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You’re Not Seeing Things, Google Has a New Logo

Small Business Trends - Fri, 2015-09-04 05:30

So it doesn’t seem like a big deal at first because it’s just something new to look at, but the recent introduction of a new Google logo actually has a lot of layers to examine. But first and foremost, above is a screenshot of the new logo that Google unveiled on their blog in an official announcement this week.

If you visit the homepage of Google, you’ll see a video that doodles the new logo into action, except of course this time it isn’t one of their fun daily doodles because it’s here to stay.

Why Google Decided to Make a Logo Change

Again, at first glance it doesn’t look like much, but Google actually explained in the announcement that the new logo and “identity family” reflect Google’s new reality — that they are being used across many different platforms, devices, apps, and more, sometimes all in one single day. To take things one-step further, a Fast Company Design article reminded us that the company makes whole operating systems for laptops, phones, watches and smart home products. They’re building cars that don’t need you to drive them. It responds to your voice, maps you based on location, and so much more. They aptly say, “Google went from being a way we find trivia to becoming the digital infrastructure of our lives.”

Aside from just the way that Google has changed over the years, Google also announced a new parent company called Alphabet last month on August 12. The new company will acquire Google and become a collection of companies with Google being a wholly-owned subsidiary. Google founders Larry Page and Sergey Brin will run Alphabet while Sundar Pichai, Page’s deputy at Google, will become CEO of Google. In short, it makes sense that now is the time to make the change as Google continues to make other major shifts. You can learn more about Google Alphabet here.

The New Logo is More Than Just a Change of Font and Color

The idea behind the logo is to make it easy to see when Google is working for you regardless of your device or input (such as tap, talk, and type). In the past the Google logo would just be present whenever you were using a Google service, but now that Google has become so interactive and different in so many places and in so many ways, it made sense for them to show you how Google is working for you at a given time.

A few of the changes you’ll see include:

  • There will be a new colorful Google mic so that you know whether you’re talking, tapping, or typing.
  • There will be no more blue “g” icon anymore; it will now be a four-color “G” to match the new logo.
  • The new logo should look better on small screens because the simpler lettering scales better and is more distinct.
  • According to The Verge, it is easier for Google to display on low-bandwidth connections because the new version is only 350 bytes compared to the current logo, which is 14,000 bytes.
  • The new four colored “G” and a new Google+ logo are now a part of your Drive.

In regards to the recent formation of Alphabet, the new logo change will help to keep Alphabet and Google more related from a design standpoint.

What do you think of the new Google logo? Let us know in the comments below.

Image: Small Business Trends

This article, "You’re Not Seeing Things, Google Has a New Logo" was first published on Small Business Trends

Cottman Transmission and Total Auto Care Partners With BoeFly To Help...

PR Web - Fri, 2015-09-04 03:30

Cottman Transmission and Total Auto Care recently partnered with BoeFly, the online marketplace for small business lending, to offer its franchisees nationwide quick and simple access to financing....

(PRWeb August 26, 2015)

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Cruise Planners’ 2015 Convention Already Sold Out

PR Web - Fri, 2015-09-04 03:30

Cruise Planners, the nation’s largest home-based travel agent franchise network, will be hosting its annual convention in Boca Raton, Fla. this fall with hundreds of eager travel agents

(PRWeb August 26, 2015)

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Fresh To Order Signs Chicago: Progressive Dining Group to Open...

PR Web - Fri, 2015-09-04 03:30

“Fast-fine” dining pioneer, Fresh To Order (f2o) is partnering with the veteran restaurateurs at Progressive Dining Group (PDG) to bring Fresh To Order’s chef-driven menu of freshly prepared, healthy...

(PRWeb August 26, 2015)

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Robert McKinley Beavers Jr., McDonald’s First African American Senior...

PR Web - Fri, 2015-09-04 03:30

Robert M. Beavers Jr., 71, founder and Chief Executive of Beavers Holdings LLC, passed away on Tuesday, August 18, 2015. Mr. Beavers served as the first African American member of McDonald’s Board of...

(PRWeb August 26, 2015)

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Planet Beach Retires “Automated Spa” Tagline

PR Web - Fri, 2015-09-04 03:30

Planet Beach retires “Automated Spa” sub-appellation in favor of the more progressively accurate title “Planet Beach spray & spa”

(PRWeb August 26, 2015)

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Inc. 5000 Recognizes Home Care Assistance as One of America’s Fastest...

