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Farmer Boys adds director of franchise sales

FastCasual.com - Thu, 2014-11-06 13:23
In this newly-created role, Robert Campos will be responsible for the expansion of the brand in new and existing markets through the recruitment of new franchisees into the Farmer Boys system.

Expert urges operators to plan 2015 purchasing now

FastCasual.com - Thu, 2014-11-06 13:23
A purchasing forecast should clearly define the components that drive commodity prices, including geopolitical events, weather, planted acres of farmland, crop yields and changes in the import/export market, among other factors.

Restaurants add 20,000+ jobs in September

FastCasual.com - Thu, 2014-11-06 13:23
The total number of new industry positions over the past year now stands at 289,600.

Pretzelmaker launches first-ever Snapchat promo

FastCasual.com - Thu, 2014-11-06 13:23
Customers invited to scare staff in person or via Snapchat for discounts and a chance at a free combo.

Smartphone apps make fast food even faster

Topix - Thu, 2014-11-06 13:12

GALVESTON COUNTY. NOW BACK TO YOU. ALL RIGHT, THANK YOU, JENNIFER. FAST FOOD IS ALREADY PRETTY FAST.

Categories: Today's Food News

Lexus RC media test drive canceled in Japan -- for lack of interest

AutoNews - Thu, 2014-11-06 13:08
Well, this is embarrassing. For Toyota as well as Japan's so-called automotive press corps. Toyota notified journalists last week that a long-scheduled new-car test-drive event was scrubbed -- for lack of interest.
Categories: Latest News

Cheaper gas led to increased light-truck and crossover sales? Not necessarily

AutoNews - Thu, 2014-11-06 12:51
Cheaper gas is being widely credited with October's gains in the sales of crossovers, SUVs, pickups. And no doubt, lower pump prices are figuring into consumer thinking right now.
Categories: Latest News

Ford offers year-end incentives for dealers to meet sales targets

AutoNews - Thu, 2014-11-06 12:24
Ford, seeking to hit year-end sales goals, rolled out a bonus program that offers dealers a cash bounty for meeting sales targets that some retailers criticize for cheapening the brand.
Categories: Latest News

GE Capital lending program seeks smaller franchisees

Nation's Restaurant News - Thu, 2014-11-06 12:17
Big franchise restaurant lender expands scope as it looks for growth Big franchise restaurant lender expands scope as it looks for growth

read more

DocuSign and Dropbox Webinar: Better Productivity with Cloud

Small Business Trends - Thu, 2014-11-06 11:30
Sponsored Post

For years, business was run with paper. Depending upon the kind of business, this might have included all kinds of documents including contracts, correspondence, research materials, presentations, reports, spreadsheets — the list goes on and on.

Paper-based business meant a couple of things.

First, it meant your business was obligated to keep track of a myriad physical documents and files needed for company operations. This necessarily included storing them and keeping them safe and accessible.

Second, it meant getting important contracts and other documents to clients for signature or other approval or getting contracts or documents from others for your signature or approval took time and expense.

Third, it meant that collaborating with others outside your central office was difficult or impossible in any meaningful way — unless you planned to ship them copies. And accessing important documents to work on while out of the office or to share with clients or customers was difficult. It meant carrying copies of the documents with you.

But today, all that has changed. New technology lets you free your business from reliance on paper documents giving you the opportunity to scale your company in complete security.

Join Ilya Fushman, Head of Product, Business, and Mobile at Dropbox, and Ron Hirson, Vice President of Product Management at DocuSign, for a discussion on how this technology can transform your business.

Fushman and Hirson will participate in the one hour webinar “5 Tips for Working on the Go with Dropbox and DocuSign: Less Paper, More Productivity” Tuesday, November 11, 2014 11:00 a.m. Pacific Standard Time.

The one hour Webinar will include information on how DocuSign and Dropbox have worked to improve business productivity through cloud computing.

Special guest Ron Abta of Paragon Real Estate will explain how working with Dropbox and DocuSign to develop a paperless business saved his company time and money. Don’t miss out!

