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With all of the media discussion of business plan competitions, school rankings and foundation and government initiatives to promote teaching entrepreneurship, you might think that it’s a hot course of study on college campuses. But less than two percent of accredited business school faculty members teach entrepreneurship and small business, and less than one percent of college freshmen intend to major in it, data from two major surveys reveals.
While a higher fraction of college students is likely have some exposure to entrepreneurship classes, my best guess would be that even that share is in the single digits. But let me stick to the hard numbers.
According to the Higher Education Research Institute (HERI) at UCLA, which surveys incoming college freshmen annually, only 0.7 percent of the 193,000 students at 283 U.S. colleges and universities who responded to the 2012 survey, said that they intend to major in entrepreneurship. To give you a sense of how large this fraction is, consider these numbers: 2.3 percent of incoming college students plan to study accounting; 2.6 percent intend to major in elementary education; 6.9 percent aim to major in biology; 2.7 percent plan to study mechanical engineering; and 1.0 percent intend to major in economics.
Of course, the fraction of students planning to study entrepreneurship isn’t the same everywhere; the intended major is more common at some types of academic institutions than others. The major is most popular at historically Black colleges and universities, where 1.6 percent of incoming freshmen planned to major in it in 2012. In fact, at private Black colleges the fraction reached 2 percent of entering students, the HERI survey revealed.
The numbers were considerably lower at other types of academic institutions. The HERI survey revealed that 0.8 percent of freshmen at nonsectarian colleges, and 0.6 at Catholic institutions planned to major in the subject. But only 0.5 percent of students at non-Catholic religious institutions planned to study the topic.
At universities, the numbers were higher than at four-year colleges. The HERI survey shows that 1.2 percent of students at private universities, but only 0.7 percent of students at public universities, intended to major in the subject.
The vast majority of intended entrepreneurship majors are male. The HERI survey shows that 1.1 percent of male students plan to major in entrepreneurship versus only 0.3 percent of female ones.
At most colleges and universities, entrepreneurship classes and majors are taught by business school faculty, but only a minority of accredited business schools worldwide offer degrees in the subject. According to the Association to Advance Collegiate Schools of Business (AACSB) – the largest association of business faculty and administrators – 21 percent of AACSB-accredited institutions worldwide offer at least one undergraduate program in entrepreneurship or small business and 10 percent provide at least one program at the MBA level. Only 6 percent of schools offer a specialty master’s degree in the subject.
Only a tiny slice of full-time business school faculty members falls in the entrepreneurship discipline – 2 percent of the total full-time faculty pool at AACSB-accredited institutions. That number is growing slowly, with the AACSB reporting its accredited institutions planned to increase the number of “full-time doctoral positions” in the discipline by 4 percent in the most recent year its member institutions were surveyed.
For all the media attention entrepreneurship education on college campuses receives, it remains a niche course of study.
The Brass Tap opens in Oldsmar with a wide selection of local brews, live music and high-definition televisions with extensive sports programming.
(PRWeb April 09, 2014)
Read the full story at http://www.prweb.com/releases/2014/04/prweb11743485.htm
SMS Masterminds, division of The SpendSmart Payments Company, Inc. and mobile and loyalty marketing solutions provider is now in over 100 markets around the United States, Mexico and Puerto Rico.
(PRWeb April 08, 2014)
Read the full story at http://www.prweb.com/releases/2014/04/prweb11742202.htm
Facebook is getting more determined to make sure that you see their ads, and they’re doing that by greatly increasing the size. In the coming months, new ads will start to appear in the site’s right hand column. Due to their size, they will be more prominent. But Facebook says that there will be fewer of them, too.
TechCrunch is speculating bigger ads that are fewer in number will probably also be more expensive. However, Facebook claims that the new ad format brings in three times more engagement than an ordinary ad. That seems natural if it is larger and more obvious on the page. So it may prove to be cost-effective for companies that are looking to aggressively market a product.
On its Facebook for Business blog, the company claims that the updated look will make right-hand column ads:
“. . .more visually consistent with the ads that appear in News Feed.”
The right-hand column ads will use the same proportions as desktop News Feed ads, making it easier for ad designers to come up with a one-size-fits-all ad design.
One slight hiccup though is that any right-hand column ads will not be seen in the mobile version of Facebook, since that column is not seen on mobile devices. This is slightly problematic since over half of Facebook’s revenue comes from mobile services.
The new design comes hot on the heels of Facebook’s decision to get a bit more aggressive with its attempt to get business users to buy advertising. Business pages are seeing the reach of their status messages decrease as Facebook seems to be putting more pressure on business users to pay for sponsored posts.