PR Web - Fri, 2015-09-04 03:30

Home Care Assistance is honored as an Inc. 5000 fastest growing company after growing by over 100% in the past three years and adding over 1000 new jobs

(PRWeb August 26, 2015)

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Canadian fast-food chain caters to Indian tastes

Topix - Fri, 2015-09-04 03:20

Fancy a submarine sandwich with astonishing options of sauces and breads catering to the Indian palete with a blend of exotic fusion? A Canadian burger chain is offering you just that at its first Indian outlet in the national capital. Mr. Sub also offers you Asian flavors like Indonesian sambal sauce and some from further afar - like a Mexican patty.

Categories: Today's Food News

Cars crash into Paramus Wendy's; 2 injured

Topix - Thu, 2015-09-03 23:17

A Wendy's restaurant along Route 4 in Paramus is badly damaged and two patrons were injured after two vehicles crashed through the fast-food restaurant's wall.

Categories: Today's Food News

Campaign Furniture Markets Quality on a Budget

Small Business Trends - Thu, 2015-09-03 21:30

If you’ve ever experienced the headache of assembling your own furniture, particularly from low-budget stores like Ikea, then you understand the frustrations of Brad Sewell.

Sewell, a former Apple engineer, moved from California to Boston for business school a few years ago. And he had difficulty finding furniture that fit somewhere between IKEA’s inexpensive, do-it-yourself model and the high-end stores that weren’t exactly affordable. He explained to Entrepreneur:

“I had this taste in quality, but a budget that was like ‘graduated IKEA.’ There wasn’t much between your disposable furniture and the really high-end stuff.”

He knew that there had to be a way to make and ship furniture so that it was both high quality and easy to assemble. So, in 2012, he started his own furniture company, Campaign. He even left Harvard Business School to focus on the project.

The eCommerce site launched earlier this month, offering chairs, loveseats and sofas made from laser-cut steel tubing and organic cotton. It’s not a large enough line to rival the likes of IKEA just yet, but Sewell has big plans for the future. He wants to get into dining tables, bedroom sets and even outdoor furniture. And, he has plans to partner with other designers to release limited edition covers for the various furniture pieces.

He also has a goal of opening a storefront at his Emeryville, California headquarters. But in the meantime, he has some creative ideas for showcasing the products to those customers who might be too far away or can’t make it into the showroom. He said to Entrepreneur:

“Whether it’s your favorite coffee shop in Brooklyn or a hotel lobby in San Francisco, or a bar in downtown Los Angeles or a startup [company’s] lobby, we really want to curate list of great places to showcase a few pieces. So your buying experience would be visiting the website, seeing all the features, and then seeing a list of locations where you can try them out.”

While the business is still in its very early stages, Sewell’s idea does show some promise. Born out of his own desire for furniture that fits somewhere in the middle of the market, the company’s offerings are likely to fit the budgets of plenty of others who have experienced that same conundrum.

So if the company can both expand on its offerings and get the word out about them, there are likely plenty of consumers out there just waiting to pay a bit more for nicer furniture that won’t take hours of frustration to build.

Image: Campaign

This article, "Campaign Furniture Markets Quality on a Budget" was first published on Small Business Trends

Applebee’s president Steven Layt resigns amid corporate consolidation

Nation's Restaurant News - Thu, 2015-09-03 20:03
DineEquity’s CEO Julia Stewart will serve as interim president of Applebee’s DineEquity’s CEO Julia Stewart will serve as interim president of Applebee’s

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Milestone for Facebook: One Billion People in a Day

Small Business Trends - Thu, 2015-09-03 20:00

Facebook made history recently by reaching a significant milestone: a billion users in a single day.

CEO Mark Zuckerberg published a post to announce that “1 in 7 people on Earth used Facebook to connect with their family and friends.” This big feat reinstates Facebook’s leadership in the social media space and gives a real sense of its incredible reach across countries and continents.”

In his post, Zuckerberg further added:

“I’m so proud of our community for the progress we’ve made. Our community stands for giving every person a voice, for promoting understanding and for including everyone in the opportunities of our modern world.”

Making Big Strides

Since its launch in 2004 as a social network for college students, the company has evolved rapidly to expand the scope of its services. It has strived to become more user-friendly and accessible to people across the globe.

As part of its plans, Facebook introduced, a partnership with other big tech players to improve net connectivity throughout the world in 2013. The group aims at developing affordable smartphones and other tools that would cut the amount of data needed to run various apps. These tools would also provide basic Internet services for free.

What It Means for Your Business

Facebook’s massive reach has created a plethora of opportunities for businesses of all sizes. It has made businesses realize the tremendous potential of social media marketing to reach their target audience.

