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How To Use Instagram Stories for Small Business: A Guide

Small Business Trends - Fri, 2016-09-16 07:30

About a month ago, Instagram introduced Instagram Stories and now, instead of having to choose a few photos for posting, Stories allows you to post a bunch of photos throughout the day. The photos, however, disappear after 24 hours.

Does this sound familiar? That’s probably because Stories features remarkable similarities with Snapchat.

How to Use Instagram Stories for Business

Ready to get started? Here are a few basic steps for building your first Instagram Story.

1. Launching Stories

Tap the plus sign on the upper left corner of your home screen or you can as well quickly launch Stories by swiping right from the main screen. 

2. Uploading Photos

To take photos, tap the circle button at the bottom of the screen or tap and hold for up to 10 seconds to record a video. The thunderbolt icon turns on the flash, and the two arrows allow you to switch between cameras.

3. Editing of Photos and Videos

Edit your videos and photos by adding a drawing or text as you normally would. Select one of the three pen type options to doodle on your photo, swipe right to select a simple color filter, or add an emoji using your keyboard.

4. Sharing

When done, tap the checkmark icon to share. You will be able to view your story on your profile page and it will also appear at the top of your friends feeds. You can as well save your masterpiece by opening it and tapping the three dots on the bottom right, then click “Save Photo.”

5. Privacy Control

You can also easy tell the people that saw your story by swiping up when viewing the video or photo. Block particular individuals from viewing anything you add to your story by tapping the “X” that’s next to their name. Another option for limiting access would be to go to your settings, which is available under the profile tab on the right hand side of your screen. From there, you can chose to restrict who can reply to your messages or hide your Story from certain users.

Should Small Business Owners Use Stories? 

If you are a small business owner or a marketer with a presence and an active audience on Instagram, you should definitely make use of Stories as it gives you the opportunity to create fun, lighthearted, Snapchat-like content without the challenge of launching a new channel.

Stories by Instagram also gives you an opportunity for increased discoverability as Instagram allows for use of geotags, hashtags and it also has a Discover section that makes it really easy for potential customers to find you.

If you have ever wanted to try out Snapchat-style content to market your business, then this is your chance.

Image: Instagram

This article, "How To Use Instagram Stories for Small Business: A Guide" was first published on Small Business Trends

He Never Met an Idiom He Didn’t Like

Small Business Trends - Fri, 2016-09-16 06:30

I think I’ve said before that one of my biggest influences as a humorist is George Carlin. His use and examination of language (even, maybe especially, foul language) was just incredible.

So one day I was playing with combining a bunch of idioms like “get to work” and “get to the bottom of it” and I decided to see how many I could stream together in a row.

It was a Carlin-like exercise and it took me the better part of an afternoon to arrive at something that was both funny and understandable. My wife suggested the “get it?” at the end for the perfect cherry on top.

It’ll never be as good as a Carlin rant, but it was fun to pretend for a while.

By the way, if you want to see what I’m talking about, watch Carlin’s Modern Man bit …

This article, "He Never Met an Idiom He Didn’t Like" was first published on Small Business Trends

Stuck In a Rut? Get Yourself Out with a New Approach

Small Business Trends - Fri, 2016-09-16 05:00

Your reaction to particularly awful days can make or break future success. The better action to take is to remain as calm as possible. Take quiet time to analyze how far you have come. Think about the twists and turns, and what currently has you stopped in your tracks.

Numerous conversations revealed that many almost quit their current endeavors. But one common factor as to why they did not quit helped them to prevail: They enjoy what they do too much! Ironically, it has become their way of life.

Embrace the joy in your life to find true reward.

What to Do When You Are Stuck In a Rut

As uncertainty hits, follow these two suggestions:

  1. Take the time needed to uncover the better route.
  2. Convert a negative frame of mind into a positive.
Reframe the Situation

One sales technique referred to as “Reframing” applies very well in difficult situations. Whether personal or trying to work with a client, the first step is to figure out where the discontent originates. Upon recognizing the misstep, it becomes easier to work together to find the better solution. By asking a series of questions such as, “What if…” the improved path begins to reveal itself.

