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Rep. Estes: "Congress must act" on joint-employer standard

SmartBrief - Fri, 2018-03-16 14:04
The Trump administration has already succeeded in rolling back various Obama-era regulations, and this should continue with a -More
Categories: Latest News

There's nothing so dangerous as sitting still.

SmartBrief - Fri, 2018-03-16 14:04
Willa Cather, writer
Categories: Latest News

In the News: Big Business Tools Now Available to Small Business

Small Business Trends - Fri, 2018-03-16 13:40

Technology is giving small businesses advantages previously only enjoyed by big companies. This week, a lot of companies serving small businesses released new tools to help companies like yours bridge the tech gap.

QuickBooks released a new platform for accountants to manage small businesses. Salesforce and Salesfloor each have new products out to help with turning browsers into customers. And Wix has a new logo tool to boost your marketing efforts.

There’s all this and plenty more happening this week. Check out all the headlines in this week’s small business news and information roundup.

Management QuickBooks  Accountant Apps Provision Small Businesses and their Financial Advisors

The new release of QuickBooks Accountant Apps Program from Intuit (NASDAQ: INTU) gives accountants a platform for making top-rated apps available for their customers. QuickBooks Accountant Apps Program Accountants can now provision, purchase and manage apps recommended by accounting professionals and fully compatible with the QuickBooks suite of products.

Marketing Tips Wix Now Has a Logo Maker for Small Businesses

The new Wix (NASDAQ: WIX) Logo Maker gives small businesses the ability to create a free logo to boost their marketing efforts. Thousands of small businesses rely on Wix and its DIY website building platform to create their site. With the Wix Logo Maker, you will be able to create a logo designed by you to fit your brand and customizable to be displayed across different platforms.

The New PicMonkey Focuses on Selling to Small Business Brands

PicMonkey has announced a new visual communication platform looking to address the space between Adobe and Canva. The missing middle is an addressable emerging market worth $5 billion potentially serving both personal and professional customers including individuals, small to medium businesses and social media teams.

Retail Trends Holiday Returns by Customers are at 28%, Survey Says

The 2017 holiday season saw 28 percent of the gifts people purchased returned, at a value of $90 billion. The new infographic, report and survey by RedStag Fulfillment and Optro not only looks at the return rates of gifts, but how they impact businesses.

Paysafe and Verifone Offer Mobile POS to Restaurants and Small Retailers

A new partnership between Verifone (NYSE: PAY) and Paysafe will provide quick service for restaurants and small and medium-sized businesses across the United States with innovative payment solutions. Paysafe is a global provider of payment solutions while Verifone specializes in connecting payment devices to the cloud.

Sales New Salesforce Essentials Gives Small Businesses Enterprise Level Tools

Salesforce (NYSE: CRM) just announced the release of Essentials providing small businesses for the first time with a variety of apps for what the company calls the number one global CRM platform. Sales Cloud Essentials and Service Cloud Essentials are the first Salesforce Essential apps available.

SALESmanago Offers Entrepreneurs One of Its Marketing Tools for Free

SALESmanago is giving a single marketing automation tool free to young entrepreneurs and startups in all industries. The offer from SALESmanago is invaluable for individuals and companies just starting their entrepreneurial journey. And with digital presence now a key component for business success, using digital channels for your marketing is critical.

Economy Small Businesses Add 68,000 Jobs in February

With 10,000 more jobs than January, the ADP Small Business Report shows private sector small business employment increased by 68,000 jobs in February. February 2018 ADP Small Business Report The ADP (NASDAQ:ADP) report is stressing the importance of small businesses in contributing to the overall economy of the country.

Employment March Madness Will Draw Your Employees’ Focus from Work, Surveys Says

The madness has begun. And if you have millennial employees, there’s a good chance the NCAA men’s basketball tournament will distract them. Employee Productivity During March Madness You’re likely to see the famed basketball tournament brackets floating around your office.

Small Biz Spotlight Spotlight: How One Company Aims to Go from Selling Socks to Changing the World

Some businesses start with a major change or innovation. Others start with something small — like a sock. The Cause International is an example of the latter. But though the idea started small, the team still hopes it can make a big impact. The clothing company puts a major focus on giving back to communities around the world, from Chicago to Guatemala.

