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Opel cuts working hours at two German plants following Brexit vote

AutoNews - Fri, 2016-08-19 06:54
Opel is cutting working hours at two German plants due to lower demand for its Corsa and Insignia models after the UK's vote to leave the EU. The UK is the biggest market for the two cars.
Categories: Latest News

Are There Any Redundancies in Your Organizational Chart?

Small Business Trends - Fri, 2016-08-19 06:30

I’m going to be honest with you, I do not know why/if this is funny. Frankly, I’m not sure it makes sense at all.

I was sitting around thinking about washers and dryers (as one does) and trying to come up with a third option and this presented itself. It’s pretty weird.

I think it would work better if “supervisor” ended in “-er” but maybe not.

That being said, this cartoon does make me laugh. I cannot for the life of me explain it, but there you go.

This article, "Are There Any Redundancies in Your Organizational Chart?" was first published on Small Business Trends

Embassy Suites By Hilton Celebrates Groundbreaking Of New Hotel In Indiana

Hotel Interactive - Fri, 2016-08-19 05:21
INDIANAPOLIS--Embassy Suites by Hilton, a global brand of upscale, all-suite hotels from Hilton (NYSE: HLT), and Sun Development & Management Corporation ...

Marriott Syracuse Downtown Officially Opens; To Be Managed By Crescent Hotels & Resorts

Hotel Interactive - Fri, 2016-08-19 05:16
SYRACUSE, NY-–After a $76 million dollar restoration and over two years of dust, hardhats and the occasional discovery of hidden architectural ...

The Value of Cozying Up to Your Local News Reporters

Small Business Trends - Fri, 2016-08-19 05:00

Every business owner or professional wants press coverage. It legitimizes your business in the eye of the public. It creates awareness about you and your services. And of course, it makes you feel proud and accomplished.

Press coverage, or simply getting quoted in an article as an expert in your field, is hard to come by. That’s part of why it feels so good and means so much to successfully get press. More importantly, this means you need a strategy for your press efforts from Day 1 inside your business.

Here’s where I believe most people screw up. They shoot for the stars, thinking the only valuable coverage is in big magazines like Inc and Forbes. They draft congratulatory press releases and pay $900 to have them distributed via PRWeb. They cold email journalists at these big magazines and ask for a favor, with nothing offered in return.

It’s all backwards, and unlikely to produce results.

What does work and what I have learned through trial-and-error over many years, is focusing your press outreach on a local level, and creating relationships in advance of desiring coverage.

How to Get Local News Coverage

Now, I want to get on all the big websites and bask in the glow of a journalist saying how great I am just as much as anyone else, but you have to start at the beginning. The beginning is local, because local press is mathematically much more likely to take an interest in your story. It doesn’t matter if you are in Seattle or Lawrence, Kansas, the local “pool” is smaller than the national or international pool of Inc and Forbes.

So start local. Think publications like local TV stations, your local version of the business journal and local newspapers. In San Diego, it’s places like the SDBJ and DiscoverSD.com.

The other step is creating relationships in advance. Don’t make your first email to a journalist at your local business journal be something like “Hey! I just launched a new product and you should cover it!” No. Instead, you want to follow people, comment on their articles, and engage in conversation well before you launch that new product.

Think about being in the shoes of the journalist. They get pitched all the time. They want to write about interesting, relevant business news and people in their area (of focus, or geography).

Journalists are also people. They value relationships. They will return a favor if a favor is given. A good friend of mine who is a local attorney and runs Free Legal Aid put it best: “For value shown, value is given.” It’s classic reciprocity. And you have to give first.

Here’s an example. When I was with a private equity firm here in town, I saw that the local journal syndicated press releases from our firm about acquisitions. It wasn’t a story, but it was a mention. I knew that eventually, it’d be great for recruiting and awareness if we had some quotes or even a dedicated article about us published. So I sought out the two contributing writers who covered our field, and started commenting on their stories. One article that graded San Diego an “F” for its investment culture was harsh, in my view, so the journalist and I debated it via email. Then I sent some additional statistics his way to further my point.

It was a good debate, and afterward, I mentioned I was with a firm in town and would love to get together for coffee some time to discuss the climate in San Diego. Once our schedules aligned, we met and chatted for 30 minutes at their office. No big deal, but it put a face with a name, and placed me at the front of his rolodex for any stories about private equity in town. It paid off months later when we had a spotlight done on a deal, and we ended up hiring a new CFO who reached out after reading the article.