On the personal side, moving from negative to positive thought is the beginning step for improvement. The change in attitude makes an enormous difference in providing increased opportunity to save the day.

The day that you find you are doubting yourself, take private time to consider “the why” that is. Most likely, one of your peers will have had a similar experience. Have a conversation about how they dealt with it and ask for recommendations on how to handle. Their insights won’t necessarily apply or even matter. It’s more about the conversation itself. Just unleashing the dilemma is all it takes to get back to full steam ahead. As others see you meeting negativity and obstacles head on, they come to admire your steadfast personal brand.

Top Performing Habits

Examine the best and the worst in place:

  • Tweak the best and discard the worst
  • Revitalize the motivation to move forward
Balance

Some people attempt to work around the clock. In order to perform best, it’s important to relax and enjoy life, too. Are you taking time off to be with family, friends or to exercise and explore the world around you? The outside interests tend to provide further ideas and motivation to continue moving forward in the journey.

Sales Tips
  • When negativity hits, stop to examine the origin.
  • Decide whether changes need to be made.
  • Should changes be in order, decide whether they are minor or major.
  • Begin the process by eliminating the no longer needed.
  • Create a list of what needs to be fixed.
  • Prioritize the list in order of immediate need.
  • Add new trends to those venues you wish to maintain.
  • Continually stay abreast of new trends to be ahead of the curve.
  • Re-energize yourself and your business by communicating your news.
  • Talk about the newfound insights with followers and peers to further build business.

Stuck Photo via Shutterstock

This article, "Stuck In a Rut? Get Yourself Out with a New Approach" was first published on Small Business Trends

Krystal Offers Week-Long Root Beer Float Deal

QSR Magazine - Mon, 2016-08-08 12:56
Image Caption: Image Credit: Krystal is offering $0.99 root beer floats for national holiday.Exclusive Brief: 0

The Krystal Company, the brand famous for its iconic square hamburgers, is celebrating National Root Beer Day all week. From August 8 through August 12, Krystal will offer its Root Beer floats at a special price of $0.99 from 2 p.m. to 5 p.m. in participating locations.

The Krystal Float is made with a blend of cold and frosty Barq's Root Beer, plus a scoop of creamy Blue Bunny vanilla bean ice cream.

Chains: Krystal

Wendy’s Brings Back Baconator Fries

QSR Magazine - Mon, 2016-08-08 12:45
Image Caption: Image Credit: PR NewswireWendy's is bringing back the Baconator fries for a limited time.Exclusive Brief: 0

For nine years Wendy's has offered the Baconator, featuring two quarter-pound patties of 100 percent pure fresh beef, six strips of thick-cut Applewood-smoked bacon, three slices of cheese, and a bakery-style bun.

Chains: Wendy's

Burger King Debuts Whopperito, Burger-Burrito Mash-Up

QSR Magazine - Mon, 2016-08-08 12:32
Image Caption: Image Credit: Burger KingBurger King extends the Whopperito nationwide for a limited time.Exclusive Brief: 0

Burger King restaurants are introducing a Tex-Mex twist on its famous Whopper sandwich nationwide with its new Whopperito burger-burrito mash-up. After a local market debut that sparked widespread demand from guests, Burger King restaurants is now taking its Whopperito national at participating restaurants beginning August 15.

Chains: Burger King

Cott Corporation To Acquire S&D Coffee

QSR Magazine - Mon, 2016-08-08 10:55
S&D Coffee & Tee will be acquired by Cott beverage producers.Exclusive Brief: 0

S&D Coffee Inc. has accepted an offer made by the Cott Corporation to be acquired.

Following the completion of the proposed transaction, S&D will be a subsidiary of Cott, still operating under the S&D Coffee & Tea name. Ron Hinson, at almost 38 years with the company, will remain president and CEO of S&D, and the management team will assume the same scope and responsibilities. Cott, a global, multi-beverage leader, will enable further development and acceleration of S&D’s business model.