Small Business Loans Government Says Most Poultry Farms Are NOT Small Businesses, Can’t Get SBA Loans

An evaluation made by the Small Business Administration’s Office of Inspector General regarding loans made to poultry farmers and growers concluded most do not meet regulatory and SBA requirements for eligibility.

US Chamber of Commerce Backs New Bill to Help Main Street Businesses

The US Chamber of Commerce sent a “key vote” letter to the Senate in support of S.2155, the Economic Growth, Regulatory Relief, and Consumer Protection Act. The bill looks to provide community banks with regulatory relief after the blanket implementation of financial regulations following the 2008 financial crisis.

Small Business Operations BlueJeans Updates Meetings Platform, Can Your Small Business Team Benefit?

BlueJeans has redesigned and updated its meeting platform with a new user experience to better serve the collaborative workforce of today — including your small business team. The latest BlueJeans desktop app was developed and then tested with thousands of users to make sure it delivered with the new features.

Social Media The New YouTube Studio Offers More Insight for Your Small Business Channel

The new YouTube Studio is finally here. YouTube Studio is Out of Beta YouTube Studio features a new dashboard and three new metrics to help you gauge the popularity of your videos uploaded to the site. The tools help you manage your videos and all the other activity on your channels. These updates were launched in beta a little while ago.

Taxes Cracking the Code on the Tax Cuts and Jobs Act: How It Will Impact Your Business

Normally at this time of year, individuals and small business owners are solely focused on their 2017 taxes. But with the passage of the sweeping tax overhaul, this is no ordinary year. The Tax Cuts and Jobs Act takes affect starting with your 2018 return and beyond, but the changes are so significant, it’s important to understand the bill and how it will impact your small business.

Lawyers and Law Firms Not Seeing the Benefits of Federal Tax Cuts

Law firms aren’t jumping for joy in the same way many other small businesses are because of the recent passage of a new tax bill. The Tax Cuts and Jobs Act includes plenty of deductions and changes that could benefit small businesses in various industries. But it also imposes some new limits on deductions that may be especially relevant for law firms.

Technology Trends Kradle Launches Small Business Management Software

Kradle announces a new software package designed to help small and medium-sized businesses in any industry manage their operations. The company touts its product as a self-managed software allowing businesses to achieve their competitive potential.

Microsoft iOS Camera App Turns Business Cards into Contacts

The Microsoft Pix camera app for your iPhone now has a business-friendly feature. The app lets you scan the business card of a contact you’ve just met. It takes the information on that business card and then updates your Contact data for that person. The app also scours LinkedIn to find the new business contact’s profile so the two of you can connect.

Only 20% of Tech Jobs are Held by Women, How About at Your Business? (INFOGRAPHIC)

After a long slump, the tech industry appears to be finally back in business. Surprisingly, however, that has not brought cheer for women techies. Women in Technology Statistics According to data compiled by virtual event solutions company, Evia, women make up less than 20 percent of U.S. tech jobs, even though they make up more than half of the U.S. workforce.
Photo via Shutterstock

This article, "In the News: Big Business Tools Now Available to Small Business" was first published on Small Business Trends

Lawrence Cole of Google: Machine Learning Taking SEO Out of Black Box, Giving SMBs More Access to Insights

Small Business Trends - Fri, 2018-03-16 12:00

Last year at Nextiva’s NextCon event, one of the featured presentations was from Lawrence Cole, the Head of Mid-Market, U.S. West for Google. It was such a good session that I’ve been wanting to have him join me for a conversation for this series ever since.

2018 Search Marketing Trends

And this week I was able to talk with him and get his take on a number of themes around search, SEO, conversion rate optimization and how machine learning is democratizing the availability of insights in all these areas.

Below is an edited transcript of our conversation.  To hear the full interview,  watch the video below, or click on the embedded SoundCloud player.

* * * * *

Small Business Trends:  Maybe you can give us a little of your personal background.

Lawrence Cole: I actually got my start working as an engineer quite some time ago. I was a software engineer for EarthLink at the start of my career, back when they were, I guess you could say cresting in their trajectory some years ago.

I spent a lot of time in the logistics industry. I work in the crosses of several different departments, and functions.

I also spent a great deal of my time in the small business space. Starting small companies, working from small companies, so I spent a great deal of time developing an understanding what small companies go through. Even some of the initial digital marketing skills that I’m now able to apply, and lead new teams.

