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Vimana Franchise Systems Rolling Out ‘Constellation CRS’

Hotel Interactive - Tue, 2017-01-17 05:55
BIRMINGHAM, AL—This month, Vimana Franchise Systems LLC is rolling out a new, comprehensive central-reservation system for its Centerstone Inns/Hotels/Plaza Hotels and ...

TownePlace Suites By Marriott To Open In Kansas City, MO

Hotel Interactive - Tue, 2017-01-17 05:24
KANSAS CITY, MO––Get ready to be real and be you on long stays. Marriott International’s (NASDAQ: MAR) TownePlace Suites by Marriott ...

Europe car sales rise nearly 7% to 9-year high in 2016

AutoNews - Tue, 2017-01-17 05:14
European car sales rose 6.5 percent to 15.1 million in 2016 -- a nine-year high -- as demand was driven by growth across the region's key markets. December registrations were up 3.2 percent.
Categories: Latest News

Minuteman Press International Franchisees' Positive Feedback Earns...

PR Web - Tue, 2017-01-17 04:30

Franchise Business Review has awarded Minuteman Press International a spot on its 2017 Top Franchises list thanks to positive feedback from Minuteman Press franchise owners. Minuteman Press is the...

(PRWeb January 09, 2017)

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Any Lab Test Now Announces New Vice President of Business Development

PR Web - Tue, 2017-01-17 04:30

Veteran sales leader committed to expanding company's national footprint

(PRWeb January 09, 2017)

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LunchboxWax Chooses Walnut Creek for 7th California Location

PR Web - Tue, 2017-01-17 04:30

The Orchards at Walnut Creek marks body-waxing franchise’s 27th location in 10 states.

(PRWeb January 07, 2017)

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Altitude Trampoline Park to Open 2nd San Antonio Location

PR Web - Tue, 2017-01-17 04:30

Altitude Trampoline Park will be adding another San Antonio location in 2017. The new location on the West side of town will be a cutting-edge trampoline park in a newly constructed building servicing...

(PRWeb January 07, 2017)

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ChoiceLocal Marketing 2016 Recap

PR Web - Tue, 2017-01-17 04:30

SEO & Local Marketing Agency ChoiceLocal Hits Milestones in 2016

(PRWeb January 06, 2017)

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McDosa to go

Topix - Tue, 2017-01-17 03:29

McDonald's created quite a stir when it announced plans to start serving classic Indian dishes in the form of burgers. One dish to get the treatment is the hugely popular masala dosa, which is a type of rice pancake with a potato filling.

Categories: Today's Food News

VW Golf, other volume compacts lose share to premium rivals, SUVs

AutoNews - Tue, 2017-01-17 01:01
The VW Golf and Ford Focus compacts are being squeezed as premium competitors such as the Mercedes A class and SUVs from all brands steal market share from the volume players in Europe's third-largest segment.
Categories: Latest News

Taco Bell exposes the naked chicken taco

Topix - Mon, 2017-01-16 22:51

The US fast-food chain says the taco tested well in markets in California and Missouri over the past two years.

Categories: Today's Food News

Trump Labor Pick Andrew Puzder Has Voiced Second Thoughts About Nomination

Topix - Mon, 2017-01-16 20:31

President-elect Donald Trump's choice to be labor secretary has voiced second thoughts in recent days, because of a relentless barrage of criticism from Democrats, labor unions and other liberal groups, a business ally and GOP sources tell CNN. Andy Puzder is the CEO of the company that owns the Hardee's and Carl's Jr. fast food chains.

Categories: Today's Food News

4 Reasons Your Small Business Needs Content Marketing

Small Business Trends - Mon, 2017-01-16 18:30

Small businesses today are competing with a lot of noise.  Consumers are plowing through the clutter as they use DVRs to skip through commercials, install ad-blockers to browse the websites they love without ads interrupting, and customize what shows up in their social media news feeds.

This makes it imperative to find ways to make sure your small business isn’t ignored. Write messages that your target audience will want to see and read.  Whether you are looking for topics for social media post inspiration or ideas to use to make your blog posts draw customers in, it’s essential to reevaluate the way you communicate with customers. Replace the sales pitch with helpful information and the consumers will start to open their eyes and ears.  Market with the goal to make buyers see your brand as a valued information provider — not an interruption.