Details

What: Webinar: 5 Tips for Working on the Go with Dropbox and DocuSign: Less Paper, More Productivity

When: Tuesday, November 11, 2014 11:00 a.m. Pacific Standard Time

Who: Ilya Fushman, Head of Product, Business, and Mobile at Dropbox; Ron Hirson, Vice President of Product Management at DocuSign; Ron Abta of Paragon Real Estate

Where: REGISTER NOW!

Register Now!

 

The post DocuSign and Dropbox Webinar: Better Productivity with Cloud appeared first on Small Business Trends.

New Addition to Vancouver Corporate Yoga Team

PR Web - Thu, 2014-11-06 10:43

Innergy Corporate Yoga continues it's growth with a new team member providing corporate yoga in Vancouver.

(PRWeb October 31, 2014)

Read the full story at http://www.prweb.com/releases/corporateyogavancouver/yogafranchise/prweb12292714.htm

PSA may take low-cost step with Moroccan outsourcing

AutoNews - Thu, 2014-11-06 10:36
PSA will open an engineering center in Morocco and may build cars in the country as part of CEO Carlos Tavares' plan to reduce costs and return the automaker to profit, sources said.
Categories: Latest News

Mottingham pub saved from being turned into McDonalds

Topix - Thu, 2014-11-06 10:01

"McDonald's should just go away" - that is the message from an MP with regard to plans to convert a Mottingham pub, after a second application in 18 months was rejected. The Dutch House Pub, in Sidcup Road, which is leased by the Stonegate Pub Company, was again being coveted by fast food giant McDonald's.

Categories: Today's Food News

Is Author Marketing Club Worth It? Definitely

Small Business Trends - Thu, 2014-11-06 09:00

Author Marketing Club is an online community of over 20,000 authors, along with a collection of targeted tools and advice.

If you want to increase your self-published book sales, check out Author Marketing Club.  Whether you write fiction books or nonfiction, there’s something for every author.

Members get access to valuable services and practical tools — and they are very good tools, too.  And to answer the question, “Is Author Marketing Club worth it?” — the answer for entrepreneurial authors and self-published authors is definitely YES!

Key Features of Author Marketing Club

Author Marketing Club started in late 2012, as a free members community.  About a year ago it added a premium membership.

Members get a combination of tools and marketing-related services to help them market their books. Today there are two levels of membership: free and premium.

If you’re thinking premium = expensive, you’d be wrong. The premium level is $105 annually.  For the value you get, it’s a bargain.

Premium members, of course, get access to more tools and services than free members.

This isn’t a community beating its chest about how wonderful self-publishing is and trashing traditional publishers. This crew doesn’t have time for that. Instead, the focus is on learning and taking advantage of every possible technique to drive bestsellers as a self-published author.

The founder, Jim Kukral, is an author himself.  He’s been published by a traditional publisher and has self-published a number of books.  So he is familiar with the world of publishing from both the traditional and self-published perspectives.

But he’s also an experienced, pragmatic and creative marketer. He knows that the money comes to those who keep their eye on the ball. And the ball in this case is about selling books.

To sell books you need to write a good book, have determination, and have access to the right knowledge and the right tools. The writing and determination come from within you.  The knowledge and tools come from Author Marketing Club.

Why Join Author Marketing Club

Everything is practical and targeted. There’s nothing purely theoretical or abstract — or off-topic.

There are so many tools and services with Author Marketing Club, it’s hard to cover them all. They include:

  • Webinars and mastermind groups: For instance, a recent webinar discusses the difference between book titles for fiction (straightforward titles work best) and nonfiction (more creative titles work best). Kukral, who hosts these, gives advice that shorter titles (6 words or less) sell better than long titles. And similar advice is given.
  • Bookalyzer: If you want to check out the competition, or analyze your own book, this tool tells you the book’s rank on Amazon, how different size cover images will look, and other analytic information.
  • Description Generator Tool and ebook: This gives advice on writing effective Amazon descriptions, and generating the copy for you.
  • Reviewer Grabber Tool:  Reviews by consumers are essential to validating social proof. People are more likely to buy if others reviewed it. This tool helps you identify people who have reviewed books similar to yours. Then you can reach out to them via email and ask if they will review your book.
  • Pre-made book covers: Each premium member is entitled to one free pre-made book cover (value of $30).  Other premade covers are available for purchase ala carte.
  • Free Book Submission Service:  If you have a free book, this helps you find lists and services that promote free ebooks.
  • Author services marketplace: Those who do editing, formatting, cover design and other services can list them here.
  • Daily emails highlighting author ebooks: These emails are great for discovering new books. And they help authors spread the word.
  • Free blog upgrade service:  If you have a website, you can get a WordPress blog installed for free, along with 10 free plugins.
  • Live events: In September the Club held its first live event, called Author Marketing Live. It was a fantastic event. About 150 authors attended, including some very successful Kindle authors in fiction and nonfiction.