In a large tech company, they really began with me being a person who, either from my own, or someone else’s small businesses, figuring out things such as search engine optimization, email marketing, digital marketing. Even before we had social media, and Google Adwords, and these sorts of platforms. I’ve had kind of a mix of large company engagement, and small company engagement. Even now, a lot of the teams that I lead deal primarily with small companies, and start-ups. Sometimes maybe starting to begin to startup a small companies. Now they scale into half a billion, or a couple of billion dollars in revenue.


Small Business Trends:  How has search engine optimization changed over the last couple of years or so, and is it as important, or is it more important today than it was a couple years ago?

Lawrence Cole: I think it’s always important, because it is just one of many ways to get in front of people. I think that search engine optimization has become a little more commoditized than it used to be, which also, I think makes it a little more equitable of an opportunity. I can remember doing well in search engines had a lot to do with you being in a certain loop of people who had figured out some things, and they were way ahead of everyone else. Now, with all the information, with it is much less of a black box. It’s available for everyone, but it also makes it a lot more competitive as well, because the tools for success are more common in knowledge than they used to be. But, like I said, it’s always a worthy investment.

I think that you should look at a marketing and customer acquisition strategy very wholistically, as opposed to hanging your hat on any one thing by search engine optimization, or social media, or ads spend, to look at it in its totality, and to figure out, more important than anything else, where your perfect customer lives. One of the best platforms, and method is to reach out to them.

Small Business Trends:  There’s a lot of emphasis on CRO, conversion rate optimization. It seems like there’s so much coming at people. They’re looking for information. They’re making quick decisions. They’re also making quick decisions as to where do they spend that little piece of time that they have to try to figure out the challenge that you’re trying to solve. Maybe you could talk a little about the urgency of trying to get that person’s attentions that’s doing a search, and converting that attention into an actual interaction opportunity.

Lawrence Cole: I think one of the distinctions about customer acquisition as things have changed over the years is that focusing on urgency is not necessarily the way you want to go. For one, it is very difficult to influence consumers to do anything they don’t want to do in this economy. There are so many choices… There are so much that are educated on what their choices are, and their habits have changed. They spend a lot more time researching, because they can on their phone at their fingertips. Typically, when someone’s seriously considering what we have to offer, they probably already determined that they want what you have. They’re just trying to decide who to get it from.

In terms of optimizing for conversions, my advice is to focus on being as frictionless as possible. Making it simple, and as easy, and seamless as possible. Reducing the number of steps that it takes to be able to get to whatever it is you have to offer. I can’t tell you how many time that I, as a consumer, have been on the way to buying something from a company, and they ended up losing my money, because it just took me too many steps, or I had to wait too long, or something would not load. I just went elsewhere, and bought the exact same thing from someone else.

So, I think making your process as friction free as possible. Looking at things like the speed of your site, the number of steps that it takes to get to your shopping cart, the number of different types of payment that you take, do you even take PayPal, and not look just on your regular desktop site. You need to think about mobile, because more and more people are competing to go from, not just researching on mobile, but being very comfortable at purchasing on mobile, as well. Especially for things that are not huge, and major purchases. I think that all of those things should be considerations, but the bottom line focus really should be on how frictionless as possible can you make your customer acquisition process.

Small Business Trends:  It’s been months, but I remember in your presentation you talked about how Google has about seven properties that have over a billion active users. An incredible amount of interactions that Google has an opportunity to look at. How could a small business, how could any kind of business who’s looking to build relationships, look at any of the ways that Google, and the data that Google has to help them, leverage that data and be more strategic with the way that they interact, or try to get the attention of somebody they’re trying to do business with?

Lawrence Cole:  One of perennial challenges with small businesses, Brent, is a lack of access to leverage; Not having the financial resources, not having the headcount resources to compete with larger concerns in the same space. One of the things that is going to, and is already begun to democratize that, is machine learning; and how Google, in particular is using and leveraging machine learning in our products to look at a innumerable number of signals across those several properties. To be able to collect really smart data that can help small businesses to optimize the return they’re getting from what they’re investing.

When I began managing paid advertising, everything was manageable, and your results had a lot to do with the skill of the person who was managing your account. What machine learning is doing, is it’s taking the focus of optimization away from human knowledge, and it’s shifting it over to machine knowledge, and machine learning, so that even a small business can compete very well if they can be smart about how they’re leveraging automation. Then things like remarketing, and some of the audience based targeting options, customer matching – matching for similar audiences- that Google has available to everyone on its platform.

