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Insomnia Cookies delivers for the late-night sweet tooth

Nation's Restaurant News - Fri, 2016-06-24 17:09
The concept, created in a dorm and catering to college students, is growing The concept, created in a dorm and catering to college students, is growing

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Just Salad Modernizes Manhattan Store Design

QSR Magazine - Fri, 2016-06-24 16:48
Image Caption: Image Credit: Just Salad partnered with design firm Architecture Outfit.Exclusive Brief: 0

Just Salad, the eco-friendly salad brand with 29 locations in New York, Chicago, Hong Kong, and Dubai, unveiled its new modern store design at 291 Seventh Avenue, Manhattan, across from the Fashion Institute of Technology.

To create the new store, Just Salad partnered with design firm Architecture Outfit, which created a simplistic design to match Just Salad’s approach to serving healthy meals.

Chains: Just Salad

2016 Top 100: Data & Rankings

Nation's Restaurant News - Fri, 2016-06-24 16:13
Curate Mobile / Responsive Homepage?:  Latest Items

Sonic is doubling down on this deal to compete in the fast-food budget battles

Topix - Fri, 2016-06-24 16:12

The fast-food chain debuted the '$5 Sonic Boom Box' special in late May. The bundled deal includes any hot dog, cheeseburger, tots or fries, and a drink for $5. According to executives, Sonic launched the deal to boost traffic after a recent sales slump - and will be doubling down on the bundled deal as the company works to find longer term solutions.

Categories: Today's Food News

Pinterest Conversion Tracking for Promoted Pins Unveiled

Small Business Trends - Fri, 2016-06-24 15:30

With any type of advertising, it’s important to have a method for measuring the actual results that you get out of your investment. That’s what Pinterest is trying to provide with its new conversion tracking feature for Promoted Pins.

The basic idea is that you can select a pin to promote, then choose a metric that you’d like to measure and add some code to your website so that you can access a report about the actual results of your campaign.

If you’ve never used Promoted Pins on Pinterest, the feature basically allows you to make certain pins more visible to others on the platform. You can choose keywords for your pins and even specify demographic information about the pinners you’d like to target with your campaign. So if you want more people to visit a website where you sell women’s clothing, you can add keywords like “fashion” and then target females in the U.S. — or whatever other geographic locations you want to target. And you can even select specific devices you want to target as well. So if you have a product or service that is more likely to be of interest to mobile customers or Android users, you can potentially benefit from those tools.

You can also set a daily budget for your campaign and a cost per engagement. So if your main goal is to get people to click over to your website, then you can pay per click. And if you want people to engage with your pins on Pinterest, you can pay for that engagement as well.

Pinterest Conversion Tracking

So with those goals in mind, you can now set up conversion tracking to measure exactly how effective your Promoted Pins are. To set up conversion tracking, you need to visit the Ads section of Pinterest and select conversion tracking. Then you can set up an objective to track with one of your promoted pins. You have the ability to track different types of engagements like website visits, check outs or sign ups, depending on what your goals are for your Promoted Pins campaign.

Once you’ve specified the pin, the type of engagement you want to track, and the time frame for your campaign, Pinterest will generate a small snippet of code that you can add to the site where you want to track this  engagement. This can be one particular page of your site or your entire website if you want to measure more general engagement.

So for example, if your goal is to increase sales for one particular product, you can set up a tag to measure page views or check outs on that one particular page. But if your goal is just to get more views or subscribers to your company’s blog, you can add the code to your website template using a page visits or sign up tag.

During or after your campaign, you can go back to that conversion tracking page and access reports about your conversions. Having the ability to access this data can allow you to better evaluate the success of your Pinterest Promote Pins campaigns. If you’re investing money into advertising your business, it makes good sense to constantly monitor what is working and what is bringing in real results. Then you can better understand and make decisions about how to market your business going forward.

Image: Pinterest

This article, "Pinterest Conversion Tracking for Promoted Pins Unveiled" was first published on Small Business Trends

Samsung Digital Signage Displays Transform Branch Banking Experience - Fri, 2016-06-24 15:26
See how Mountain America used digital signage to optimize their banking and financial services for their customers.

The Ins and Outs of Digital Signage - Fri, 2016-06-24 15:18
General learning on digital signage options and how businesses benefit. Download this ebook from Samsung.

Follow The (Digital) Signs [Infographic] - Fri, 2016-06-24 15:09
Review the infographic from Samsung to see survey results regarding the key use cases and the recognized benefits of digital signage.

Sonic tries to lure ‘guarded’ consumer with value meal

Nation's Restaurant News - Fri, 2016-06-24 14:37
$5 Boom Box deal is part of strategy to increase traffic $5 Boom Box deal is part of strategy to increase traffic

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Brexit could hit McDonald's and other chains

Nation's Restaurant News - Fri, 2016-06-24 14:34
Blog: British vote to exit European Union could hit chains' international sales and profits

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Burger & Lobster finds success with narrow focus

Nation's Restaurant News - Fri, 2016-06-24 14:29
The London-based upscale-casual chain aims to do only a few things, but well

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7-Eleven picks military vet as winner of franchise contest

SmartBrief - Fri, 2016-06-24 14:04
Marine Corps veteran Jean Cetoute recently won a competition run by 7-Eleven that will allow him to open a franchised locatio -More
Categories: Latest News

Sonic aims to boost sales growth with more franchises

SmartBrief - Fri, 2016-06-24 14:04
Sonic aims to raise the percentage of its 3,500 drive-ins that are franchised from 90% to 95%, CEO Cliff Hudson said Thursday -More
Categories: Latest News

KFC rolls out Extra Crispy Colonel marketing campaign

SmartBrief - Fri, 2016-06-24 14:04
KFC has enlisted actor George Hamilton to play Colonel Sanders in four new national TV ads.  -More
Categories: Latest News

Market proving value of merger, Marriott exec says

SmartBrief - Fri, 2016-06-24 14:04
The acquisition of Starwood Hotels & Resorts Worldwide has been validated by strong investor interest in both companies, said -More
Categories: Latest News

What the best entrepreneurs have in common

SmartBrief - Fri, 2016-06-24 14:04
Relentless execution, shrewd hiring decisions and a commitment to measuring results are key for building a thriving business, -More
Categories: Latest News

Why every team needs empathetic and curious people

SmartBrief - Fri, 2016-06-24 14:04
Authenticity is an increasingly important trait for hiring, and two of its key components are empathy and curiosity, writes K -More
Categories: Latest News

Branding should be a constant focus

SmartBrief - Fri, 2016-06-24 14:04
Ensuring your business gets noticed is at the heart of a successful marketing strategy, so Brian Scudamore, founder of O2E Br -More
Categories: Latest News

Restaurants mine new digital sources for guest data

SmartBrief - Fri, 2016-06-24 14:04
Restaurants are looking to social sites, mobile apps and restaurant reservation services to help them sift through the flood  -More
Categories: Latest News

IFA is now on Snapchat!

SmartBrief - Fri, 2016-06-24 14:04
Get real-time information about FranTech and our other events as well as behind-the-scenes looks at IFA!  -More
Categories: Latest News