This chart from the site outlines key features:

What Could Be Better

The value is there, and Kukral keeps improving and adding to it.  There are no major negatives to point out in this Author Marketing Club review.

As far as future improvements, it would help to have more author discussion and sense of community. There had been a forum, but it wasn’t very active. Currently it is being upgraded. There is a Facebook Page, and it has over 7,000 fans.  There’s also a private Facebook Group for those who attended the Live event in September.  But with so many places to find updates and community, it feels scattered.

Also, most of the advice is targeted toward Amazon and especially Kindle ebooks. Jim Kukral says that’s because Amazon is still the 800-pound gorilla. And that’s true.  Still, going forward it would be useful to see more tools for platforms like iTunes and Google Play.

Who Author Marketing Club Is Best For

Author Marketing Club is ideal for book authors who recognize that writing is not only a creative endeavor, but a business. According to founder Kukral, those who work at marketing their books, and who write more than one book, tend to have more success.

It is perfect for authors who are hands on and entrepreneurial do-it-yourselfers. In other words, if you’re the kind of author who not only writes, but wants to be actively involved in the editing and formatting of your book (at least at some level), the tools will be very valuable to you. If you want to take control of your success through marketing your book, Author Marketing Club will be perfect.

On the other hand, if you are the kind of author or aspiring author who prefers to send book proposals to traditional publishing companies, and not get involved with editing and formatting and uploading to Amazon, there’s certainly nothing wrong with that. But Author Marketing Club may not be as much help to you.

If you are an author who thinks you shouldn’t have to do any marketing because “a good book will sell itself,” then Author Marketing Club is not for you either. But remember, you’re not doing justice to a great book if readers can’t find it.  In today’s world you can’t leave book marketing to chance. It’s all about getting your master work found.

Take a look at the huge list of testimonials, from successful real authors, on the site.  See who uses and gets value out of Author Marketing Club. Would you like to be among authors like them someday?  Then Author Marketing Club will be great for you.

The post Is Author Marketing Club Worth It? Definitely appeared first on Small Business Trends.

Local Culture Gives Hotels Edge

Hotel Interactive - Thu, 2014-11-06 08:48
These properties know that by being a cultural center for their towns is a great way to differentiate their product to create loyalty and premium rates.

AH&LA, 80+ Hotel Organizations Call On House Leadership To Pass Tria Now

Hotel Interactive - Thu, 2014-11-06 08:38
In the wake of the midterm elections, the American Hotel & Lodging Association (AH&LA), along with more than 80 other hotel ...

AETHOS Consulting Group Finds Hospitality CEOs Are Strong Generalists and Also Buck Society’s Trend for Political Correctness

Hotel Interactive - Thu, 2014-11-06 08:35
In a unique analysis of standardized skills and competency assessment data tracked and collected from hospitality industry CEOs around the globe, ...

Homewood Suites by Hilton Opens 50th TX Hotel

Hotel Interactive - Thu, 2014-11-06 08:29
Homewood Suites by Hilton, Hilton Worldwide's international brand of upscale, all-suite, extended-stay hotels, announced today the opening of its newest property, ...

Cobblestone Hotels second PA hotel

Hotel Interactive - Thu, 2014-11-06 08:28
Cobblestone Hotels, the fastest growing hotel brand in the Mid-West, opened the beautiful Cobblestone Inn and Suites in Corry, PA and ...

Caneel Bay Resort Welcomes Another Season With New Activities, Menus And More

Hotel Interactive - Thu, 2014-11-06 08:26
The sun is shining at Caneel Bay Resort in St. John, USVI. Following its annual September/October break, the pristine resort set ...