- Front Page
- Biz Tools
An increasing number of establishments in France are serving pre-made food to their customers.
The National Restaurant Association (NRA) reiterated its support for immigration reform that addresses restaurant-industry priorities as restaurateurs and state restaurant associations across the country called for sensible reform in events in their home states this week.
The Beef Jerky Outlet is planning a bigger and better exhibit at the International Franchise Expo in New York at the Javits Center June 20-22, 2013. The Beef Jerky Outlet Franchise is a unique...
(PRWeb June 12, 2013)
Read the full story at http://www.prweb.com/releases/2013/6/prweb10823321.htm
Burger Lounge, the Southern California fast-casual brand offers 100 percent fresh, single source grass-fed beef and truly healthy salads. Their Los Angeles presence is growing with this new Brentwood store opening June 19. The newly renovated San Vicente Blvd. space and previous host to La Salsa will be the company's eleventh location and fourth in Los Angeles.
If you sell directly to U.S. customers or provide marketing services to clients who do, pay attention. A recent report says a growing mobile market is already generating billions in U.S. sales. And businesses are also spending billions to market to customers via mobile channels.
The Mobile Marketing Association, a global trade association for the mobile marketing industry, says those numbers are only going to increase.
Consider that last year mobile marketing generated an estimated $139 billion in U.S. sales. This figure takes into account both business to business and business to consumer sales.
The association claims the “MMA Mobile Marketing Economic Impact Study” released last month, is the first comprehensive study of U.S. economic performance across the mobile marketing industry.Huge Growth Projected
Most impressive is that this amount is expected to grow by more than half during the next two years. The report says sales generated through mobile marketing will top $400 billion by 2015, an amazing 52 percent rise.
But it’s not just sales that are increasing. The MMA study suggests the amount U.S. companies are willing to spend on mobile marketing is increasing too.
For example, in 2012 the study estimates retailers and marketers spent $6.7 billion to reach customers via mobile channels. That’s considerably less than the amount generated by mobile sales, but still represents a huge opportunity for businesses providing mobile marketing services.
The study projected that amount would also increase, reaching $19.8 billion by 2015.
Mobile advertising, mobile direct response or enhanced traditional media and mobile customer relationship management were all considered in that expenditure.What it Means to You
While the MMA study was aimed at demonstrating the economic stimulus and job creation potential of mobile marketing, there is a clear message here for small businesses and entrepreneurs as well.
USA Today reported recently on how small businesses are already putting mobile marketing to work to generate additional sales.
We’ve reported previously on the importance of mobile technology to small business operations.
But the MMA study demonstrates the importance of mobile technology for growing your business too.
For many small businesses, this could include focusing on making sure you have a mobile friendly presence. It could also include focusing more attention on social media marketing, much of which is accessed via mobile devices by your customers.
You could also focus on developing mobile apps for your business. And, of course, if you provide marketing services to other business clients, it also means you should consider including mobile marketing services among your other offerings.
How is your business using mobile marketing to reach customers?
Mobile Photo via Shutterstock
The post Mobile Marketing Will Generate $400 Billion in Sales by 2015 appeared first on Small Business Trends.
Small business operators from around the country are gathering this week for National Small Business Week, which kicks off today in Seattle, Pittsburgh, St. Louis, Dallas, and Washington, D.C.
The week-long event gives small business operators the chance to learn all about the biggest issues on the small business horizon, as well as take part in business coaching services and networking events.
Amada Senior Care in Laguna Woods, California expands across 7 states.
(PRWeb June 12, 2013)
Read the full story at http://www.prweb.com/releases/2013/AmadaExpansion/prweb10824876.htm
Hamdi Ulukaya, founder and CEO of America’s No. 1 selling Greek Yogurt brand, Chobani, was named the Ernst & Young World Entrepreneur Of The Year 2013 Award winner on Saturday at a ceremony in Monte Carlo. Selected from a group of more than 50 country-winners from across the globe for this honor, Ulukaya was recognized for his disruptive innovation to bring wholesome food to the masses; regeneration of a long-stagnant category; financial success; and personal commitment to building a world-class brand.
Women’s Foodservice Forum (WFF) is entering a partnership with The MGM Resorts Foundation, the non-profit foundation driven by employees of MGM Resorts International, one of the world’s leading hospitality companies, to present the Seventh Annual Women’s Leadership Conference. WFF and the MGM Resorts Foundation will collaborate on programming and content for the Foundation’s conference.
A recent survey by Placed Insights , a location analytics company, detailed the eating habits of Americans and what they found is more than a little disturbing: We eat A LOT of fast food.