to be the official sponsor of Small Business Trend’s “Small Biz Spotlight” of Pole Position Marketing. Like iCIMS, Pole Position Marketing understands the value in a team of specialists rather than generalists to consistently exceed their clients’ needs. iCIMS is delighted to have the opportunity to support the passionate drive and dedication of companies like Pole Position Marketing through the sponsorship of the “Small Biz Spotlight.” (Visit the “Small Biz Spotlight” series archives and stay tuned for more small business stories there.)
The post Pole Position Marketing: Creating an Industry of Their Own appeared first on Small Business Trends.
Fast food company Pizza Hut and Austin based design company Chaotic Moon Studios have created a concept table that allows diners to interact with their pizza order via touchscreen to do things like add toppings and order extras.
Florida CarePatrol area developer Erin Bohacek to have booth at national franchise show.
(PRWeb February 28, 2014)
Read the full story at http://www.prweb.com/releases/2014/03/prweb11627022.htm