Small Business Trends:  Talk a little about video. It captures people’s attention in a way that text just doesn’t. When you look at the opportunity that video presents for engagement from a customer-vendor perspective, what do you think small businesses need to know, and maybe they just don’t seem to be embracing well enough?

Lawrence Cole:  I believe that one of the misnomers is that a small business can’t compete in video, because they don’t have access to large scale production, equipment, or talent, to write, et cetera. The reality is that there are many ways to scan that casts. For instance, I think that the most important thing is to understand how ubiquitous video is becoming. By 2020, something like 90% of the time people spend online will be watching videos. A lot of it is who is understanding what the folks that you are looking to target see is important. What are they watching? You can leverage that without a video. You can place an ad next to a video, or on a video, and be able to leverage that without any production at all. Or, you can produce things very cheaply, or pay to get them produced very cheaply.

Let’s say you don’t have a big budget to spend on marketing that video. Producing something as simple as a how-to, can be very powerful, because people forget that YouTube, which is a part of the Google family, is the number two search engine in the world, next to Google search. I tell people that people go to Google search to look up what … they usually go to YouTube to look up how. So, if I had a haven’t tie a bow tie, like two years, I can relearn how to do it, I go to YouTube to do that. If I forget how to,  YouTube tells me how to do that.

You have this type of powerful service that lands to needing to tell a story about it, or show someone how to do it, how to use it. You can actually do it very well for free, by just simply putting a YouTube video up that helps to drive traffic to your site, or your app based on the quality of your content, and also how good of a job you do at second targeting. Those are two options. One is there is cost, but it doesn’t require video, the other one requires video, but it has little to no costs. That will allow small business to be able to answer in that space with the goal, of course, of scaling.

Small Business Trends:  One last question, before we search, what do small business need to know about voice search, and how quickly do they need to start thinking about it being a need to be prepared, versus nice to be prepared for it?

Lawrence Cole:  One of the things about a small business is that it’s so much nimble than larger competitors, and that market allowed the companies that I’ve worked with to become large, who have become companies that drive hundreds of millions, if not billions of dollars in revenue. It’s because they entered a market as a small competitor, and they got ahead of the curve on a trend. In terms of any trend that we know is going to become fairly ubiquitous, whether it’s mobile, video, voice. Those are all things that a small business person should be looking at, and relentlessly thinking about ways that they can cut some of the larger competitors off at the pass by being a fast mover in new trends, and being able to use that to siphon some of the market share.

The thing about larger companies is that they typically take a longer time, and to be able to catch on to trend, they have a lot more loops, and they often wait, and look at the market, and see how things shift first, before they invest.  Small companies, they absolutely need to be at the forefront of any trend that comes out. At the very least being educated on it, and maybe doing some light, and extensive testing to see if it works for you.

Small Business Trends:  Lawrence, this has been great. I really appreciate the time. Where can people learn a little bit more about some of the things that we just talked about?

Lawrence Cole:  One of the places that I would send people to is actually  Google Adwords Academy that’s free. It’s a wealth of information. It’s kind of a gateway to a lot of the tools, and resources that we have to offer. To begin to develop a general acumen around some of the best practices.

Again, when I started doing digital marketing, all of this stuff was a black box. You had to find someone, or pay someone who was willing to give you the secret sauce, if you will, of how to be successful online. Now, it’s all free information that’s just out there for everyone. I would definitely start there.

This article, "Lawrence Cole of Google: Machine Learning Taking SEO Out of Black Box, Giving SMBs More Access to Insights" was first published on Small Business Trends

Guide to Restaurant Technology: What to Expect in 2018 - Fri, 2018-03-16 11:33

Restaurant operators are no stranger to technology & the impact it can have on their business; recent advancements have provided customers with benefits like faster service, expanded delivery & online ordering. However, 2018 may see technology transforming the less visible aspects of restaurant operations.

Toys R Us did too little, too late

Store Front Talk Back - Fri, 2018-03-16 11:24
As Toys R Us plans on selling off or closing its remaining 700 U.S. stores, most analysts believe it wasn't e-commerce that led to the retailer's demise but rather a lack of progression.

