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This week we shine the spotlight on Righteous Marketing, a niche marketing agency. This Utah-based company was founded in 2010 by Robert Brady (above) and currently has two employees. Righteous Marketing manages pay-per-click (PPC) marketing campaigns for small businesses to medium sized businesses.
WHAT THE BUSINESS IS KNOWN FOR: Deep expertise in pay-per-click advertising.
This includes Google AdWords, Bing Ads, Facebook Ads, Twitter Ads, and LinkedIn Advertising. By focusing obsessively on the pay-per-click niche, the team is able to stay up-to-date on new features, strategies, and best practices. But they also look at the big picture, to make sure pay-per-click ad campaigns work hand in hand with a small business’s other marketing. “We understand how PPC fits in the overall marketing mix and can support other areas such as email marketing, content marketing, SEO, conversion rate optimization and sales. ” Brady adds.
BIGGEST RISK TAKEN IN THE BUSINESS: Hiring the company’s first employee.
“With employees you need more consistent cash flow as well as cash reserves to ensure you can always make payroll,” Brady explains. Hiring also adds more expense — and that puts the company under pressure to bring in more sales. “The worst case scenario would be to add employees just before losing clients and creating a situation where the company doesn’t have the revenue to justify the headcount, leading to layoffs,” Brady says. Fortunately things have worked out well with the hiring of the company’s first employee, however. And Brady says Righteous Marketing continues to grow.
FIRST MOVE IF THE COMPANY SUDDENLY GOT AN EXTRA $100,000: Deploy software to automate highly repetitive tasks the team does every day.
“Whether that would entail purchasing a software solution currently on the market or developing our own, that would be my first move,” Brady adds.
After that, attending more conferences for the added networking, visibility and training they provide would come next on the list.
IF THIS BUSINESS WERE A SONG IT WOULD BE: ”TNT” by Australian heavy metal band AC/DC.
“Because we really are dynamite and are ready to blow up your PPC campaigns!” Brady explains.
FAVORITE QUOTE: ”I’m kind of a big deal. People know me. My apartment has many leather-bound volumes and smells of rich mahogany.”
The quote is from the movie “Anchorman” starring Will Ferrell. In one scene, Ferrell’s character TV anchorman Ron Burgundy famously makes that quip in a comically self-important way. Of course, Brady, a humble likeable man, sees the humor in that quote.
FAVORITE TEAM FOOD: Owner Robert Brady lists Arby’s among his favorite places to eat. He says he knows it’s weird but likes it anyway. “It’s the combination of seasoned curly fries, Mountain Dew on tap, and roast beef sandwiches,” he explains. Righteous Marketing’s first employee Sam Turner is a huge fan of the macaroni and cheese from Noodles & Co.
FUN FACT: Each day at 3 p.m. in the afternoon the two-man team at Righteous Marketing has a “shootout” on a Little Tikes basketball rim. Each gets two practice shots and then 10 regular shots. The highest score wins for the day. If there is a tie, team members have an overtime round with five shots each, no practice. If still tied after that, they go to sudden death, one shot at a time. “It’s fun and helps break up the afternoons when people tend to be getting a little tired anyway,” says Brady.
The post Spotlight on Righteous Marketing: Dedicated to PPC Campaigns appeared first on Small Business Trends.
The revelation last week of the Heartbleed bug has had retailers scrambling to both find vulnerabilities and reassure customers, but the threat is far from over.
Data collection and analyzation are among the top challenges for retail marketers today, further proving that IT functions are playing larger roles within retail organizations.
The National Restaurant Association Educational Foundation (NRAEF) announced it received a $420,000 donation from The Coca-Cola Company to support NRAEF’s various engagement programs in 2014, such as ProStart, which connects the industry and the classroom to train students in skills that will help them achieve exciting, rewarding careers.News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.
Blaze Fast Fire’d Pizza announced it has signed three new area development agreements to open Blaze Pizza franchise restaurants in Boston, Dallas, and Phoenix. The fast-casual pizza chain now has commitments to build 252 franchise units in 24 states and Washington D.C.News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.
WFF, the premier leadership development organization in the foodservice sector, announced the exclusive content and speakers for its annual Executive Summit, taking place July 28–30 at The Roosevelt New Orleans Hotel in New Orleans, Louisiana.News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.
Zebra Technologies has agreed to purchase Motorola Solutions' enterprise business unit for $3.45 billion in an all-cash transaction.
