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North Dakota's first Potbelly to open in Fargo - 13 hours 30 min ago

Potbelly Sandwich Shop announced today an agreement that will soon bring North Dakota its first shop. Currently slated to open this summer, the shop is in development at Fargo's new Prairie Stone …


Beer pairings: Public House

Nation's Restaurant News - 13 hours 50 min ago
General manager Mark Del Monte pairs a porter with short ribs Public House general manager Mark Del Monte pairs a beer with short ribs

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A Small Irish Whiskey Brand Takes on Bacardi Over Trademark

BusinessWeek - 13 hours 51 min ago
Entrepreneur Andre Levy says the liquor giant's "actions are a danger to all entrepreneurs and to Irish heritage"

Why 'Flash Boys' and pricing complexity matter to retailers

Store Front Talk Back - 14 hours 21 min ago

Michael Lewis's new book, "Flash Boys, A Wall Street Revolt" is a great read and certainly helps explain why Wall Street has seemed so finicky over the past few years with erratic, unexplained ups and downs getting way too common.

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Congressman Tells Low-Income Worker: Higher Minimum Wage Is 'Not Right'

Topix - 14 hours 22 min ago

People like Shaneeka Rainer are often told that they shouldn't try to get the minimum wage increased because it only really applies to teenagers working entry-level jobs.

Categories: Today's Food News

Creative Learning Corporation Announces Bricks 4 Kidz® Master...

PR Web - 14 hours 37 min ago

Bricks 4 Kidz® rolls out the first Master Franchise in New South Wales, with plans for 50 sub-franchises. The award-winning concepts of Creative Learning Corporation are now in 26 countries, with...

(PRWeb April 10, 2014)

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Spavia Announces Corporate Spa Programs

PR Web - 14 hours 37 min ago

The leading form of employee appreciation

(PRWeb April 10, 2014)

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Pancheros Expands Presence in New Jersey

QSR Magazine - 15 hours 7 min ago
Exclusive Brief:  no

Pancheros Mexican Grill, a fast-casual Mexican brand known for its creation of Bob the Tool, will open its newest New Jersey location in Bridgewater. In honor of the grand opening, the location will be offering a $1 burrito promotion on April 22, from 4–6 p.m.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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Broken Arrow restaurant robbed at gunpoint

Topix - 15 hours 27 min ago

Police tell FOX23 a manager at a fast food restaurant in Broken Arrow finished closing the store when two men robbed her at gunpoint.

Categories: Today's Food News

Domino's Fried Chicken Crust + KFC Fried Chicken Corsage = Fried End of World

Topix - 15 hours 27 min ago

At this point, the only way we'd top the amount of doomy metaphors is if Nostradamus were resurrected onto a 100 tortillas and the tortillas all rolled, upright like tires, to Stonehenge and burst into flame under a gaggle of crows.

Categories: Today's Food News

15 Hotel Room Grievances

Hotel Interactive - 15 hours 29 min ago
In case you didn’t know, here are the top things that can upset guests.

How Do You Optimize Your Facebook And Twitter Accounts?

Small Business Trends - 15 hours 50 min ago

Whether you need to promote your brand, share event pictures, connect with your clients or create a buzz, social media marketing is a necessity and not an option any more.

An optimized social media profile shows your strong social media presence. But how do you elevate your social media profile to establish a strong connection with your fans?

Let’s explore two of the most popular social media platforms and how you can optimize them.

Facebook Optimization Your Facebook Profile Demands a Vanity URL

Select a unique username for your business page through www.facebook/username. This will be used for your unique Facebook URL.  However, once the name is chosen, it cannot be modified later, so be sure to check for errors.

Add a Professional Touch to Your Profile Image

Your profile image should only consist of your name and logo of the company. This helps to build brand awareness every time your business updates, comments and shares content on Facebook.

Be Creative With Your Cover Photo

Think of roadside billboards. Your cover photo should follow the same path. It should be eye catching and express your brand clearly:

  • Highlight your team.
  • Feature a promotion.
  • Share a holiday message.
  • Use collage images to showcase your products and services.
  • Use fan photos shared with you of people enjoying your products, services, promotions, etc.
Use Apps

There are many Facebook applications that can help you promote links to your site, your articles and online retail space. Here are few commonly used ones:

  • SlideShare
  • Networked blogs
  • Static FBML (Facebook HTML)
  • Reviews
Update Your Business Status With Keywords and Visuals

Facebook pages are indexed by search engines. This means that public updates from your Facebook business page often show up in Google’s real time search results. So, next time you update something on your page, keep important keywords in mind.