Top Loyalty Trends In Hospitality

Hotel Interactive - Fri, 2018-03-16 10:46
Hotel Companies Continue To Increase Flexibility For How Guests Can Use Points

Retail Roundup—Starbucks opens innovation center; Former executive sues Walmart

Store Front Talk Back - Fri, 2018-03-16 10:34
Starbucks has opened an innovation center for testing new ideas, a former Walmart executive is suing the company over his termination, and more need-to-know news from the world of retail. Revamps Competitor Keyword Matrix to Analyze Your Competition

Small Business Trends - Fri, 2018-03-16 10:30

If you want to find out the successful search strategies of your competition,, a subsidiary of Amazon, has added gap analyses to its suite of competitive analytics tools to make it happen.

Marketers and site owners will be able to use the new features to close the gap with their competition and discover existing but not previously seen opportunities. will now have Competitor Backlink Checker and new updates to Competitor Keyword Matrix for identifying the keyword and backlink strategies your competition is using effectively.

As part of the different moving parts in search engine optimization, keyword and backlink strategies may not be familiar to most small business owners. In fact, many small businesses lack SEO knowledge, with 54 percent indicating they don’t even have an SEO budget, according to a recent survey.

The platform simplifies SEO so you can focus more on your business, whether its marketing or another industry with an online presence. Andrew Ramm, President of, explains what the new enhancement will offer marketers.

On the company blog, he explains, “By taking advantage of these competitor gap analysis tools – and combining them with our robust SEO research and site audit capabilities — marketers will be able to find, reach and convert their target audience more effectively.”

The Revamped SEO Tools from Alexa

The Competitor Keyword Matrix tool lets you compare up to 10 sites at the same time so you can see keywords different from yours being used by the competition.

The matrix list can include popular or similar sites competing with yours and expose the top keywords responsible for driving traffic to them. When you identify the keywords, you can add those keywords in your own content marketing efforts.

The Competitor Backlink Checker allows you to visually compare backlinks for up to 10 sites at a time. You will be able to evaluate which of your competitor’s sites are linking the most and highlight those that haven’t earned links. Jennifer Yesbeck, Marketing Manager at Alexa, adds, “Armed with this knowledge, marketers can plan their backlink strategy and build an outreach list.”

Give a Try

You can try, including the new features, with a free seven-day trial. If you choose to move forward, there is an Essentials plan for $99 per month and an Advanced version for $149 per month. The features include different levels of site audits, keyword search, backlink checker, competitive analysis tools, pageviews and more.

Photo via Shutterstock

This article, " Revamps Competitor Keyword Matrix to Analyze Your Competition" was first published on Small Business Trends

Why more plant-based options are sprouting up on mainstream menus - Fri, 2018-03-16 09:54
Approximately 87 percent of Americans consume plant-based proteins, and nearly two-thirds do so at least once a week.

10 Places to Get Payroll Services and More for Your Small Business

Small Business Trends - Fri, 2018-03-16 09:30

If your small business has a team of employees, then you need a payroll service to manage all of those payments and details. A good small business payroll service should automatically calculate how much pay each employee earns during every pay period, then process those payments and calculate taxes and reports to help you keep your financial records in order.

Payroll Services for Small Business

If you’re looking for a new payroll service, here are a few options that are great for small businesses.

Intuit Payroll

Perhaps the biggest name in payroll solutions, Intuit offers a few different plans for different types and sizes of businesses. There’s a basic option for the smallest businesses, one that includes tax information and a more robust HR solution. The basic plan starts at just $16 per month. You can also integrate your chosen platform with QuickBooks to easily manage your finances automatically.


With a few different plans to choose from, Paychex offers a basic and affordable option for small businesses called Paychex Flex, built for teams of up to 49. The cloud-based system also offers mobile functionality and employee self-service options. You can also choose to access more advanced options like benefits management and 401(k) contributions.


A basic payroll calculating service, OnPay lets businesses create payroll checks and access reports based on those payments. The system can also automatically calculate and submit tax payments to the proper tax agencies. The service runs for a $36 monthly fee, plus $4 per person per month.


Alongside its accounting software, Xero offers a payroll service that lets businesses calculate payments, manage employee hours, approve time off and set up direct deposits or cut checks. This solution is made to run seamlessly with other Xero programs, and can also easily integrate with other business management platforms.


Gusto is a cloud-based payroll solution with options for employees and contractors. It also calculates taxes automatically, generates reports and integrates with a variety of accounting and HR solutions. The monthly cost for the most basic option starts at $45 per month.