In the same vein, my partner at PolicyZip moved back to Kansas City two years ago and slowly struck up a relationship with some of the business journalists there. Once again, when we announce company news or make a recruiting push, we have an outlet with those journalists. It’s not like PR Web where you try to pay money to get attention. It’s relationships, and it’s much better.

Stay local, and plan ahead. You’ll see your press coverage increase dramatically, and have plenty of clippings to mail home to mom and dad.

News Photo via Shutterstock

This article, "The Value of Cozying Up to Your Local News Reporters" was first published on Small Business Trends

Europe's auto sector slips again in Q2

AutoNews - Fri, 2016-08-19 01:01
The values of Europe's automakers, suppliers and retailers fell during the second quarter of this year, as measured by the Automotive News Europe/PricewaterhouseCoopers Transaction Services Shareholder Value Indices.
Categories: Latest News

Dallas dealership group fined for violating 2014 FTC consent order

AutoNews - Thu, 2016-08-18 16:58
Southwest Kia, which operates three dealerships in the Dallas area, will pay an $85,000 penalty to settle charges by the Federal Trade Commission that it violated a 2014 consent order that prohibited it from deceptive advertising, the agency said.
Categories: Latest News

Auto advertising not making big impression during first week of Olympics, index says

AutoNews - Thu, 2016-08-18 14:16
Four automotive brands are among the top 10 advertising spenders for the 2016 Olympics, yet none managed to make a significant impact in U.S.
Categories: Latest News

Mercedes, BMW hit as Korea widens emissions probe after VW scandal

AutoNews - Thu, 2016-08-18 06:39
South Korea expanded an investigation into the fabrication of emissions and noise-level test results to 23 foreign automakers, including Mercedes and BMW, after fining VW Group $16 million for violations.
Categories: Latest News

Krystal Offers Week-Long Root Beer Float Deal

QSR Magazine - Mon, 2016-08-08 12:56
Image Caption: Image Credit: Krystal is offering $0.99 root beer floats for national holiday.Exclusive Brief: 0

The Krystal Company, the brand famous for its iconic square hamburgers, is celebrating National Root Beer Day all week. From August 8 through August 12, Krystal will offer its Root Beer floats at a special price of $0.99 from 2 p.m. to 5 p.m. in participating locations.

The Krystal Float is made with a blend of cold and frosty Barq's Root Beer, plus a scoop of creamy Blue Bunny vanilla bean ice cream.

Chains: Krystal

Wendy’s Brings Back Baconator Fries

QSR Magazine - Mon, 2016-08-08 12:45
Image Caption: Image Credit: PR NewswireWendy's is bringing back the Baconator fries for a limited time.Exclusive Brief: 0

For nine years Wendy's has offered the Baconator, featuring two quarter-pound patties of 100 percent pure fresh beef, six strips of thick-cut Applewood-smoked bacon, three slices of cheese, and a bakery-style bun.

Chains: Wendy's

Burger King Debuts Whopperito, Burger-Burrito Mash-Up

QSR Magazine - Mon, 2016-08-08 12:32
Image Caption: Image Credit: Burger KingBurger King extends the Whopperito nationwide for a limited time.Exclusive Brief: 0

Burger King restaurants are introducing a Tex-Mex twist on its famous Whopper sandwich nationwide with its new Whopperito burger-burrito mash-up. After a local market debut that sparked widespread demand from guests, Burger King restaurants is now taking its Whopperito national at participating restaurants beginning August 15.

Chains: Burger King

Cott Corporation To Acquire S&D Coffee

QSR Magazine - Mon, 2016-08-08 10:55
S&D Coffee & Tee will be acquired by Cott beverage producers.Exclusive Brief: 0

S&D Coffee Inc. has accepted an offer made by the Cott Corporation to be acquired.

Following the completion of the proposed transaction, S&D will be a subsidiary of Cott, still operating under the S&D Coffee & Tea name. Ron Hinson, at almost 38 years with the company, will remain president and CEO of S&D, and the management team will assume the same scope and responsibilities. Cott, a global, multi-beverage leader, will enable further development and acceleration of S&D’s business model.