A study conducted by G/O Digital Marketing confirms the growing stature of Facebook among its users. According to the study, 68 percent of respondents have used social media sites to look for local businesses.

What’s even more fascinating to note is that about 58 percent of participants expect a response to their queries and complaints on Facebook.

What this means for you as a business owner is that you cannot underestimate the potential of Facebook in helping you connect with your customers. The one billion milestone in itself reflects the incredible size of the Facebook community, which continues to thrive.

And Facebook is very keen on leveraging its position and reach to attract more small businesses.

Recently, the social networking giant announced that it now has 40 million active small business pages. Significantly, nearly all of the 2 million who use the platform to advertise their products and services are small business owners.

Inspired by the numbers, Facebook is planning a slew of changes aimed at keeping business owners like you using the site. Its chat function, for example, will offer live one-on-one support to respond to all of your queries in real-time.

With Facebook trying to position itself as a mainstream marketing solution, it will be harder than ever for small businesses to ignore its necessity.

Image: Mark Zuckerberg/Facebook

This article, "Milestone for Facebook: One Billion People in a Day" was first published on Small Business Trends

Carl's Jr. stick with sex-sells ad strategy as it expands in Canada

Topix - Thu, 2015-09-03 19:05

The Carl's Jr. brand is the ad world's equivalent of the grimy, calendar-girl-festooned walls of an old-school mechanic's shop. At every turn, you can expect to see greased-up models in bikinis reclining on cars ; licking their fingers ; or bending over .

Categories: Today's Food News

Why Isn’t Your Video on LinkedIn?

Small Business Trends - Thu, 2015-09-03 18:30

As the business owner of a company that creates commercial videos, I often get asked where the best place is to post video content.

The obvious answer is your website and YouTube.

But there’s another less obvious place I’d like to suggest: LinkedIn.

If you’re in business, you probably know it’s about getting more people to know, like, and trust you and your product or service. You probably also know that great video content is one of the best ways to do that.

So, if you have great video content you’ll want to post it where ever you can. And, that includes posting video on LinkedIn. As we all know, LinkedIn is often the first place people go to check someone out. So why don’t most people post video on LinkedIn?

I have my theories:

  • They don’t realize they can.
  • They assume they can, but don’t think it’s a big deal not to, especially since most don’t.
  • They aren’t technically inclined, assume it’s a pain, and can’t be bothered to learn.
  • They have no video to post.

Regardless of the excuses, as more and more people fully realize the need for video content — which is happening — I predict you’ll be seeing a major shift in video on LinkedIn.

For those that don’t need convincing the only question is: “What kind of video do I need?”

If you have a business, you’ll obviously want to post something that explains your product or service in a way that gets folks interested and, ideally, excited.

Whether you have a business or not, you should post video content that helps people know, like and trust you. How you successfully do that is probably the subject for another article. But, whatever it is, it must be decent quality and a positive reflection on you.

So, are you ready to create and post video content?

LinkedIn Mobile Photo via Shutterstock

This article, "Why Isn’t Your Video on LinkedIn?" was first published on Small Business Trends

McDonald's all-day breakfast could drive up egg prices

Topix - Thu, 2015-09-03 18:06

McDonald's has been testing all-day breakfast menus at select locations in the U.S. and will offer it at all locations beginning in October. McDonald's has been testing all-day breakfast menus at select locations in the U.S. and will offer it at all locations beginning in October.

Categories: Today's Food News

TrueCar inks partner deal with Sam's Club

AutoNews - Thu, 2015-09-03 16:01
TrueCar gained a key ally today with the announcement that it will partner with Sam's Club to offer members access to a new-car buying program.
Categories: Latest News

Restaurant promotions tackle football season

Nation's Restaurant News - Thu, 2015-09-03 14:49
Brands kick off programs aimed at both actual games and fantasy leagues

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Report: Restaurant same-store sales rise 1.7% in August

Nation's Restaurant News - Thu, 2015-09-03 14:17
Traffic declines, but still shows improvement over previous month Traffic declines, but still shows improvement over previous month

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Opponents of 'Fight for $15' Are a Bunch of Babies

Topix - Thu, 2015-09-03 14:01

In response to a new state mandate of a $15 per hour minimum wage for fast food workers, an advocacy group for fast food companies has responded that they can't afford such a wage. Yet somehow it can afford expensive media buys to lambast the pay hike.

Categories: Today's Food News

The Coffee Bean & Tea Leaf names John Fuller CEO

Nation's Restaurant News - Thu, 2015-09-03 13:41
Former Johnny Rockets CEO takes helm at coffee chain Former Johnny Rockets CEO takes helm at coffee chain

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