Garbanzo Mediterranean Grill, a Denver-based fast-casual, announced updates to its board of directors and senior leadership team to better align with long-term growth objectives. Rob Doran, current chief executive officer of Granite City Food & Brewery, and Michael Staenberg, founder of The Staenberg Group, have been appointed to Garbanzo’s board of directors. Industry icon Ralph Decker also joins the Garbanzo senior leadership team as director of field services.News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.
Home Care Assistance invites caregivers, clients and community members to participate in “The Walk to Okinawa,” a simulated trek from Scottsdale, Arizona to Okinawa, Japan.
(PRWeb April 11, 2014)
Read the full story at http://www.prweb.com/releases/2014/04/prweb11755770.htm
We meet so many people in our business activities at events, conferences, meetings, workshops and even randomly.
I have found that if I invite and attract someone to me by my energy, attitude and self confidence all wrapped up in a big, warm smile and a firm handshake, it’s worth a thousand words.
I don’t know why more people don’t smile. I understand the fear of meeting new people and being at events with a large crowd where they may not know people. It’s daunting and scary. It is for me too sometimes, and I consider myself very good at this. But I have had to work on it – and through it.
I find that if I go into networking and meeting with people from a neutral, fun position rather than with an agenda, things turn out the best. Using the power of a smile can be a secret weapon and superpower. It’s everyone’s.
The power of a smile is transformative and we all have that power when we smile. Turns out, there is a science behind smiling that begins in the brain. Once the smiling muscles in the face contract, there is a positive feedback loop that goes back to the brain and reinforces our feeling of joy:
“Smiling stimulates our brain’s reward mechanisms in a way that even chocolate, a well-regarded pleasure-inducer, cannot match.”
Our brain can even distinguish between a real smile and a fake smile, and it’s all in our eyes when we smile. Your brain keeps track of your smiles, kind of like a smile scorecard. It knows how often you’ve smiled and which overall emotional state you are in.
Studies have shown how smiling reduces stress, increases our overall health, well being and attitude. Below are a few things that can help you get your smile on more – especially in business.Smile Networking Use Your Imagination
Imagine and think about happy, joyful experiences and situations before you go to events. Set up your mindset before you attend.
Researcher Andrew Newberg says:
“We just ask a person, before they engage in a conversation with someone else, visualize someone they deeply love, or recall an event that brought them deep satisfaction and joy. It’s such an easy exercise, and we train people to do it in our workshops.”Practice Smiling in a Mirror
As silly as this sounds – is as effective as it can be. Practicing smiling with yourself can get you through some of the fear that makes you uncomfortable with smiling at others. Try going through the day and smiling a lot to everyone and everything. You’ll be amazed at how it is reciprocated.Get Comfortable Drawing People Towards You
Smiling is magnetic and it’s a conversation starter. People who smile are kind of intriguing and magnetic to me. I find myself wondering what they are smiling about, and isn’t that a great conversation starter:
“What’s making you smile today?”
Researcher LaFrance concluded that overall, women smile a lot more than men. She says:
“In general women are more accurate than men in detecting what is really going on with someone by looking at their face and listening to their voice. Women are more likely to tell the difference between a felt and a fake smile.”
I bicycle regularly and have started smiling at other riders, walkers and runners that I pass on the trail I ride on much more. Turns out, they are more than willing to smile back, give me a head nod or a thumbs up.
At business events, I am naturally drawn to people who are smiling and enjoying themselves. When I use the power of my smile, it not only puts people at ease, and gives them an opening for a conversation, but people who smile at me – I am much more inclined to engage with.
Your smile is worth a thousand words. Trust it and use it as much as you can – it’s your superpower.
Smile Photo via Shutterstock
A newly released article from EmpoweredEzine.com takes a look at three innovative new business opportunities new entrepreneurs might want to check out this year.
(PRWeb April 11, 2014)
Read the full story at http://www.prweb.com/releases/empowered-ezine/new-business-opportunity/prweb11759025.htm
For a second year now, Liberty Tax Service, a subsidiary of JTH Holding, Inc. (NASDAQ: TAX), is completing this year’s tax season with a grand finale finish. Lady Liberty wavers will fill Times Square...
(PRWeb April 11, 2014)
Read the full story at http://www.prweb.com/releases/2014/04/prweb11757286.htm
That is the normal human emotional response to learning of the recently unveiled Kentucky Fried Chicken drumstick corsage .
Mark Wilson goes on the air with host Tom Pechar of Cape Fear Seniors to announce new senior living facility.
(PRWeb April 11, 2014)
Read the full story at http://www.prweb.com/releases/radiox/capefearseniors/prweb11747242.htm