Chains: S&D Coffee

Blaze Opens 150th Pizzeria at Disney World

QSR Magazine - Mon, 2016-08-08 10:28
Image Credit: Blaze PizzaBlaze opens its flagship location in Disney Springs.Exclusive Brief: 0

Blaze Fast-Fire’d Pizza, a leading fast-casual artisanal pizza chain, has opened its new flagship restaurant in Disney Springs at Walt Disney World Resort. Known for its chef-driven recipes, the 150th Blaze restaurant debuts in an architecturally innovative structure that was designed specifically for this location.

Chains: Blaze Fast Fire'd Pizza

Focus Brands Commits to Sourcing Cage-Free Eggs

QSR Magazine - Mon, 2016-08-08 09:17
Focus Brands will source only cage-free by 2026 for its franchises.Exclusive Brief: 0

In response to a growing consumer sentiment towards cage-free eggs and the adoption of this policy by several other food service companies, Focus Brands is joining forces with others in the industry and announcing its commitment to sourcing ingredients that contain only cage-free eggs. 

While not a large user of eggs or food items with egg as an ingredient, Focus Brands will work with its suppliers to ensure that all of its restaurant menu items will contain only cage free eggs by 2026. 

Chains: FOCUS BrandsCarvelCinnabonSchlotzsky'sMoe's Southwest GrillAuntie Anne'sMcAlister's Deli

Fuzzy’s Taco Shop Hits 100-Store Milestone

QSR Magazine - Fri, 2016-08-05 12:30
Image Credit: Fuzzy's Taco ShopFuzzy's Taco Shop opens its 100th store in Oklahoma City.Exclusive Brief: 0

Fort Worth, Texas-based Fuzzy’s Taco Shop, the award-winning, Baja-style, fast-casual Mexican restaurant group, hit a milestone this week with the opening of its 100th restaurant. The 100th Fuzzy's Taco Shop is in Oklahoma City, making it the fifth Fuzzy's Taco Shop in Oklahoma, the third in Oklahoma City, and the first tenant to open in the brand new Chisholm Creek mixed-use development in northwest Oklahoma City. 

Chains: Fuzzy's Taco Shop

McDonald’s Olympic Kids To Walk in Opening Ceremony

QSR Magazine - Fri, 2016-08-05 11:57
McDonald's Olympic Kids will walk in the Parade of NationsExclusive Brief: 0

McDonald’s is honoring the spirit of friendship that is at the heart of the Olympic values by celebrating nearly 100 kids from around the world with a once-in-a-lifetime, and first-ever, opportunity to participate in an Opening Ceremony at the Rio 2016 Olympic Games. The McDonald’s Olympic Kids will walk in the Parade of Nations at Rio’s famed Maracanã Stadium in front of 80,000 live spectators and billions of television viewers worldwide. 

Chains: McDonald's

Get a Glimpse at Subway's Brand-New Logo, Branding

QSR Magazine - Fri, 2016-08-05 10:11
Image Caption: Subway's new symbol borrows its iconic arrows for a simpler design.Image Credit: SubwaySandwich chain reveals new logo and symbol as part of rebrand.Exclusive Brief: 0

Subway, the world’s largest sandwich chain, revealed a bold update to its iconic logo, along with a powerful new symbol. Consumers will catch a glimpse of the new logo in ads airing August 5.

Chains: Subway

McAlister’s Turns Cookies Blue for Autism Speaks

QSR Magazine - Fri, 2016-08-05 09:50
McAlister's is turning its sugar cookies blue for Autism Speaks.Exclusive Brief: 0

McAlister's Deli has announced its national partnership with Autism Speaks, the world’s leading autism science and advocacy organization. Throughout the month of August, McAlister’s will turn its famous sugar cookies blue, in support of the organization’s signature color. $0.75 from each cookie sold will support Autism Speaks’ mission of funding scientific research, increasing awareness of autism spectrum disorder, and advocating for the needs of people with autism and their families.

Chains: McAlister's Deli

Five Reasons Why Franchising Without a Franchise Consultant is Reckless

Franchise-Chat - Fri, 2015-03-27 22:00
Callum Floyd, Director of Franchize Consultants in New Zealand, explains five important reasons why a franchise development consultant is pivotal when franchising a business.
Categories: Latest News