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How brands develop and retain executive talent

SmartBrief - Wed, 2016-12-07 15:04
Companies should focus on providing employees with opportunities to develop skills and take on new assignments, even if that  -More
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Franchisee turned love of biking into VeloFix venture

SmartBrief - Wed, 2016-12-07 15:04
Francesca DeRanzo tapped into her passion for biking to become a franchisee for VeloFix, a mobile business that offers on-sit -More
Categories: Latest News

Honest-1 Auto Care expands in Fla.

SmartBrief - Wed, 2016-12-07 15:04
The first Honest-1 Auto Care has opened in Orlando, Fla., and the store's franchisees say two additional locations could come -More
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When to use these 2 leadership styles

SmartBrief - Wed, 2016-12-07 15:04
Two different leadership styles offer distinct advantages, depending on the situation, and good leaders use both, writes Jon  -More
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Sophisticated words don't always project sophistication

SmartBrief - Wed, 2016-12-07 15:04
When speaking publicly, it is more important to focus on your rhythm than your word choice because even the most attentive li -More
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Report: Hospitality value grew past $719B in 2015

SmartBrief - Wed, 2016-12-07 15:04
The lodging industry surpassed $719.1 billion in value in 2015, according to the research firm MarketLine.  -More
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Domino's is giving consumers a slice of the pie

SmartBrief - Wed, 2016-12-07 15:04
Domino's Pizza is picking 25 random Piece of the Pie Rewards members monthly through November 2017 to receive 10 shares of st -More
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Attend dynamic program on Profit Mastery

SmartBrief - Wed, 2016-12-07 15:04
Don't miss the opportunity to attend parts 1 and 2 of this dynamic program on Profit Mastery with Steve LeFever, CFE, and Rod
Categories: Latest News

Are you the next IFA Executive VP?

SmartBrief - Wed, 2016-12-07 15:04
The IFA Franchise Education and Research Foundation is searching for an Executive Vice President and Chief Development Office
Categories: Latest News

For some businesses, overtime injunction came too late

SmartBrief - Wed, 2016-12-07 15:04
The injunction on the new overtime rules came too late for some restaurant businesses, as they had already announced compensa -More
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Rensi: Minimum wage pressure pushes brands toward automation

SmartBrief - Wed, 2016-12-07 15:04
Businesses and their employees are feeling the pain as the Fight for $15 movement continues to advocate for minimum wage hike -More
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UPS Holiday Shipping Deadlines for 2016 Approaching Quickly

Small Business Trends - Wed, 2016-12-07 14:30

Christmas is a hectic time for everyone. It’s frantic for your business, it’s frantic for your customers. But if you plan it properly, Christmas can also be the smoothest and most rewarding time of the year.

One thing you can have under your control is shipping. All you need to do is keep all the important dates on your mind.

If you’re going to use UPS (NYSE: UPS) shipping this year, you better hurry because the deadlines are approaching quickly.

2016 UPS Holiday Shipping Deadlines

Here are some dates to make your life easier:

  • December 19: Normal pickup and delivery service. Remember this is the last day to ship via UPS 3 Day Select if you want delivery before Christmas Day.
  • December 20: Normal pickup and delivery service. UPS 3 Day Select shipments will be picked up on this day and delivered after Christmas. You can track your delivery information for more details.
  • December 21: Normal pickup and delivery service. This is the last day to ship all UPS 2nd Day Air packages to be delivered before Christmas Day.
  • December 22: Normal pickup and delivery service. This is the last day to ship all UPS Next Day Air packages to be delivered before Christmas Day.
  • December 23: Normal pickup and delivery service. This is the last day to ship all UPS Next Day Air packages to be delivered before Christmas Day.
  • December 24: Delivery of UPS Worldwide Express, UPS Next Day Air and UPS 2nd Day Air packages processed and labeled for Saturday Delivery. Pickup service available for UPS Air and international Air packages for regular Saturday pickup customers.
  • December 25 and 26: No pickup and delivery service.

You can find more information on UPS’ New Year shipping deadlines here.