Chains: S&D Coffee

Blaze Opens 150th Pizzeria at Disney World

QSR Magazine - Mon, 2016-08-08 10:28
Image Credit: Blaze PizzaBlaze opens its flagship location in Disney Springs.Exclusive Brief: 0

Blaze Fast-Fire’d Pizza, a leading fast-casual artisanal pizza chain, has opened its new flagship restaurant in Disney Springs at Walt Disney World Resort. Known for its chef-driven recipes, the 150th Blaze restaurant debuts in an architecturally innovative structure that was designed specifically for this location.

Chains: Blaze Fast Fire'd Pizza

Focus Brands Commits to Sourcing Cage-Free Eggs

QSR Magazine - Mon, 2016-08-08 09:17
Focus Brands will source only cage-free by 2026 for its franchises.Exclusive Brief: 0

In response to a growing consumer sentiment towards cage-free eggs and the adoption of this policy by several other food service companies, Focus Brands is joining forces with others in the industry and announcing its commitment to sourcing ingredients that contain only cage-free eggs. 

While not a large user of eggs or food items with egg as an ingredient, Focus Brands will work with its suppliers to ensure that all of its restaurant menu items will contain only cage free eggs by 2026. 

Chains: FOCUS BrandsCarvelCinnabonSchlotzsky'sMoe's Southwest GrillAuntie Anne'sMcAlister's Deli

Fuzzy’s Taco Shop Hits 100-Store Milestone

QSR Magazine - Fri, 2016-08-05 12:30
Image Credit: Fuzzy's Taco ShopFuzzy's Taco Shop opens its 100th store in Oklahoma City.Exclusive Brief: 0

Fort Worth, Texas-based Fuzzy’s Taco Shop, the award-winning, Baja-style, fast-casual Mexican restaurant group, hit a milestone this week with the opening of its 100th restaurant. The 100th Fuzzy's Taco Shop is in Oklahoma City, making it the fifth Fuzzy's Taco Shop in Oklahoma, the third in Oklahoma City, and the first tenant to open in the brand new Chisholm Creek mixed-use development in northwest Oklahoma City. 

Chains: Fuzzy's Taco Shop

McDonald’s Olympic Kids To Walk in Opening Ceremony

QSR Magazine - Fri, 2016-08-05 11:57
McDonald's Olympic Kids will walk in the Parade of NationsExclusive Brief: 0

McDonald’s is honoring the spirit of friendship that is at the heart of the Olympic values by celebrating nearly 100 kids from around the world with a once-in-a-lifetime, and first-ever, opportunity to participate in an Opening Ceremony at the Rio 2016 Olympic Games. The McDonald’s Olympic Kids will walk in the Parade of Nations at Rio’s famed Maracanã Stadium in front of 80,000 live spectators and billions of television viewers worldwide. 

Chains: McDonald's

Get a Glimpse at Subway's Brand-New Logo, Branding

QSR Magazine - Fri, 2016-08-05 10:11
Image Caption: Subway's new symbol borrows its iconic arrows for a simpler design.Image Credit: SubwaySandwich chain reveals new logo and symbol as part of rebrand.Exclusive Brief: 0

Subway, the world’s largest sandwich chain, revealed a bold update to its iconic logo, along with a powerful new symbol. Consumers will catch a glimpse of the new logo in ads airing August 5.

Chains: Subway

McAlister’s Turns Cookies Blue for Autism Speaks

QSR Magazine - Fri, 2016-08-05 09:50
McAlister's is turning its sugar cookies blue for Autism Speaks.Exclusive Brief: 0

McAlister's Deli has announced its national partnership with Autism Speaks, the world’s leading autism science and advocacy organization. Throughout the month of August, McAlister’s will turn its famous sugar cookies blue, in support of the organization’s signature color. $0.75 from each cookie sold will support Autism Speaks’ mission of funding scientific research, increasing awareness of autism spectrum disorder, and advocating for the needs of people with autism and their families.

Chains: McAlister's Deli

Five Reasons Why Franchising Without a Franchise Consultant is Reckless

Franchise-Chat - Fri, 2015-03-27 22:00
Callum Floyd, Director of Franchize Consultants in New Zealand, explains five important reasons why a franchise development consultant is pivotal when franchising a business.
Categories: Latest News