This type of marketing is called content marketing. Content marketing focuses on communicating with the customer and creating and distributing information with the intent to engage a target audience and promote brand awareness. Information needs to be relevant and value-packed to help your small business attract and retain customers.  Take a look at these 4 ways content marketing can drive results and increase your bottom line.

Ways to Use Content Marketing Bolster Brand Awareness

One key to a successful content marketing strategy is consistency.  Publish fresh content regularly to create multiple opportunities for your target market to see your company’s name. This is one of many ways to stand out from your competition, plus repetition makes your brand more familiar. Stay in the forefront of consumer’s minds so the next time they want or need the products or services you offer, they support you.

Build a Reputation as an Industry Leader

If there are eight electricians in town and only one provides helpful information to people in the community, this is the brand that will stand apart as the trusted expert. Take the necessary actions to demonstrate your expertise so prospective customers don’t question or research your skills. The small business that helps consumers, especially when they aren’t getting paid, will also earn a reputation of being trustworthy.

Reel People In With Shareable Content

Create a steady flow of new information on various topics to open doors and drive traffic to your website.  You want to bring people in through search, traditional media, social media, and more.  Marketing tactics such as pay-per-click advertising and  digital banner ads don’t work as well if there is no content to promote. These vehicles need something to discuss and a place to link to. Publish relevant and current content so people have a reason to click and to encourage repeat visitors. These types of content also boost search engine ranking and increase the chances that potential customers will find your small business before they find your competition.

Keep Your Website Fresh

Today’s consumer relies heavily on the web to find the information needed to make decisions. A website is often a consumer’s first impression of that business, so it’s crucial to make it a good one. A stale website will not impress your customers and gives off an unprofessional vibe. Consumers who are on the fence may look at a website or a social media page multiple times, so make sure to have new information to see to make their experience a better one.

Content marketing is one of the most low-cost and effective ways you can drive traffic and build awareness for your small business.  Work to create content that attracts, acquires and engages your target audience.  It may take some time to see the results, but don’t give up.  Stick with your content marketing strategy and continue to refine it and it will lead your small business to great success.

Typing Photo via Shutterstock

This article, "4 Reasons Your Small Business Needs Content Marketing" was first published on Small Business Trends

2 stores leaving EastChase, new shopping center coming

Topix - Mon, 2017-01-16 18:08

According to Suzanna Wasserman, Williams-Sonoma is officials closing its doors on Monday. The store is hosting a last day sale.

Categories: Today's Food News

Why This Private Business is Heading to the Moon (Watch)

Small Business Trends - Mon, 2017-01-16 16:30

For the first time ever, a private company is heading to the moon. Moon Express got the approval from the U.S. government last year. And it recently raised enough money to make the trip.

The company’s goal is ultimately to mine the moon for resources. But that could be more easily said than done.

The U.S. has already enacted a law that would allow private companies to mine resources from space. But the Outer Space Treaty of 1967 says that the “exploration and use” of celestial bodies can only be done for the benefit of all countries. So some think that private companies mining the moon’s resources wouldn’t meet that criteria, and thus would violate international law.

But since it’s essentially uncharted territory for private businesses, it’s possible that it could all work out. Of course, it’s also possible that Moon Express could spend all of its money exploring and laying the groundwork and then find out that they can’t actually accomplish their main goal.

Always Examine the Risks and Rewards Ahead of Time

When dealing with new territory, no matter what the actual industry, there’s going to be a lot of risk involved. In your small business, be sure to explore the risks and rewards before venturing into the unknown of a new product or service.

The Moon Photo via Shutterstock

This article, "Why This Private Business is Heading to the Moon (Watch)" was first published on Small Business Trends

Target dominates holiday paid-search traffic, turns focus to Gen Z

Store Front Talk Back - Mon, 2017-01-16 16:05
Target dominates holiday paid-search traffic, turns focus to Gen Z jacquelinerose55 Mon, 01/16/2017 - 15:05