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Vollara Celebrates Earth Day by Announcing 150 Million Gallons of...

PR Web - 4 hours 37 min ago

Vollara celebrates Earth Day! 150 million gallons of water saved from laundry detergent contamination by using Vollara's LaundryPure which also saves money, electricity, time and the environment.

(PRWeb April 22, 2014)

Read the full story at http://www.prweb.com/releases/Vollara/Laundrypure/prweb11782598.htm

Top Franchise Business Ideas for 2014 Reviewed by Empowered Ezine

PR Web - 4 hours 37 min ago

A new guide from EmpoweredEzine.com takes a look at some of the top franchises this year and notes some of the contributing factors in their success.

(PRWeb April 22, 2014)

Read the full story at http://www.prweb.com/releases/empowered-ezine/franchise-business-ideas/prweb11782960.htm

1871 Announces Partnership with Elmspring, an Accelerator for Real...

PR Web - 4 hours 37 min ago

ElmSpring Will Leverage 1871 Investors, Mentors, and Strategic Partners in Accelerating Technology Entrepreneurs in Real Estate and Related Industries

(PRWeb April 22, 2014)

Read the full story at http://www.prweb.com/releases/2014/04/prweb11761677.htm

Michael Combs and the Ford Fusion Energi: One Tank of Gas for One Year

PR Web - 4 hours 37 min ago

Bill Utter Ford celebrates Earth Day with the story of loyal customer Michael Combs and how he filled up his new Ford Fusion Energi once and it lasted him the whole year.

(PRWeb April 22, 2014)

Read the full story at http://www.prweb.com/releases/Michael-Combs-Ford-Fusion/One-Tank-One-Year/prweb11782130.htm

Kid to Kid and Uptown Cheapskate Pay Customers over $17 Million for...

PR Web - 4 hours 37 min ago

Kid to Kid and Uptown Cheapskate franchise stores announce that in 2013 they paid over $17 million to customers for their gently used clothes and accessories.

(PRWeb April 21, 2014)

Read the full story at http://www.prweb.com/releases/resale_franchise/recycled_used_items/prweb11758943.htm

Candice Caruso Named President of Pango Financial

PR Web - 4 hours 37 min ago

The just-launched startup and small business funding solutions company has recruited Caruso, a seasoned financial industry executive, to lead its operations team.

(PRWeb April 21, 2014)

Read the full story at http://www.prweb.com/releases/Candice_Caruso/PangoFinancial/prweb11781097.htm

Top 10 Franchise Businesses For 2014 Reviewed On Empowered Ezine

PR Web - 4 hours 37 min ago

A new guide from EmpoweredEzine.com takes a look at the ten most promising franchise businesses this year and gives some advice to potential franchisees on how they can use information on these...

(PRWeb April 21, 2014)

Read the full story at http://www.prweb.com/releases/empowered-ezine/top-10-franchises-2014/prweb11782749.htm

Clopton Capital Spotlights Non-Recourse Loan Service.

PR Web - 4 hours 37 min ago

Clopton Capital is now offering non-recourse commercial mortgages for properties nation-wide. The Chicago-based commercial real estate finance company has announced that it can secure financing for...

(PRWeb April 21, 2014)

Read the full story at http://www.prweb.com/releases/2014/4/prweb10705047.htm

Industrious Miracle Method Franchisee Expands to Meet Increasing...

PR Web - 4 hours 37 min ago

Miracle Method Surface Refinishing, the nation's leading bathtub, tile, and countertop refinishing company, opens another location on the East coast to meet increasing demand.

(PRWeb April 21, 2014)

Read the full story at http://www.prweb.com/releases/franchise_opportunity/entrepreneur/prweb11775195.htm

Law Firm Files Counterclaims Against UPS and The UPS Store, Inc. on...

PR Web - 4 hours 37 min ago

On April 16, 2014, the law firm of Stephen J. Savva, P.C. filed papers in the U.S. District Court for the Southern District of New York alleging that UPS and its affiliates presided over a fraud...

(PRWeb April 21, 2014)

Read the full story at http://www.prweb.com/releases/2014/04/prweb11772703.htm

Brightway Insurance Opening Palencia Store

PR Web - 4 hours 37 min ago

Newest Northeast Florida Franchisee

(PRWeb April 21, 2014)

Read the full story at http://www.prweb.com/releases/Brightway/BobMiller/prweb11766980.htm

Urbandale's Incredible Buffet & Fun Center Announces...

PR Web - 4 hours 37 min ago

Mini-Golf for the Des Moines Area Residents is Only One Option Included in the In-House Promotion

(PRWeb April 21, 2014)

Read the full story at http://www.prweb.com/releases/mini-golf/des-moines/prweb11743775.htm

Beef Jerky Outlet Richmond Welcomes NASCAR Fans Traveling to Richmond...

PR Web - 4 hours 37 min ago

Beef Jerky Outlet Richmond is proud to welcome NASCAR fans traveling to Richmond International Raceway for the Toyota Owners 400 this weekend, April 25-26. Beef Jerky Outlet is a unique national...