UPS Photo via Shutterstock

This article, "UPS Holiday Shipping Deadlines for 2016 Approaching Quickly" was first published on Small Business Trends

Chipotle, Buffalo Wild Wings: Former darlings feel activist heat

Nation's Restaurant News - Wed, 2016-12-07 14:24
Blog: Growth chains show fickle nature of the restaurant industry, and Wall Street

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Porsche campaign continues to be a winner

AutoNews - Wed, 2016-12-07 14:00
Porsche's dramatic look back at its most recent racing season remained on top of our weekly viral video charts.
Categories: Latest News

'Mystery device' helps thieves steal cars with push-button ignitions

AutoNews - Wed, 2016-12-07 13:27
The National Insurance Crime Bureau today said it obtained and tested a so-called 'mystery device' that can allow a thief to break into a vehicle without leaving behind any of the traditional pieces of evidence such as broken glass.
Categories: Latest News

December 7: We Ranked the 12 Best and Worst Fast Food Burgers For Weight Loss

Topix - Wed, 2016-12-07 13:20

Hamburgers are often dismissed as an unhealthy combination of red meat and carbs-but in reality, they can be part of a balanced diet.

Categories: Today's Food News

Why Don’t People Buy From Your Store?

Small Business Trends - Wed, 2016-12-07 13:00

Why don’t people buy from your store? Rather than your product selection, customer service or pricing, the answer may lie in your business’s online presence — or lack thereof.

A recent survey, The Why Before the Buy, explored the factors that influence how consumers shop and decide to make purchases, and found some surprising conclusions. High prices are the number-one reason consumers don’t buy from a business (cited by 61 percent of survey respondents). However, other key reasons consumers decide not to shop at a business include:

  • Inconsistent information from one place to the next (37 percent)
  • Wrong contact information listed online (32 percent)
  • No testimonials, ratings or reviews of the business online (27 percent)
  • No photos or videos of the business (17 percent)

In other words, an insufficient online presence could be driving your customers away.

How to Increase Retail Sales? Start With the Basics

What can you do to put your store top of mind in customer consideration?

1. Make sure your business website is mobile friendly. While consumers use a variety of devices to find businesses to patronize, nearly six in 10 (57 percent) use a mobile device at some point in their search process. Reasons for doing so include getting navigation directions to a business a location, looking for businesses that are close to the person’s current location, and a click-to-call feature.

2. Make sure your basic business information is complete and accurate everywhere your business is online. From the home page of your website to your listings on ratings and review sites or local search directories, every detail of your business listing needs to be accurate. Regularly check your listings to make sure your phone number, address, and hours are current. Beyond being accurate, this information also needs to be uniform. In other words, don’t list your business address as 12 Hudson St. on one directory and 12 Hudson Street on another. This can confuse search engines and lower your businesses visibility in search results.

Take it Up a Notch

Consumers use two different kinds of information when researching businesses, the study explains. So far, we’ve covered primary information, which includes price, product availability, location and customer service. However, there’s also secondary information, which includes offers, testimonials, ratings, recommendations, photos and videos.

Both are important, but nearly half (48 percent) of consumers make their buying decisions based on secondary information. What’s more, those consumers spend an average of two times as much with a business as those who rely only on primary information. Here are two steps you can take to provide more secondary information (and get more of those big spenders into your store):

1. Think visual. Let’s face it: Images grab attention. More than that, photos or videos of your store can give customers a sense of its feel and flavor. Is your gift shop filled with charming country crafts, or high-end modern tchotchkes? A photo can convey the difference at a glance. Regularly changing and updating photos on your website and directory listings also counts as adding new content, which will boost your search engine results.

2. Encourage customer ratings and reviews of your business. List your business on all relevant rating and review sites, such as Yelp, industry-specific or city-specific sites. Once you get customer reviews, share them on your business website and in your other marketing materials. Ask customers if you can use their words as testimonials in print or digital marketing.

Build Your Digital Presence

Your online presence is essential to your store’s success. As the study concludes: “A strong digital presence is critical to connecting local businesses with consumers wherever they are, on whatever device they’re using. Businesses are missing out on opportunities if they don’t offer basic information [online].”

Salvation Army Photo via Shutterstock

This article, "Why Don’t People Buy From Your Store?" was first published on Small Business Trends

Cap Ex Continues To Rise

Hotel Interactive - Wed, 2016-12-07 12:58
Social Media, Brand Standards Major Factors For Record Level Of Spending In 2016

Why Moe's Southwest Grill, A&W focusing on digital marketing - Wed, 2016-12-07 12:55
Digital media is always changing, so it's important to stay up-to-date with the latest trends and developments.