Part of Sage’s full business management solution, the company’s payroll service includes a few different options. You can start out with Sage Essentials to manage ten employees or less. And you can work your way up to Sage Payroll Full Service, where a professional actually manages your payroll for you.


Built for businesses with anywhere between 5 and 5,000 employees, Insperity is built to scale with your business. The solution can help you easily onboard new hires and manage payments and benefits. It also features a self-service portal to help team members manage their own details.


This online payroll platform allows businesses to manage payroll, employee attendance, benefits and more. Paycor also includes a mobile platform and alerts to notify you if there are any expenses that seem out of the ordinary.

Square Payroll

Built to integrate with the Square POS and payments system, Square Payroll is built specifically for businesses with hourly employees. It lets team members sign in and out on a register. Then it manages payments, taxes and even direct deposits. The employee payroll platform starts at $34 per month, or $5 per month if you’re only working with contractors.


Jumpstart:HR is a more fully featured HR management platform that also includes payroll administration. There are a few different specific plans available for businesses of different sizes. The company also provides HR consulting and even background check and other onboarding services.

Photo via Shutterstock

This article, "10 Places to Get Payroll Services and More for Your Small Business" was first published on Small Business Trends

Porsche will expand Mission E lineup as electrification push speeds up

AutoNews - Fri, 2018-03-16 08:32
Porsche confirmed it will build more variants of its Mission E full-electric sedan, including one based on the recently unveiled Mission E Cross Turismo design, as the brand readies for a seismic industry shift to battery-powered models.
Categories: Latest News

Wix Now Has a Logo Maker for Small Businesses

Small Business Trends - Fri, 2018-03-16 08:30

The new Wix (NASDAQ: WIX) Logo Maker gives small businesses the ability to create a free logo to boost their marketing efforts.

Thousands of small businesses rely on Wix and its DIY website building platform to create their site.

With the Wix Logo Maker, you will be able to create a logo designed by you to fit your brand and customizable to be displayed across different platforms. Wix says it has put together all the tools you need to design your own logo, along with a guide to help you choose the right colors, fonts and best practices.

Small businesses and startups just beginning their entrepreneurial journey should take as much consideration in the creation of their logo as large enterprises. Corporations spend considerable resources in creating the right logo because it passively communicates with potential customers wherever it is displayed.

If you create a logo that captures the attention of your potential customers, they will want to know the company behind it.

The Wix Logo Maker

Just like a designer, the Wix Logo Maker starts by asking you relevant questions about your business, industry and adjectives describing the overall feel you want your logo to communicate.

“Based on your answers, the powerful algorithm will then automatically generate a selection of variations of what your future logo might look like. Simply pick your favorite and get ready to customize,” writes Wix Community and Social Media Manager Taira Sabo on the official company blog.

You will be able to customize the fonts, icons, and colors as well as making the necessary adjustments for the platform or platforms where the log is to be displayed. This includes your website and social media channels for digital formats, and business cards or banners in the physical world.

If you are going to create your own logo, Sabo recommends you make it simple, versatile, timeless and appropriate.

The Logo Maker is now available for free with a Wix account.

Image: Wix

This article, "Wix Now Has a Logo Maker for Small Businesses" was first published on Small Business Trends

Chesapeake Hospitality Promotes Mark Williams To Regional VP, Operations

Hotel Interactive - Fri, 2018-03-16 07:53
GREENBELT, MD–-Chesapeake Hospitality, a dynamic third-party hotel management company, announced today it has promoted Mark Williams to regional vice president of ...

Choice Hotels Promotes Angelique Kelly-Lara To VP, Global Talent Acquisition

Hotel Interactive - Fri, 2018-03-16 07:43
Choice Hotels International announced the promotion of Angelique Kelly-Lara to vice president, global talent acquisition. In this new leadership role, Kelly-Lara ...

When it Comes to Excitement, the Sales Report Never Disappoints

Small Business Trends - Fri, 2018-03-16 07:30

We cartoonists have to worry about weird details. For example:

How many ups and downs are funny?
Would a curvy line be funnier?
Should it dip below the bottom axis, and if so how often?
How should the graph end?

It took me a few tries before I decided that this line graph was funny enough, but I think I got it.

This article, "When it Comes to Excitement, the Sales Report Never Disappoints" was first published on Small Business Trends