Now the ads are getting bigger, and it probably won’t be long before we have auto-playing video ads. The question remains whether businesses facing Facebook’s new pay-to-play strategy will remain with the site. Or will they leave in droves?
The post Facebook Ads Are Getting Bigger…And Probably More Expensive appeared first on Small Business Trends.
No neighborhood Vietnamese spot is complete without some amazing banh mi...and Cafe TH has just that.
The company procures 233 new locations through the end of the first calendar quarter, with plans for its franchisees to install healthy vending machines in these locations during the coming months
(PRWeb April 08, 2014)
Read the full story at http://www.prweb.com/releases/2014/04/prweb11743137.htm
We've all had some unusual experiences at the drive-thru window, but have you ever thought about what the person behind the window sees? Day after day, with dozens of customers, things can get a little weird.
The fast-food-chain Arby's is offering a free order of value-sized curly fries. But you need a coupon to cash in on this deal and that coupon won't be on the Arbys.com website until tomorrow.
If you are a social media junkie, you will be familiar with analytics, such as Facebook Insights. But a new service called ThinkUp aims to turn the concept of analytics on its head. It does so by providing information about social media in a totally new, and easy-to-understand way.
ThinkUp, launched by Lifehacker Founder Gina Trapani and former Six Apart employee Anil Dash, is a different sort of analytics company. Instead of measuring engagement, it tells you all the specific little interactions that make up engagement.
So instead of telling you that 500 people viewed your Facebook page, it will instead tell you which status updates were viewed the most, and how many. Instead of telling you that you got 50 retweets, it will tell you something about some of the people who did the retweeting.
The tool breaks things down into personalized little chunks of information. It even analyzes which words appear the most often in your tweets and status updates.
When asked why they thought there was a market for this kind of service, Anil told Small Business Trends:
“Gina and I have been involved in social networks online for as long as they’ve existed. We’ve seen them come and go. And what’s become clear over the years is that many people care about getting some value out of the effort they put in online, but the only ones that are being well-served are marketers and advertisers. We knew there are millions of regular people being underserved.”
Another interesting thing about ThinkUp is that it will tell you which of your contacts aren’t really engaging with you. There are updates, for example, that tell you that one of your friends hasn’t replied to a contact in over a year. Instead of giving you just a single graph and letting you try to figure out what it means, ThinkUp gives you this ongoing feed of little insights that are all different.
It’s like a “stream of factoids” about your social engagement with your community. It’s a single ongoing report showing you complete analytics for all your engagement on Facebook and Twitter. It condenses the number of replies, favorites and retweets you got during the week in one window. And in another, it tells you your status update of the week (in terms of the number of comments and likes it garnered).
Being a company that would like to stay in business by turning a profit, ThinkUp unfortunately cannot offer the service for free. The regular service allows you to connect one Facebook account and one Twitter account, and will cost $60 a year.
But those who are social media power-users (or companies juggling many social media balls) can connect up to 5 Facebook and Twitter accounts each for $120 a year. Anil, explains:
“We focused on fair pricing that immediately makes the product sustainable and independent. The reality is, when you work with people’s social data, there’s enormous pressure to monetize it by selling it, aggregating it, and using it to power ads. So we wanted to have a strong baseline where nobody is wondering how we pay our bills, so they don’t have to worry what we’ll do with their data.”
ThinkUp prides itself on its inclusiveness, transparency, and accountability. On the official ThinkUp blog, Anil reveals the analytics tool was built by a community of mostly women coders. It is also open-source, unlike many social networks today which hide behind walls. In addition to the few thousand people currently using ThinkUp, Anil said many more thousands are using the open-source version on their own.
One curious thing though is that there doesn’t seem to be any way to access an archive of your analytics. On your profile page, it stops after about a week, and you can’t go any further back. So it’s best to screenshot everything when it appears.
But apart from that, this is a service worth using if you use social media for your business. When asked why a small business owner should pay for this service, Anil replied :
“The simplest value for a small business is to know at a human level if the things you’re sharing online are really connecting with anyone. If you run a coffee shop or a flower shop, you don’t care about having a million followers on Twitter – a million people can’t come to your store. But you care a lot about whether they thought your tweet was interesting, or whether posting a photo of your newest product offering got a lot of responses from people who are actually in your neighborhood.”
ThinkUp can tell you that story in plain English, on any device, without having to learn how to dig through some complicated analytics tool to figure it out.”