(PRWeb April 21, 2014)

Read the full story at http://www.prweb.com/releases/2014/04/prweb11777800.htm

AutoNation swipes at third-party car sites as it builds digital footprint

AutoNews - 4 hours 44 min ago
AutoNation wants to reduce its dependency on online lead generators and third-party shopping sites.
Categories: Latest News

Asbury 1st-quarter sales, continuing-operations profit rise

AutoNews - 5 hours 10 min ago
Asbury Automotive Group reported a 3 percent profit slide for the first quarter of 2014, but improvements in all parts of the business drove profits from continuing operations up sharply.
Categories: Latest News

Yum: China, Taco Bell breakfast off to good start in 1Q

Nation's Restaurant News - 5 hours 10 min ago
Poor U.S. performance drags down KFC, Pizza Hut same-store sales

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CPO sales rise 11% in 1st quarter

AutoNews - 5 hours 23 min ago
Industrywide sales of certified used vehicles rose 11 percent in the first quarter from the year-earlier level, with many companies registering double-digit increases.
Categories: Latest News

Finding Success Empowering Lifestyle Entrepreneurs

Small Business Trends - 5 hours 44 min ago

“Lifestyle entrepreneurship is a beautiful thing,” declares Clate Mask, the founder and CEO of Infusionsoft.

The marketing automation software company he founded and heads up has achieved over 50% sales growth the past 2 years by serving the “lifestyle entrepreneur.”

Mask’s remarks were made as Infusionsoft kicks off its annual customer event for 2014, called ICON14. The event attracts 3,000 customers and partners, and this year they are attending from over 70 countries around the world.

In Infusionsoft’s definition, lifestyle entrepreneurs are those with under 25 employees. These business owners are seeking freedom. And they aren’t looking so much for work-life balance, but in Mask’s words they seek “work-life harmony.”

These are entrepreneurs who don’t aspire to grow their companies to the Fortune 500. They are not going out of their way to add a lot of employees or grow huge. Rather, they are building businesses that allow them more free time for personal and family purposes, while still bringing financial success.

Mask says that some use the term “lifestyle entrepreneur” as a pejorative term, but “we focus on them. We want to serve them.”

Infusionsoft has seen its growth result from understanding exactly the small business it intends to serve. Ninety-six percent of Infusionsoft customers have fewer than 25 employees. And he says that focus will remain. Infusionsoft doesn’t view its mission as serving smaller entities merely as an entry point to go upstream. “We’re not in this just to get a toehold into larger companies — we are committed to this under-25 employee market,” said Mask. He is quick to add that Infusionsoft will not abandon those that do grow larger, noting “we will grow with them.”

Small Business is Misunderstood

According to Mask (pictured above), one of the problems facing small businesses is that they are misunderstood. “The government says a small business has up to 500 employees. Some vendors also describe it that way, or they may have some other definition such as 100 employees.” But when your business has 5 employees it’s frustrating to hear from a vendor trying to sell you a product with a much larger business in mind, he adds. “That actually leads to some of the failure in small businesses, because they end up with tools and products they can’t use.”

Not only is Infusionsoft ultra-specific about the size of the customers it serves, but it is just as specific about their ability to benefit from the product. Mask says they look for businesses that have reached $100,000 in annual revenues, and intentionally steer away most that have not reach that level, as they are not far enough along to be able to benefit from the product. “About 10% of our customers are in that very early stage [under $100,000] but they are committed” to getting past that level, he notes.

Passionate About Championing Small Business

But it’s not all about numbers. Mask is nothing if not passionate about the mission of serving small businesses. In fact, throughout the Infusionsoft headquarters in Chandler, Arizona the mission is pasted on the walls — literally — to remind each person of why they are there.

“My passion comes from the compassion I have from the plight of the entrepreneur, because we’ve been there. It’s not because we think there’s a part of the market being underserved. It comes from US being underserved. We were there. We saw the sacrifices and the failure — and we are on a mission over a long period of time to change the small business failure rate,” says Mask.

“We help customers create the kind of predictable success that enables them to grow without fear of everything caving in one day,” he adds.

That passion flows throughout the organization, too.  Infusionsoft hires employees who share the company’s purpose, value and mission.  Half of our employees have a side business. The vast majority have run or worked in a small business.

Infusionsoft has over 23,000 customers, 73,000 users and 500 employees. The company’s revenues grew from $39 million to $60 million from 2012 to 2013.

The post Finding Success Empowering Lifestyle Entrepreneurs appeared first on Small Business Trends.

It’s a Pretzel Party: Philly Pretzel Factory Celebrates National...

PR Web - 5 hours 47 min ago

135-Unit-Plus Booming Pretzel Franchise Provides All Guests with Free Pretzels on April 26th, 2014

(PRWeb April 21, 2014)

Read the full story at http://www.prweb.com/releases/pretzelday/nationalpretzelday/prweb11778151.htm

Back Yard Burgers Sets the Table for Future Growth

PR Web - 5 hours 47 min ago

Iconic Better-Burger Brand Sees Consistent Revenue Increase as Part of 2013 Turnaround After Improvements to Guest and Franchisee Relationships, as well as a Recommitment to the Brand’s Flavorful...

(PRWeb April 21, 2014)

Read the full story at http://www.prweb.com/releases/burgerfranchise/backyardburgers/prweb11778144.htm