And nothing is more boring than a page full of text so be sure to add images and videos.  Research shows that updates with images are clicked 54% more than text-only updates and 22% more with video updates.

Twitter Optimization Be Smart With Your Twitter Handle

What comes after the ‘@’ symbol is important. It should convey something to followers. For instance, an effective Twitter handle is your company name. However, keep in mind that your handle can only be 15 characters. So get creative if you have a lengthy name for your company.

Get Creative With Your Profile Image and Background

Your profile picture is attached to all tweets so keep it consistent with your business logo because it is the face of your brand. Twitter is all about what you have to say, so it should look like its coming directly from you and nowhere else. Be creative with how you present yourself. An engaging profile image should possess the following characteristics:

  • Different from your competition.
  • Visually engaging and professional.

An engaging image for your Twitter profile can make you stand out in a sea of thousands of tweets. Moreover, if you are successful with your universal value proposition and targeted value proposition, there are chances that lots of visitors will become your consistent followers because they identify with your overall value proposition.

Similarly, your background image can make a big difference in the conversion rate. Incorporating a compelling background image increases the amount of time visitors spend on your profile. Your Twitter background image should communicate and highlight your value proposition. Try some of the following ideas:

  • Use custom call-to-action that converses directly with Twitter users.
  • Share contact information including your phone number, social networks and blog.
  • Offer promotions.
  • Add testimonials.
  • Crowd source photos from followers that use or show off your products.
Pay Attention to the Color of Your Header Image

Your header image should not overshadow your profile image. Keep it dark and muted. If your image is too bright, your profile may not be readable.

Develop a Great Bio

Every business is unique and so are its requirements. It is important to be interesting and engaging. Your bio should be a unique 160 character summary of your company’s mission. This reflects who you are, why people should follow you and the benefit of following you.  Make sure to display:

  • What your business does.
  • Your brand’s character.
  • Who they are talking with.
Add Your Location and Link

This is the easiest thing to do and hopefully takes the least amount of time. If you do not want to add a specific location, pick a geographical location. Advanced search on Twitter allows users to search by location. Adding your location is a great way to connect with your local community.

Also add a link to your website. Chances are that the 160 character summary doesn’t explain everything you want to convey to someone who is genuinely interested in your company. Ideally, that is what your website does.

Tablet Photo via Shutterstock

The post How Do You Optimize Your Facebook And Twitter Accounts? appeared first on Small Business Trends.

More than One-Third of U.S. House Co-Sponsors JOLT Act

Hotel Interactive - 16 hours 6 min ago
The U.S. Travel Association today announced that the Jobs Originated through Launching Travel (JOLT) Act, H.R. 1354, has garnered 150 co-sponsors ...

BridgeStreet Global Hospitality Announces Long-Term Affiliate Agreement with Short Stay Group Amsterdam

Hotel Interactive - 16 hours 8 min ago
BridgeStreet Global Hospitality – the leading international solution for serviced apartments – proudly announces a 10-year agreement with Short Stay Group ...

Aloft Hotels Unveils Adaptive Re-Use Project in Little Rock, AR

Hotel Interactive - 16 hours 10 min ago
Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced that its fast-growing Aloft brand has embarked on an adaptive re-use project ...

Boomerang Hotels Opens GuestHouse Int’l in Lexington, KY

Hotel Interactive - 16 hours 11 min ago
Boomerang Hotels announces the opening of the newest GuestHouse International® Inn & Suites in Lexington, KY. Owned by Ashok and Meena ...

Introducing Hotel Milo: What¹s in a Name?

Hotel Interactive - 16 hours 12 min ago
HHM announced today that the historic Hotel Oceana in Santa Barbara will re-brand as Hotel Milo Santa Barbara.  The Independent Collection ...

Hilton Burlington Unveils HHonors Executive Lounge as Part of Multi-Million Dollar Renovation Project

Hotel Interactive - 16 hours 13 min ago
With décor inspired by a traditional Vermont farmhouse, the Hilton Burlington’s new Executive Lounge features three distinct areas including a dining ...

Benjamin Rafter Appointed President of Aston Hotels & Resorts

Hotel Interactive - 16 hours 15 min ago
Vacation Holdings Hawaii (VHH) has named Benjamin Rafter president of Aston Hotels & Resorts. Rafter also serves as president and CEO ...

CRDA Board Approves Measures To Advance Development And Increase Accessibility Into Atlantic City

Hotel Interactive - 16 hours 16 min ago
At today’s April board meeting, the Casino Redevelopment Authority (CRDA) approved measures to further enhance investment and economic development in Atlantic ...